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2009-01-28 15:22:22

NBC Wednesday gave advertisers a different kind of 2-minute warning, saying it has ad time available for the U.S. ad showcase also known as the Super Bowl. The remaining two minutes of available airtime for Super Bowl ads would be sold at a discount, the Tampa Bay Business Journal reported. Thirty-second ad slots that initially sold for $3 million each were more recently priced at $2.8 million, the newspaper said. NBC sold many spots before the economy slowed and stands to reap $200 million...

Word of the Day
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'