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Latest Mobile advertising Stories

2014-02-25 12:26:18

Technology company showcases innovations and thought leadership in unstructured data at high-profile local media events in Las Vegas, Denver & New York City FORT WORTH, Texas, Feb. 25, 2014 /PRNewswire/ -- As SMBs increase in their digital adoption and national advertisers shift budgets to geo-targeted local display and mobile advertising, Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, is leading the way in bringing the...

2014-02-24 12:23:34

BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Boost Communications today announced that it has raised an additional £1million in funding from Norwegian state-owned venture capital fund Investinor and the private venture capital fund Norsk Innovasjonskapital (NIK), following the previous £3.7million invested between 2012 and 2013. A leading player in the mobile web and marketing space, Boost Communications was established in Norway in 2000 and produces software that makes it...

2014-02-24 08:26:31

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, today announced OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. The only comprehensive platform to serve both advertisers and publishers, Opera Mediaworks adds innovative new features, delivering additional value to the supply and demand sides of mobile advertising. Mobile...

2014-02-24 08:26:30

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. Built exclusively for mobile phone, tablet and connected TV, AdMarvel for Ad Networks provides the sales, technology and back-office services necessary for online and mobile advertising companies to build and scale their own ad networks. The driving force...

2014-02-21 08:23:24

LONDON, February 21, 2014 /PRNewswire/ -- Bringing programmatic ad buying on mobile to global brands looking to turn data into insights for smarter real-time mobile advertising Fewer than 9 months after securing $1.5m in seed funding, Adbrain [http://www.adbrain.com ] has launched the advertising industry's first truly transparent, customisable, and intelligent platform for programmatic mobile audience buying - in private beta. Adbrain has formed...

2014-02-20 08:27:49

SAN MATEO, Calif., Feb. 20, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27. The company will be celebrating its one-year anniversary since the official launch of the Opera Mediaworks subsidiary and brand. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached multiple milestones in the last year including: -- Revenue Growth...

2014-02-20 08:27:18

Machine-learning, predictive algorithms and micro-targeting drive campaign ROI MIAMI, Feb. 20, 2014 /PRNewswire/ -- Headway Digital, (www.headwaydigital.com), your programmatic media company, today announced the availability of MoBrain(TM), a demand-side platform (DSP) that makes it easy for brands and agencies to launch mobile advertising campaigns at scale. MoBrain is a turnkey platform designed to streamline every aspect of mobile campaigns, yet still let marketers reap the numerous...

2014-02-19 23:24:24

Piloted in Chicago, revolutionary ad network presents content based on an individual rider’s travel routines and allows local advertisers to more accurately target consumers. Will initially target CTA riders who take more than 1.4 million daily mass transit rides in Chicago. Chicago, IL (PRWEB) February 19, 2014 CommuteStream, a mass transit based mobile advertising network, launched their Chicago pilot today offering brands a new way to reach consumers based on commute patterns. The...

2014-02-19 12:26:19

Digital media and mobile veteran Evan Krauss tapped to lead Sonata's US expansion as Chief Operating Officer NEW YORK, February 19, 2014 /PRNewswire/ -- SONATA (http://www.sonatalocal.com), the first global mobile advertising solution focused entirely on driving real foot traffic to traditional brick-and-mortar businesses, today announced the launch of its first U.S. office in New York City. Simultaneous with the company's U.S. launch, Sonata has named digital media and mobile...

2014-02-18 23:01:48

Invite-only, quarterly event brings together 200+ marketing and user acquisition professionals during 2014 Game Developers Conference SAN FRANCISCO, CA (PRWEB) February 18, 2014 The Mobile UA Fellowship (MUAF), the industry's largest network of mobile UA leaders, announced today that its Q1 meeting will take place March 17, after opening day of the Game Developers Conference in San Francisco. Stephanie Shum of Facebook will be on hand to discuss how the company is helping mobile...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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