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Latest Mobile advertising Stories

2013-10-24 12:25:11

BOSTON, Oct. 24, 2013 /PRNewswire/ -- Strategy Analytics today announces the availability of a major new "one-stop shop" research tool addressing the $130Bn global digital and mobile media market. The Digital Media Dashboard (DMD)provides total media market sizing across all the major online and mobile genres (video, music, games, social networking), and includes critical total addressable market data for smartphones, tablets and smart TVs in 23 key markets. The Digital Media Dashboard is...

2013-10-24 08:31:41

Mobile RTB Platform Available for General Release; Company Emerges As One Of World's Largest Programmatic Buyers of Mobile In-App Advertising SAN CARLOS, Calif., Oct. 24, 2013 /PRNewswire/ -- LifeStreet Media, a leader in Facebook and mobile in-app advertising, today announced the general release of the RevJet Mobile RTB Platform. This expands the company's footprint into real-time bidding ("RTB"), one of the fastest-growing segments of online display advertising, projected by...

2013-10-24 08:29:19

SHANGHAI, Oct. 24, 2013 /PRNewswire/ -- Madhouse India's tool MadPlanner has swept awards in the 1(st) week of September. The tool has helped Madhouse India win the Enabling Technology Company of the Year in Mobile at Mobile Marketing Association (MMA) - 2013 Smarties India and also lapped up the coveted Gold at Ad Club Bombay's Emvies awards in the category Best Media Research using Proprietary Data. The MadPlanner tool launched in early 2013 enables multi-screen video based...

2013-10-23 23:31:26

ResearchMoz include new market research report "SDN, NFV & Network Virtualization Bible Market Size And Share 2014 - 2020" to its huge collection of research reports. Click here to download the detailed report - http://www.researchmoz.us/the-sdn-nfv-and-network-virtualization-bible-2014-2020-report.html. Albany, NY (PRWEB) October 23, 2013 While the benefits of Software Defined Networking (SDN) and network virtualization are well known in the enterprise IT and data center...

2013-10-23 23:24:05

RTB Mobile Video Inventory from BrightRoll, LiveRail, Vdopia and MoPub Now Available Through Adelphic’s Mobile Demand Side Platform Boston, MA (PRWEB) October 23, 2013 Adelphic, creators of a breakthrough mobile advertising platform and audience solution for agencies and brands, has announced the addition of mobile video inventory to their demand side platform. Adelphic’s agency and brand partners can now buy and manage mobile video ads programmatically through Adelphic....

2013-10-22 23:24:11

Halloween is Big Business for Retailers Despite Fight for Domination Against Online New York, NY (PRWEB) October 22, 2013 While Halloween is big business for retailers with consumers spending more than $8 billion in 2012, the majority of mobile-related spooky searches occur just days or hours before the big event, according to xAd, a mobile-location based advertising platform. According to xAd’s data insights from 2012 Halloween-driven mobile searches, 34 percent of Halloween-related...

2013-10-18 08:23:50

Opera Mediaworks' Q3 report dives deep into sports and mobile patterns among baseball, football and hockey fans SAN MATEO, Calif., Oct. 18, 2013 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today released its Q3 State of Mobile Advertising report, sharing insights based on data from its platform, which serves 60 billion ad impressions per month and reaches 400 million consumers. (Logo: http://photos.prnewswire.com/prnh/20131018/LA99917LOGO) This quarter's special...

2013-10-17 23:27:16

The report on mobile advertising market and cross-platform advertising provides global market trends, overall adoption scenarios, competitive landscape, and key drivers and opportunities in this market. http://www.marketsandmarkets.com/Market-Reports/mobile-advertising-market-944.html (PRWEB) October 17, 2013 The report "Mobile Advertising Market & Cross-Platform Advertising Market: by Solutions (Campaign, Delivery, Reporting and Analytics, Proximity), by Advertising (Search,...

2013-10-14 12:25:37

The unique offering helps establish Pinsight Media+ as a preferred solution provider for both the buy and sell sides MOUNTAIN VIEW, Calif., Oct. 14, 2013 /PRNewswire/ -- Based on its recent analysis of the mobile advertising market, Frost & Sullivan recognizes Sprint's Pinsight Media+(TM) with the 2013 North American Frost & Sullivan Product Leadership Award for its mobile advertising service. The U.S. mobile advertising market faces multiple challenges, including market fragmentation...

2013-10-10 08:25:17

DALLAS, October 10, 2013 /PRNewswire/ -- The report "Cross-Platform & Mobile Advertising Market: by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)", defines and segments the Cross-Platform and Mobile Advertising Market into various sub segments with in-depth analysis and forecasting of revenues. It also identifies the...