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Latest Mobile advertising Stories

2014-02-20 08:27:49

SAN MATEO, Calif., Feb. 20, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27. The company will be celebrating its one-year anniversary since the official launch of the Opera Mediaworks subsidiary and brand. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached multiple milestones in the last year including: -- Revenue Growth...

2014-02-20 08:27:18

Machine-learning, predictive algorithms and micro-targeting drive campaign ROI MIAMI, Feb. 20, 2014 /PRNewswire/ -- Headway Digital, (www.headwaydigital.com), your programmatic media company, today announced the availability of MoBrain(TM), a demand-side platform (DSP) that makes it easy for brands and agencies to launch mobile advertising campaigns at scale. MoBrain is a turnkey platform designed to streamline every aspect of mobile campaigns, yet still let marketers reap the numerous...

2014-02-19 23:24:24

Piloted in Chicago, revolutionary ad network presents content based on an individual rider’s travel routines and allows local advertisers to more accurately target consumers. Will initially target CTA riders who take more than 1.4 million daily mass transit rides in Chicago. Chicago, IL (PRWEB) February 19, 2014 CommuteStream, a mass transit based mobile advertising network, launched their Chicago pilot today offering brands a new way to reach consumers based on commute patterns. The...

2014-02-19 12:26:19

Digital media and mobile veteran Evan Krauss tapped to lead Sonata's US expansion as Chief Operating Officer NEW YORK, February 19, 2014 /PRNewswire/ -- SONATA (http://www.sonatalocal.com), the first global mobile advertising solution focused entirely on driving real foot traffic to traditional brick-and-mortar businesses, today announced the launch of its first U.S. office in New York City. Simultaneous with the company's U.S. launch, Sonata has named digital media and mobile...

2014-02-18 23:01:48

Invite-only, quarterly event brings together 200+ marketing and user acquisition professionals during 2014 Game Developers Conference SAN FRANCISCO, CA (PRWEB) February 18, 2014 The Mobile UA Fellowship (MUAF), the industry's largest network of mobile UA leaders, announced today that its Q1 meeting will take place March 17, after opening day of the Game Developers Conference in San Francisco. Stephanie Shum of Facebook will be on hand to discuss how the company is helping mobile...

2014-02-18 20:22:51

SHANGHAI, Feb. 18, 2014 /PRNewswire/ -- AdChina, the largest multi-screen integrated digital advertising platform in China, recently announced that its Mobile DSP (MDSP), featuring more powerful versatility and support for more creative applications, has officially received MRAID 2.0 certification. Up to now, advertisers from the automotive, cosmetics, and other industry sectors have begun testing various interactive ads. According to CrispMedia, an internationally-known mobile rich...

2014-02-17 04:22:14

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic. (Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO) Mobile World Congress is the largest event in the mobile...

2014-02-17 04:22:07

BEIJING, Feb. 17, 2014 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced Mr. Shuang Liu, the Chief Executive Officer ("CEO") of the Company, has accepted the appointment by the board of directors of Phoenix Satellite Television Holdings Limited ("Phoenix TV"), a leading Chinese language satellite television based in Hong Kong and the parent company of ifeng, to be the Chief...

2014-02-14 08:25:27

NEW YORK, Feb. 14, 2014 /PRNewswire/ -- To build awareness of the Valentine's Day romantic drama Endless Love, the story of a forbidden love affair between a privileged girl and a charismatic boy, Universal Pictures is connecting with a younger female audience through one of their favorite activities on their mobile devices: taking and sharing photos. (Photo: http://photos.prnewswire.com/prnh/20140214/NY65362 ) The "Photo Valentine" campaign -- a promoted collection of branded photo...

2014-02-12 20:21:32

DUBLIN, February 12, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/t8hklw/wireless_watch) has announced the addition of the "Wireless Watch" [http://www.researchandmarkets.com/research/t8hklw/wireless_watch ] subscription to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) Welcome to the world of Wireless Watch We all once understood the cellular industry, but the rules are changing all...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.