Quantcast

Latest Mobile advertising Stories

2014-07-24 23:06:37

Web entrepreneur Ken Wisnefski commented today on the rise of mobile digital advertising and its importance to the future of business. Mt. Laurel, NJ (PRWEB) July 24, 2014 Ken Wisnefski, CEO of online marketing firm WebiMax, released the following statement regarding a recent survey by eMarketer, an online researcher, that shows a greater share of advertising-dollars are expected to be spent on mobile technologies like smartphones and tablets than either print or radio advertising in...

2014-07-24 23:01:38

New Patent-Pending Cross-Device Ad Targeting Platform Is Unveiled San Francisco, CA (PRWEB) July 24, 2014 SilverPush has announced the launch of a unique cross-device ad targeting platform. The company’s groundbreaking system uses ultrasonic inaudible sounds to enable major consumer brands to track users across multiple devices--smartphones, tablets, desktop computers and even TVs. SilverPush says that its platform is a significant advance over the technology used by its competitors...

2014-07-24 12:33:10

Accretive Acquisition to Accelerate Revenue Growth JERSEY CITY, N.J., July 24, 2014 /PRNewswire/ -- Single Touch Systems, Inc. (OTC BB: SITO), a technology-based mobile media solutions provider servicing advertisers, retailers and brands, today announced it has acquired technology partner, DoubleVision Networks, a privately held mobile audience buying and targeting platform. DoubleVision Networks provides the real time bidding software that dynamically assesses the open mobile...

2014-07-22 04:21:02

Broadcasters can now offer mobile targeting to their advertisers HAILEY, Idaho, July 22, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, just announced the availability of a new location-based advertising solution that will enable targeting to consumers based on their exact location. The Marketron solution aggregates impressions from its mobile platform to target consumers based on their location. This delivers...

2014-07-21 08:29:51

YP Teams Up With DataXu to Launch New Offering NEW YORK and BOSTON, July 21, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million "doers" using search history to identify and connect brands with a qualified audience across the web. YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their...

2014-07-18 23:04:01

GIA initiates research coverage on the global “Online Advertising” market, as part of its ongoing multiple research projects on diverse industries and markets. The soon to be released report identifies rapid proliferation of the internet, growing use of smartphones for online shopping and the ensuing rise of m-commerce, and strong adoption by SMEs, as primary growth drivers in the market. San Jose, California (PRWEB) July 18, 2014 Follow us on LinkedIn – GIA is pleased to announce...

2014-07-17 12:26:11

Tapjoy becomes the first performance-based mobile ad platform to use Experian's rich data set to target audiences on mobile devices SAN FRANCISCO and NEW YORK, July 17, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, today announced a strategic partnership that brings together Tapjoy's industry...

2014-07-17 12:25:28

New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devices SAN FRANCISCO, Calif., July 17, 2014 /PRNewswire/ -- SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception...

2014-07-17 04:21:41

Gravity4 redefines online and mobile advertising by bringing Automation, Simplicity, and Design into one integrated platform as part of the One-Click Revolution. A single programmatic advertising platform that combines big data, high-frequency bidding and a proprietary App Center that puts the Chief Marketing Officer in the power base. SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Software has always been used to mostly store customer data but seldom to generate customers until now....

2014-07-16 16:23:15

BEIJING, July 16, 2014 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that Ms. Ling Jin has been promoted to Chief Marketing Officer ("CMO") of the Company, effective immediately. The Company also announced the recruitment of Mr. Jiarui Richard Tong as Chief Technology Officer ("CTO") of the Company, effective July 21, 2014....


Word of the Day
sough
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'
Related