Latest Message Stories

Marketers today are faced with the stark reality that we live in a time-constrained society with constant bombardment of commercial message opportunities. Technology has, in many ways, made the communications decision-making process more complicated. It was not too many years ago that commercial messages were limited to three major television networks, a few syndicated radio broadcasts, a couple of national magazine titles or the local newspaper. If a marketer put their message in one of...

President Harry S. Truman, it is often said, was in the habit of writing fiery missives to colleagues or rivals and then stashing them away in his desk drawer for a day or two. Many of his most vitriolic messages, including one well-known and notorious letter to his wife Bess, were never mailed. After this self-imposed cooling-off period Truman, if still miffed, would mail the letter, but if his angry edge had been tempered either by reason or time the president would start over or discard...