Latest Millward Brown Stories

NEW YORK, May 21, 2013 /PRNewswire/ -- Samsung Gains on Apple with Surge of 51% in Brand Value Apple remains the BrandZTM Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. (Logo: http://photos.prnewswire.com/prnh/20130521/613865 ) Google is also a...

Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into a single measurement and optimization solution. (PRWEB) May 15, 2013 Leading digital insights and Kantar Group companies Dynamic Logic and Compete have teamed up with DoubleVerify, the pioneer in online media verification and viewability, to launch Advance™ − an integrated solution that provides marketers the insights needed to optimize digital media campaigns based on brand,...

NEW YORK, Jan. 23, 2013 /PRNewswire/ -- With retail sales up this past December, according to last week's Commerce Department report, a new study from the Advertising Research Foundation suggests that much of the consumer spend was surely influenced by social media. Given the proliferation of digital and social media, it didn't take long for "likes" and tweets to affect dollars and cents for brands, as the ARF's new study found that nearly one-third of shoppers said social media...

BEIJING, Dec. 20, 2012 /PRNewswire/ -- Multi-screen media mix and video optimization are expected to catch advertisers interests in 2013 as they seek cross-media synergy under tighter budgets while facing uncertainties of the economy. (Logo: http://www.prnasia.com/sa/2012/08/09/20120809120000631914.jpg ) Against this backdrop, Miaozhen Systems, a Chinese leading third-party advertising technology company, recently initiated a seminar with global marketing research agency Millward...

BEIJING, Dec. 4, 2012 /PRNewswire/ -- "The BrandZ Top 50 Most Valuable Chinese Brands 2012" was released in Beijing on December 4th. Hainan Airlines was again named as one of the Top 50 Most Valuable Chinese Brands, a status it has enjoyed since 2011. (Logo: http://photos.prnewswire.com/prnh/20121204/CN22399LOGO ) According to the latest research data from BrandZ, the brand value of Hainan Airlines has increased by 23% in 2012, reaching $524 million USD. Hainan Airlines...

Brands are becoming more important to Chinese consumers and businesses Technology brands see biggest rise Chinese brands strengthen overseas presence BEIJING, Dec. 4,( )2012 /PRNewswire/ -- The third annual BrandZ(TM) Top 50 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, was released today. This year's ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands...

TIANJIN, China, Oct. 31, 2012 /PRNewswire/ -- L'Oreal was crowned the 2012 Effie Awards for Special Contribution For Industry on the 19th China International Advertising Festival, for its innovative cross media investment practice in China. The Effie China Committee highly approved that, "as a leading international brand, L'Oreal has been committed to advancing the development of the Chinese advertising industry. The company worked hard to understand how to increase return...

NEW YORK, Oct. 29, 2012 /PRNewswire/ -- Heather Stern, a seasoned marketing and communications professional, has joined leading brand strategy and design firm, Lippincott (www.lippincott.com) as chief marketing and communications officer based in the company's New York global headquarters. In her role, Ms. Stern is responsible for increasing Lippincott's global brand presence. As part of this, she will drive the company's overall external marketing strategy including content...

To deliver deeper insight into the emotional impact of TV advertising in emerging markets, including Latin America and Asia Pacific regions, Millward Brown combines their Link™ ad copy evaluation and optimization solution with Affectiva's Affdex™ facial coding technology. New York, NY (PRWEB) July 11, 2012 Millward Brown and Affectiva are pleased to announce that an extension of Millward Brown’s Link™ ad copy evaluation and optimization solution is now available with facial...

BROOKLYN, N.Y., May 31, 2012 /PRNewswire-iReach/ -- Millward Brown, a market research group, recently announced that BMW had taken the top spot as the most valuable global automotive brand. The ranking is part of the BrandZ Top 100 Most Valuable Global Brands report. Affordable Motors, a trusted BMW dealer in Brooklyn, NY, is proud to offer the top rated auto brand in its inventory. (Photo: http://photos.prnewswire.com/prnh/20120531/CG16730) The BMW's value was based on Millward...