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Latest Mobile advertising Stories

2014-02-26 16:25:55

- Agency selected by leading mobile app tracking organization - SAN DIEGO, Feb. 26, 2014 /PRNewswire/ -- Motive Interactive, a San Diego-based mobile ad network, was named to the Top 25 Advertising Partners list by HasOffers, providers of MobileAppTracking. The company selected Motive Interactive based on three, equally-weighted factors including revenue per install, install volume and client adoption. Brendan Smith, Founder and CEO of Motive Interactive, has created a...

2014-02-26 08:24:45

Exclusive Partnership Agreement Brings Native Advertising To Foot Mercato's Mobile and Tablet Apps SINGAPORE, Feb. 26, 2014 /PRNewswire/ -- InMobi, the world's largest independent mobile advertising company, today announced an exclusive partnership agreement with Adversport, the publisher of Foot Mercato, the leading football app on the App Store. InMobi has been selected as the exclusive mobile advertising platform for Adversport's mobile and tablet properties across France (Foot Mercato),...

2014-02-26 04:21:12

Integration Helps Address Publishers' Mobile App Brand Control Struggles REDWOOD CITY, Calif., Feb. 26, 2014 /PRNewswire/ -- The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, and PubMatic, the programmatic advertising platform company for leading publishers, today announced a new solution for improving brand safety across mobile inventory, focused particularly on mobile applications, one of the fastest growing areas of demand in...

2014-02-25 12:26:18

Technology company showcases innovations and thought leadership in unstructured data at high-profile local media events in Las Vegas, Denver & New York City FORT WORTH, Texas, Feb. 25, 2014 /PRNewswire/ -- As SMBs increase in their digital adoption and national advertisers shift budgets to geo-targeted local display and mobile advertising, Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, is leading the way in bringing the...

2014-02-24 12:23:34

BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Boost Communications today announced that it has raised an additional £1million in funding from Norwegian state-owned venture capital fund Investinor and the private venture capital fund Norsk Innovasjonskapital (NIK), following the previous £3.7million invested between 2012 and 2013. A leading player in the mobile web and marketing space, Boost Communications was established in Norway in 2000 and produces software that makes it...

2014-02-24 08:26:31

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, today announced OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. The only comprehensive platform to serve both advertisers and publishers, Opera Mediaworks adds innovative new features, delivering additional value to the supply and demand sides of mobile advertising. Mobile...

2014-02-24 08:26:30

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. Built exclusively for mobile phone, tablet and connected TV, AdMarvel for Ad Networks provides the sales, technology and back-office services necessary for online and mobile advertising companies to build and scale their own ad networks. The driving force...

2014-02-21 08:23:24

LONDON, February 21, 2014 /PRNewswire/ -- Bringing programmatic ad buying on mobile to global brands looking to turn data into insights for smarter real-time mobile advertising Fewer than 9 months after securing $1.5m in seed funding, Adbrain [http://www.adbrain.com ] has launched the advertising industry's first truly transparent, customisable, and intelligent platform for programmatic mobile audience buying - in private beta. Adbrain has formed...

2014-02-20 08:27:49

SAN MATEO, Calif., Feb. 20, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27. The company will be celebrating its one-year anniversary since the official launch of the Opera Mediaworks subsidiary and brand. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached multiple milestones in the last year including: -- Revenue Growth...

2014-02-20 08:27:18

Machine-learning, predictive algorithms and micro-targeting drive campaign ROI MIAMI, Feb. 20, 2014 /PRNewswire/ -- Headway Digital, (www.headwaydigital.com), your programmatic media company, today announced the availability of MoBrain(TM), a demand-side platform (DSP) that makes it easy for brands and agencies to launch mobile advertising campaigns at scale. MoBrain is a turnkey platform designed to streamline every aspect of mobile campaigns, yet still let marketers reap the numerous...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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