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Last updated on April 21, 2014 at 7:52 EDT

Latest Mobile advertising Stories

2013-11-21 12:24:38

RA'ANANA, Israel, November 21, 2013 /PRNewswire/ -- Extends use of the AppNexus platform to grow mobile business DMG (DSNR Media Group), a global provider of digital advertising solutions for online, mobile, and social, is broadening its relationship with AppNexus beyond the desktop into mobile, signaling its commitment to the mobile medium. New York-based AppNexus offers the industry's most powerful, open and customizable advertising technology...

2013-11-19 23:25:20

Scion Combines Location Targeting with Real-Time Mobile Search Behaviors Amplifying; Ad Engagement by 120 Percent New York (PRWEB) November 19, 2013 By adding strong data insights like audience profiles and mobile search behavior to details about a consumer’s location, mobile marketers can amplify the results of targeted mobile ad campaigns, says xAd, a leading mobile-location based advertising platform. According to the xAd Q3 2013 Mobile-Location Insights Report, xAd-powered campaigns...

2013-11-19 23:21:43

Taking home top honors for their development of The Fresh Market’s mobile responsive website, Geary LSF adds Best Mobile Website to their list of accolades. San Francisco, CA (PRWEB) November 19, 2013 The 2013 MobileWebAwards, presented by the Web Marketing Association, are designed to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today. Winning Best Mobile Website in the Food Industry is international digital...

2013-11-19 23:20:52

StartMeApp Mobile RTB Exchange Leverages Proprietary RTB Technology to Connect Advertisers, Agencies, Publishers, Mobile Ad Networks & Other Exchanges for Real-Time Bidding on Content Inventory in Latin America and Worldwide London & Buenos Aires (PRWEB) November 19, 2013 StartMeApp (http://www.StartMeApp.com), the global mobile advertising innovator and Latin America’s leader in mobile advertising, today announced the launch of StartMeApp Mobile RTB Exchange, connecting...

2013-11-19 12:27:37

Datalogix Enables 1:1 Cross-Screen Reach Across Mobile, Social, Video, Display WESTMINSTER, Colo., Nov. 19, 2013 /PRNewswire/ -- Datalogix, the big data company connecting digital advertising to offline sales, today announced that the company has expanded its mobile partnerships to give brands the ability to reach more than 90% of U.S. online households on their mobile devices, building audiences based on offline purchases and measuring the actual in-store sales lift from mobile ad...

2013-11-19 04:21:11

Location targeted mobile advertising will account for more than half of overall U.S. mobile ad spending in 2017 CHANTILLY, Va., Nov. 19, 2013 /PRNewswire/ -- In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/Kelsey projects total U.S. local media ad revenues to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8 percent compound annual growth rate, growing faster than the firm originally forecast earlier this year. (Logo:...

2013-11-19 00:21:59

~ Market movements that will impact digital media market players SYDNEY, Nov. 18, 2013 /PRNewswire/ -- Australia's digital media market has seen tremendous growth in various areas, including a significant rise in use of smartphones and tablets, an increase in online retail and a surge in the online advertising and video market. "Common patterns such as younger age group markets dictating new directions and methods though their preferences and demands impact the way messages are...

2013-11-18 23:03:31

Registration is now open for Open Mobile Media’s exclusive webinar with Flurry and R/GA, which will take place on Thursday, November 21st at 3PM GMT and which will discuss ways to optimise mobile marketing spend. Sign up for free here: http://www.openmobilemedia.com/london/webinar.php. (PRWEB) November 18, 2013 By 2016, the global spend on mobile advertising will be reaching $36 billion. (Go Gulf, 2013). With the implications of such a dramatic shift, it is vital to understand why top...

2013-11-13 23:35:34

Article Analyzes Two Mobile Marketing Start-ups and How They Are Changing the Industry New York, NY (PRWEB) November 13, 2013 Mobile marketing is quickly becoming a popular way to reach a target market. In the article Big New Update Makes Blippar Even More Addictive, MediaJobs.com spotlights Blippar, a new augmented-reality mobile advertising platform that has recently made some updates that affect the speed of the platform as well as adding a new social sharing feature. The article...

2013-11-13 12:22:36

Survey shows that Facebook advertising has reached new levels of efficacy NEW YORK, Nov. 13, 2013 /PRNewswire/ -- In June, Facebook announced that it had 1 million companies and brands advertising on its platform, a milestone that has signaled its presence as a mainstream advertising channel. However with recent changes to Facebook's advertising layout and design in the newsfeed, the true efficacy of that advertising has yet to be determined. Analytic Partners...