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Latest Mobile advertising Stories

2014-04-24 23:04:23

4INFO Offers Small Businesses Access to The Same Proprietary Mobile Targeting Technology Used To Create Mobile Ad Campaigns for Fortune 500 and Major Brand Advertisers San Mateo, CA (PRWEB) April 24, 2014 4INFO — a mobile advertising technology company — has announced a new partnership with MyAcxiomPartner.com to offer a cost-effective solution for small businesses to quickly and easily create mobile ad campaigns with the same precise audience targeting 4INFO provides to its Fortune...

2014-04-24 08:29:10

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks NEW YORK, April 24, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video...

2014-04-23 12:25:55

SAN FRANCISCO, MUMBAI, SINGAPORE and DUBAI, April 23, 2014 /PRNewswire/ -- Award winning mobile advertising exchange, Vserv.mobi today announced its Annual Growth Report 2013-14 which presents a comprehensive overview of its rising trajectory. The report reveals its unparalleled reach in emerging markets with 421 million monthly active users across 150,000+ apps and sites on mobile devices. The company continues to show rapid growth across other key metrics, including crossing...

2014-04-23 08:41:22

Additional third-party mobile data partners will soon be integrated into the BrightRoll programmatic video advertising platform to help advertisers reach targeted audiences at scale SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced the availability of advanced mobile audience targeting on the BrightRoll platform. BlueKai is the initial third-party mobile data partner to be integrated...

2014-04-22 23:02:58

The expansion brings the company, a division of The SpendSmart Payments Company, Inc., into a total of 107 territories. San Luis Obispo, CA (PRWEB) April 22, 2014 SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), proudly announced March 2014 as being a record month for the company. SMS Masterminds on-boarded 11 new licensees in March, and has doubled their overall growth in the past 7 months making this a major expansion for the global leader...

2014-04-22 12:29:00

NEW YORK, April 22, 2014 /PRNewswire/ -- Dobleas / FreakOut International, the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use in the platform. Dobleas' DMP enables advertisers to build actionable audience segments based on a Desktop (PC) website and buy programmatically against these segments via Mobile Real-time...

2014-04-22 12:27:00

SEASIDE, Calif., April 22, 2014 /PRNewswire/ -- In-stream and virtual video ad billings are forecast to realize 24% growth in 2014, led by extensive monetization against broadcast and cable programmer inventory, supported by a stable of multi-screen media executions, brand-direct spend, mobile, social, internet music radio and VOD avails, according to a wide-ranging, data rich marketplace analytics report by AccuStream Research. The report, In-Stream and Virtual Video Advertising...

2014-04-22 08:29:21

YP Offers Programmatic Digital Display Advertising with OpenX Technology NEW YORK and LOS ANGELES, April 22, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. Under the terms of the multi-year agreement, OpenX will enable YP to optimize display inventory...

2014-04-22 08:28:17

ReportsnReports.com adds The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts research report to its store. DALLAS, April 22, 2014 /PRNewswire-iReach/ -- Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. (Photo:...

2014-04-16 08:29:17

SAN FRANCISCO, MUMBAI and BRASILIA, April 16, 2014 /PRNewswire/ -- Launches innovative new ad format that leverages deep linking to combine the power of search and mobile ads Vserv.mobi [http://www.vserv.mobi ], an award winning mobile advertising exchange, today announced the launch of Search Intent Ads, a new advertising format that integrates the power of search into mobile ads. This format is designed to help marketers attain...


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lunula
  • A small crescent-shaped structure or marking, especially the white area at the base of a fingernail that resembles a half-moon.
This word is a diminutive of the Latin 'luna,' moon.
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