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Last updated on April 23, 2014 at 10:50 EDT

Latest Millward Brown Stories

2014-02-17 04:22:14

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic. (Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO) Mobile World Congress is the largest event in the mobile...

2014-01-22 08:24:22

LONDON, January 22, 2014 /PRNewswire/ -- Over 3,000 Facial Coding Studies Conducted in Last Year; Now Standard in World's Leading Copytesting Solution Millward Brown, a global leader in brand, media and communications research, today announced it has carried out more than 3,000 facial coding studies over the last year, an annual growth rate of 700%. The world's largest provider of neuromarketing solutions also announced that...

2014-01-21 08:25:32

WALTHAM, Mass., Jan. 21, 2014 /PRNewswire/ -- Affectiva, the leading experts in consumer emotion analytics and insights, today announced that it has closed another multi-million, multi-year agreement to expand its scalable delivery of emotion insights. The agreement announced today with Millward Brown, whose client base includes Fortune 500 brands, continues Affectiva's leadership role in working with the world's largest advertisers through it's growing list of global partnerships....

2013-12-19 12:26:37

NEW YORK, Dec. 19, 2013 /PRNewswire/ -- On the heels of a successful launch of the marketing and communications industry first Total Market industry association in September, The Cross-Cultural Marketing and Communications Association (The CCMCA), is partnering with founding members Millward Brown and Ogilvy & Mather to raise awareness and engagement for the Brand Cross-Cultural Index (BCCI), Powered by BrandZ by hosting a webinar on January 22(nd), 2014. With more than 80...

2013-12-18 04:20:23

MOSCOW, December 18, 2013 /PRNewswire/ -- Millward Brown, a global leader in brand, media and communications research, today announced a joint venture with its Russian partner, ARMI-Marketing. The company acquired a 70% stake in the Moscow-based research firm Millward Brown ARMI-Marketing. The deal, which finalised this week, gives Millward Brown better access to long-term growth opportunities in Russia, which according to the World Bank continues to experience economic...

2013-12-11 16:23:32

First Equity Assessment Tool of its Kind, Powered by BrandZ, Helps Marketers Understand Brand Value Across Customer Segments NEW YORK, Dec. 11, 2013 /PRNewswire/ -- WPP's Millward Brown and Ogilvy & Mather today released the industry's first syndicated tool for understanding a brand's value across racial or ethnic segments. The Brand Cross-Cultural Index (BCCI), powered by BrandZ(TM), the world's largest brand equity database, assesses and ranks brands based on their appeal to...

2013-12-10 16:23:25

LONDON, December 10, 2013 /PRNewswire/ -- Agency sees growth in screen-agnostic planning and believes multi-screen minimalism will be key to success Millward Brown, the world's leading expert in helping clients grow strong brands, today released its annual digital and media predictions for the year ahead. Authored by Millward Brown experts from around the world, the report identifies the need for marketers to better understand...

2013-12-03 00:20:47

Brand value growth of non-SOEs (state-owned enterprises) is three times greater than SOEs BEIJING, Dec. 2, 2013 /PRNewswire/ -- The 2014 WPP BrandZ(TM) Top 100 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, has been unveiled today. The ranking shows that China is increasingly a consumer-driven market amid the government's increased emphasis on rebalancing the domestic economy. Market-driven brands (private companies without government backing) in the...

2013-11-20 08:24:55

BEIJING, Nov. 20, 2013 /PRNewswire/ -- On November 18, Baidu worked with Millward Brown ACSR, a world-leading market survey institution, to release the 2013 digital asset lists of brands. The "Brand Digital Asset", first proposed in the lists, evaluated the performance of brands in the digital field by integrating and verifying the big data of magnanimous consumers' searches in Baidu and the small data of Millward Brown ACSR's leading consumer brand attitude from various aspects....

2013-10-04 23:18:28

Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today launched Conversion Tracker. Conversion Tracker allows marketers to see competitors’ onsite activity like never before and gives marketers power to identify and learn from best-in-class performers, isolate key issues impacting their own performance and manage resources more effectively. Boston, MA (PRWEB) October 04, 2013 Millward Brown Digital, the world’s leading digital expert...