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Latest Millward Brown Stories

2014-07-24 23:10:06

Seasoned Industry Professional Returns to Invoke Boston, MA (PRWEB) July 24, 2014 Invoke, the recognized leader in technology and crowdsourcing for large-scale market research and customer intelligence, is pleased to announce the addition of Grant Ligon as Vice President of Sales & Business Development. Ligon joins Invoke with close to 20 years of client relations experience, nine of which were spent at Invoke as an Account Manager and Vice President of Alliances. “We are thrilled...

2014-06-18 23:09:12

Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and reach in digital ad buying. Boston, MA (PRWEB) June 18, 2014 Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to...

2014-05-21 08:33:27

MOSCOW, May 21, 2014 /PRNewswire/ -- Mobile TeleSystems OJSC ("MTS" or "the Company" - NYSE: MBT), the leading telecommunications provider in Russia and the CIS, today announced that its brand has been included in the BrandZ(TM) Top 100 Most Valuable Global Brands 2014 ranking for the seventh consecutive year. The valuation study was conducted by Millward Brown Optimor, experts in the economics of branding and financial valuations, and shows that MTS increased its brand value...

2014-05-01 08:30:19

LONDON, May 1, 2014 /PRNewswire/ -- Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers A unique analysis of the fortunes of some of the world's most famous brands by brand research company Millward Brown has revealed seven key approaches that companies can use to boost brand value. Based on the performance of brands such as Apple, Amazon and Visa over...

2014-02-17 04:22:14

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic. (Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO) Mobile World Congress is the largest event in the mobile...

2014-01-22 08:24:22

LONDON, January 22, 2014 /PRNewswire/ -- Over 3,000 Facial Coding Studies Conducted in Last Year; Now Standard in World's Leading Copytesting Solution Millward Brown, a global leader in brand, media and communications research, today announced it has carried out more than 3,000 facial coding studies over the last year, an annual growth rate of 700%. The world's largest provider of neuromarketing solutions also announced that...

2014-01-21 08:25:32

WALTHAM, Mass., Jan. 21, 2014 /PRNewswire/ -- Affectiva, the leading experts in consumer emotion analytics and insights, today announced that it has closed another multi-million, multi-year agreement to expand its scalable delivery of emotion insights. The agreement announced today with Millward Brown, whose client base includes Fortune 500 brands, continues Affectiva's leadership role in working with the world's largest advertisers through it's growing list of global partnerships....


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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