Latest MMA North America Stories

Provides Standardized Framework for Measuring In-App Ads NEW YORK, March 6, 2013 /PRNewswire/ -- A vital complement to the recently released "Mobile Web Ad Measurement Guidelines", the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC), today issued "Mobile Application Advertising Measurement Guidelines" for pubic comment. These guidelines address in-app advertising, a burgeoning and critical platform of...

NEW YORK, Oct. 5, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global interactive marketing provider ExactTarget (NYSE:ET) has become the first North America Premier Member of the MMA, the highest level of regional membership available to member companies. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO ) ExactTarget is a leading global provider...

NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced the formation of its North American Regional Board Executive Committee. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Chairman: Jack Philbin, co-founder, president and CEO, Vibes Vice Chairman: Michael Bayle, senior vice president & general manager, mobile, ESPN Treasurer: Anne Schelle, CEO & partner/acting executive director, Acta Wireless/Open Mobile...

NEW YORK, June 12, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA's North American membership, will serve a two-year term beginning this June. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Last week, the MMA...

NEW YORK, March 23 /PRNewswire/ -- Demonstrating the continued uptake in mobile marketing by leading brands and agencies, the Mobile Marketing Association (MMA) today announced the addition of BestBuy, Polo Ralph Lauren and OMD Ignition Factory as three new honorary members of its North America Board of Directors. Serving for the remainder of the 2009-2010 term, the newly appointed board members are: Tiffany Gerhardt, Senior Marketing Manager, Emerging Capabilities for BestBuyJeff Minsky,...

LOS ANGELES, Nov. 17 /PRNewswire/ -- Mobile Marketing Forum -- The Mobile Marketing Association(MMA)(www.mmaglobal.com), the leading global trade organization promoting the development and sustainability of mobile marketing, opens the Mobile Marketing Forum on behalf of its members today at the Sheraton Downtown Los Angeles. As part of its series of annual events, the Forum is the leading Global venue that brings the entire mobile ecosystem under one roof to address forward-thinking...