Latest Mobile advertising Stories
NEW YORK, Dec. 11, 2012 /PRNewswire/ -- Advertising Week, Mobile Marketing Watch, and Airpush have joined forces to launch the 2012 Mobile Advertising Survey. The survey is designed to allow agencies, brands, and direct advertisers to share the strategies that have driven high campaign ROI throughout the year as well as their expansion plans for 2013. The results of this study will provide data on the degree that mobile advertising helps brands win and retain consumers when used...
SAN FRANCISCO, Dec. 6, 2012 /PRNewswire/ -- Tapjoy, Inc., a leading mobile advertising and publishing platform, announced today that its network crossed the 1 billion devices threshold. (Logo: http://photos.prnewswire.com/prnh/20120731/LA49747LOGO) In a time of unprecedented growth and competition in the mobile advertising space, consumers have chosen to engage with Tapjoy at an incredible rate to access premium content for their favorite apps. In the last eight months alone,...
POMPANO BEACH, Fla., Dec. 4, 2012 /PRNewswire/ -- VuMee Inc. (OTCBB: VUME) is pleased to announce that the company has entered into a $2 Million credit facility with Coventry Capital LLC. This funding will be utilized to help build VuMee's sales efforts, marketing strategy, celebrity development, mobile and desktop development as well as its social following. VuMee continues to invest in and enhance its website VuMee.com, mobile apps, celebrity development and user experience while...
SEASIDE, Calif., Nov. 28, 2012 /PRNewswire/ -- In-stream and digital video advertising momentum rolled forward 52.1% in 2012 to $7.6 billion, capping off a nine-year CAGR run of 62.5%, with more growth ahead, concludes an inventory and spend report by AccuStream Research. The report, In-Stream and Digital Video Advertising: 2012 - 2015 presents a systematic, data-driven study of this flourishing market sector by format and platform. The ecosystem's twin pillars, in-stream and...
SAN FRANCISCO, Nov. 27, 2012 /PRNewswire/ -- The Board of Directors of Tapjoy, Inc. (www.tapjoy.com), a leading mobile and advertising platform, today announced that Steve Wadsworth, the former president of Disney Interactive Media Group and a current Tapjoy Director, has been named President and CEO of the company. The Board also announced the resignation of Mihir Shah as President and CEO. The change is effective immediately. (Logo:...
CHANTILLY, Va., Nov. 26, 2012 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. social media ad revenues to reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent. According to the fall update to BIA/Kelsey's U.S. Local Media Forecast, the local segment of U.S. social media advertising revenues will grow from $1.1 billion in 2012 to $3 billion in 2016 (CAGR: 28 percent). (Logo:...
CHANTILLY, Va., Nov. 14, 2012 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, expects the overall U.S. local media market to grow moderately through 2016, at a 2.1 percent compound annual growth rate. In the fall update to the firm's U.S. Local Media Forecast (20011-2016), the firm forecasts total U.S. local media advertising revenues to reach $147.1 billion by 2016. (Logo: http://photos.prnewswire.com/prnh/20110616/NE20926LOGO) BIA/Kelsey forecasts...
NEW YORK, Nov. 13, 2012 /PRNewswire/ -- Mojiva (http://www.mojiva.com), the leading mobile ad network that specializes in making mobile display advertising strategies come to life at scale, today released its 2012 Mojiva Holiday MAG, an ongoing study that identifies and evaluates the specific consumer attitudes and behaviors of mobile device users. The 2012 edition of the Mojiva Holiday MAG surveyed U.S. and U.K. consumers to gauge their attitudes toward mobile ecommerce shopping...
DALLAS, November 12, 2012 /PRNewswire/ -- ReportsnReports.com updates its store with "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" market research report. This new report embraces and analyses the new and occasionally bewildering world of mobile engagement and interaction market [http://www.reportsnreports.com/reports/205656-mobile-advertising-promotions-and-consumer-enabled-product-authentication-with-smart-phones.html...
CHANTILLY, Va. and DUBLIN, Nov. 9, 2012 /PRNewswire/ -- A recent qualitative survey of 11 global directory publishers in six countries reveals 73 percent expect mobile services to be a major part of their business by 2016, and that the vast majority of them are already offering mobile related services to their customers. The survey also identifies full-service mobile website creation as a significant opportunity for directory publishers to assist small and medium-sized businesses...
