Latest Mobile advertising Stories
AdLatte, Now Launched in Australia, Taiwan, Vietnam and Singapore SEOUL, South Korea, May 23, 2013 /PRNewswire/ -- On May 23, Jeong Soohwan, the CEO of AppDisco (http://eng.adlatte.com/), a leading company in reward-based mobile advertising scene, announces the multiple launches of its famous user-rewarding application 'AdLatte' in the Asia Pacific region including Australia, Taiwan, Vietnam and Singapore, as part of their effort to target overseas markets. (Photo:...
Largest Independent Mobile Ad Network Reports that 62% of mobile web users indulge in multi-screen activities while watching TV SINGAPORE, May 23, 2013 /PRNewswire/ -- InMobi, the leading innovator in mobile advertising and the largest independent mobile advertising network, today unveils its first global report into multi-screen viewing behavior. The study surveyed 15,000 mobile web users across 14 markets and provides marketers with valuable insight into the ways in which...
Mobile showrooming is over-hyped, only 6 percent of retail shoppers use mobile devices to shop in-store says 2013 U.S. mobile path-to-purchase retail study. NEW YORK and TORONTO (PRWEB) May 22, 2013 With more than 1 out of 3 mobile retail shoppers exclusively tapping their device to research purchases, mobile is becoming a de facto retail shopping tool according to new retail insights released today from xAd, a leading mobile-location based advertising network, and Telmetrics, the top...
June 19th Gathering in Washington, DC to Review Best Practices, Product Training and Get a Sneak Peek of New Products HAILEY, Idaho, May 22, 2013 /PRNewswire/ -- Marketron, the leading provider of software solutions and business services for the media industry, will host the second annual User Symposium at the Grand Hyatt in Washington, DC on June 19(th). Attendees will range from end users of Marketron's product suite and traffic systems, to c-level executives of leading media...
Steve Woolway to Drive New Mobile Ad Market Revenue. New York, NY (PRWEB) May 21, 2013 Aerify Media, a mobile media company, announced today the appointment of Steve Woolway as chief revenue officer. Woolway will oversee the company’s sales, business development, account management and operations, and will lead the rollout of new Aerify mobile offerings targeting developers and publishers. A 15-year marketing veteran, Woolway comes to Aerify from Mediaocean, the largest independent...
StartMeApp Joins Terra, Bajalibros.com and Terra Live Music as Nominee for ‘Top Digital Innovator in the Latin World’ Award; Co-Founder Alejandro Campos Carles Nominated as ‘Top Pan-regional Advertising and Media Professional of the Year’ along with Leading Execs from Havas, IMS, DG Media Mind, LatinMedios.com and Global Mind Buenos Aires (PRWEB) May 21, 2013 StartMeApp (http://www.StartMeApp.com), the global mobile ad network and Latin America’s leader in mobile advertising, is...
Comprehensive Upgrade Signals Bellwether of Advanced Mobile Ad Platforms and Raises Bar for Mobile Ad-Serving Standards NEW YORK, May 21, 2013 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the most significant and comprehensive upgrade to date to its core ad-serving technology. This upgrade is in direct response to recent industry reports outlining the huge gains in mobile monetization. (Logo:...
App-based virtual rewards represent growing opportunity within $47.5 billion virtual currency economy SAN FRANCISCO, May 21, 2013 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, today released the "Redefining Virtual Currency" study, conducted by Yankee Group on behalf of Tapjoy, examining the current state of virtual rewards such as loyalty points, credit card points, airline miles, app-based virtual currencies and more. The study...
MobileAppTracking at the Forefront of Attribution Analytics for Mobile Apps SEATTLE, May 21, 2013 /PRNewswire/ -- HasOffers, the SAAS leader in mobile advertising attribution raises $9.4M in its first round of funding led by Accel Partners, with participation by Seattle investors Rob Glaser, founder of RealNetworks, and Chris DeVore of Founder's Co-op. The bootstrapped startup with 79 employees will use the new investment to expand its engineering organization and accelerate...
Top WPP mobile executive takes reigns of leading mobile advertising company Boston, Mass, (PRWEB) May 20, 2013 Adelphic, creator of a breakthrough platform for targeted mobile advertising, has appointed Michael Collins as Chief Executive Officer. Collins will assume his new role at Adelphic today, May 20, 2013. Collins joins Adelphic from Joule, a mobile marketing agency that is part of WPP, where he was the global CEO. Collins joined WPP is 2007 to create and launch Joule, and...
