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Latest Mobile advertising Stories

2013-10-14 12:25:37

The unique offering helps establish Pinsight Media+ as a preferred solution provider for both the buy and sell sides MOUNTAIN VIEW, Calif., Oct. 14, 2013 /PRNewswire/ -- Based on its recent analysis of the mobile advertising market, Frost & Sullivan recognizes Sprint's Pinsight Media+(TM) with the 2013 North American Frost & Sullivan Product Leadership Award for its mobile advertising service. The U.S. mobile advertising market faces multiple challenges, including market fragmentation...

2013-10-10 08:25:17

DALLAS, October 10, 2013 /PRNewswire/ -- The report "Cross-Platform & Mobile Advertising Market: by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)", defines and segments the Cross-Platform and Mobile Advertising Market into various sub segments with in-depth analysis and forecasting of revenues. It also identifies the...

2013-10-09 23:04:49

Article analyzes success of two start-up mobile advertising firms. New York, NY (PRWEB) October 09, 2013 Video has become king when it comes to the mobile advertising industry. In the article AdColony – the Start-Up Aiming to Deliver the Best Mobile Video Advertising Experience on the Planet, MediaJobs.com spotlights start-up mobile advertising firm, AdColony, and how video has come a long way when it comes to mobile advertising. In the past, many of those with mobile marketing jobs...

2013-10-09 12:23:21

Sirqul's SoLoMo Platform Leveraged as the Foundation for Driving mCommerce Revenue for Brands While Enhancing Footfall Among Retailers and Merchants NEW YORK and SEATTLE, Oct. 9, 2013 /PRNewswire/ -- Sirqul(TM) (www.sirqul.com), a mobile Engagement as a Service (EaaS) platform and Anomaly a 'new model agency' that has a passion for creating innovative products and experiences, today announced that they have signed an agreement regarding the joint development of a Global SoLoMo...

2013-10-09 08:23:32

NEW YORK, Oct. 9, 2013 /PRNewswire/ -- Berkery Noyes, an independent mid-market investment bank, today released its third quarter 2013 mergers and acquisitions trend report for the Online and Mobile Industry. The report analyzes M&A activity during the three-month period and compares it with data for the six previous quarters. (Logo: http://photos.prnewswire.com/prnh/20130708/LA44050LOGO) Total volume experienced an uptick, from 541 to 549 transactions. At the same time, deal...

2013-10-09 08:23:21

NEW YORK, Oct. 9, 2013 /PRNewswire/ -- Locket, an Android application that rewards users for renting out their lock screen to advertisers, today announced Charity Sabater as Vice President of National Sales. Previously, Sabater led the US sales at King.com, the maker of Candy Crush Saga. Sabater joins the team as Locket continues explosive growth since its successful launch two months ago. Locket is now delivering over 7 million full-screen high engagement impressions on a daily...

2013-10-08 20:22:09

FET SoLoMo Commerce Enables Real Time Bidding (RTB) of Contextual, Hyper Local Targeted Offers Empowering Retailers to Engage Millions of Mobile Consumers with a More Rewarding Experience While App Developers Monetize with Native Game Play Ads TAIPEI, Taiwan, Oct. 8, 2013 /PRNewswire/ -- Far EasTone, a leading Taiwan mobile telecom operator, unveils today FET SoLoMo powered by Sirqul(TM) (www.sirqul.com), a mobile Engagement as a Service (EaaS) platform. FET is the first Asian telecom...

2013-10-08 16:24:02

As high net worth individuals rely increasingly on mobile devices, dot-com domain names deliver the big picture. MCLEAN, Va., Oct. 8, 2013 /PRNewswire/ -- The Developing Market Web addresses can tell a complete story; for example, the National Football League recently introduced TogetherWeMakeFootball.com. Addressing the proliferation of gTLDs soon to join .co and .biz, branded 'dot-com' marketing messages provide a launchpad that can be redirected to any of the 1,000-plus...

2013-10-08 12:24:35

SEASIDE, Calif., Oct. 8, 2013 /PRNewswire/ -- Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings, according to an inventory, spend and sector solutions revenue report produced by AccuStream Research. The report, The Economics of Mobile Ad Spend 2013 - 2016: Global Inventory, Media Billings and Business Operations, presents a detailed accounting of...

2013-10-08 08:26:25

Industry-first partnership empowers publishers with rich mobile audience data for effective ad targeting NEW YORK, Oct. 8, 2013 /PRNewswire/ -- AdMobius, the first mobile audience management platform and Lotame, the global leader in unifying data management, today announced a partnership, designed to offer publishers access to true behavioral and demographic audiences to better target ad campaigns across mobile devices. This first-of-its-kind integration will enable a selection of...