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Last updated on April 20, 2014 at 13:20 EDT

Latest MediaVest Stories

2014-04-17 04:21:45

PARIS, April 17, 2014 /PRNewswire/ -- Publicis Groupe, the world's third largest communications group, reports first quarter revenue for 2014. Publicis Groupe CEO Maurice Levy comments on revenue and outlook. Watch video interview and read transcript: http://www.eurobusinessmedia.com/ceo-direct/publicis-groupe/interview-with-ceo-maurice-levy-q1-2014-revenue,2014-04-16,1172?utm_source=ceo-direct&utm_medium=bw Topics covered in the interview include:...

2014-04-15 12:35:08

Both search and social deliver positive ROI as revenue grows faster than spend across each channel SAN FRANCISCO, April 15, 2014 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q1 2014 [http://www.kenshoo.com/search-social-snapshot ], detailing key metrics and benchmarks for paid search and social advertising. The data...

2014-04-15 12:25:34

Media technology expert and MediaVest SMG executive to enhance delivery of integrated, innovative programmatic solutions to leading marketers and agencies NEW YORK, April 15, 2014 /PRNewswire/ -- Accordant Media (www.AccordantMedia.com), the leading independent programmatic media company today announced the appointment of Paul Longo as Managing Director, Client Results. Logo - http://photos.prnewswire.com/prnh/20140415/73206 Longo brings nearly 20 years of digital marketing...

2014-04-08 08:26:51

Advanced technology solution exits beta after accurately forecasting campaign performance and enabling marketers to gain competitive advantage with informed decisions SAN FRANCISCO, April 8, 2014 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ], the global leader in predictive media optimization technology, today announced the general availability of Kenshoo Halogen, the world's most accurate predictive modeling engine for digital marketers, which powers various...

2014-04-01 12:32:41

Margit Kittridge to become Vice President, Head of Digital NEW YORK, April 1, 2014 /PRNewswire/ -- Titan, the leader in People in Transit advertising, has hired Margit Kittridge, the former Executive Director of Marketing and Digital Business Development at The Wall Street Journal Office Network, to lead its digital division. In a new position for Titan - Vice President, Head of Digital - Kittridge will be tasked with overseeing the ad firm's digital network as well as leading its...

2014-03-25 08:25:37

Partnership to Result in Industry's Largest Single-Source, Passively Captured, Cross-Media Panel of Opt-In Participants SAN FRANCISCO, March 25, 2014 /PRNewswire/ -- Symphony Advanced Media (SymphonyAM), the technology leader in passively captured cross-platform media measurement, is announcing today a new partnership with TiVo Research and Analytics, Inc. (a wholly-owned subsidiary of TiVo Inc. [NASDAQ: TIVO]), the pioneer in delivering insights from single-source matching of...

2014-03-12 08:24:37

ATLANTA, March 12, 2014 /PRNewswire/ -- Engauge Marketing LLC (Engauge) and Moxie announced today that they are uniting under the Moxie name to form a fully integrated digital and advertising organization. http://photos.prnewswire.com/prnvar/20140312/CL81426LOGO Engauge was acquired by worldwide marketing and communications services holding company Publicis Groupe S.A. in August of 2013. Following the acquisition, Engauge became part of the ZenithOptimedia Group network, aligned...

2014-02-18 08:28:07

comScore vCE® and Acxiom AOS to Provide Marketers Verifiable Increased Reach and Media Spend ROI RESTON, Va. and NEW YORK, Feb. 18, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing...

2014-02-17 04:22:14

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic. (Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO) Mobile World Congress is the largest event in the mobile...

2014-02-14 08:24:17

Companies collaborate to deliver innovative video experiences to marketers. REDMOND, Wash., Feb. 14, 2014 /PRNewswire/ -- Microsoft Corp. and Starcom MediaVest Group (SMG) on Tuesday announced an agreement to work together on video ad experiences across Microsoft's portfolio of digital advertising assets. The agreement provides SMG and its clients unprecedented access across the video opportunities afforded by Microsoft properties such as Xbox, Skype and Ads in Apps on Windows 8, as...