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Latest Mobile advertising Stories

2014-01-23 16:22:38

FREMONT, Calif., Jan. 23, 2014 /PRNewswire/ -- Vdopia, Inc., a global leader in mobile video and rich media advertising, today announced the second installment in the Vdopia Mobile Insights (VMI) Series - VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more. (Photo:...

2014-01-22 12:22:36

SAN FRANCISCO, January 22, 2014 /PRNewswire/ -- Taptica, the leading mobile user acquisition platform, announced today that it has adopted deep-linking technologies to offer enhanced user re-targeting. Since the beginning of mobile app marketing, advertisers have been searching for the best way to re-engage dormant users and drive them to action. So far, it has proven difficult to achieve without cookies, which are used in web marketing. Taptica's robust and...

2014-01-22 08:27:29

Mobile Scanner's functionality is a major step in the prevention of mobile redirects, which negatively impact the user experience, revenue streams and the overall credibility of the mobile ad ecosystem MCLEAN, Va., Jan. 22, 2014 /PRNewswire/ -- The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, today announced the release of Mobile Scanner, a subscription-based service that immediately detects and stops mobile redirects...

2014-01-22 08:27:18

NearWoo Now Gives Local Businesses Exponentially More Options To Advertise On Mobile SANTA MONICA, Calif., Jan. 22, 2014 /PRNewswire/ -- NearWoo, the mobile advertising partner for local businesses, today announced that it can now integrate with the DoubleClick Ad Exchange (AdX) to provide local businesses across America with far more options to buy ads on the most highly trafficked mobile apps and websites. NearWoo's integration with AdX enables local advertisers to deliver highly...

2014-01-22 08:25:14

Funds will be used to accelerate development of its modern ad exchange and publisher software tools SAN FRANCISCO, Jan. 22, 2014 /PRNewswire/ -- Sharethrough, the largest in-feed advertising exchange, today announced that it has raised $17 million in debt and equity financing. The funds will be used to accelerate Sharethrough's growth through continued development of the Sharethrough Advertising Exchange (STX), the world's first in-feed advertising exchange, expanded software tools...

2014-01-21 08:29:06

Holidays drive 13% increase in new mobile devices in U.S., 22% in Europe, according to Opera Mediaworks Q4 report SAN MATEO, Calif., Jan. 21, 2014 /PRNewswire/ -- As the New Year takes hold, Opera Mediaworks today released insights about mobile advertising in the last quarter of 2013 that point to yet another growth year for the industry. To start, the company found that in the three days around Christmas (December 24, 25 and 26), the number of smartphones and tablets, increased by 13% in the...

2014-01-17 08:21:40

Company's New FollowMe Product Delivers Location Based Mobile Advertising in the Fastest Growing Segment of the Industry JERSEY CITY, N.J., Jan. 17, 2014 /PRNewswire/ -- A compelling market industry report citing encouraging growth in mobile advertising spending provides Single Touch Systems, Inc. (OTC BB: SITO), with an upbeat perspective on the Company's future outlook into 2014. Research firm eMarketer forecasted U.S. spending on mobile advertisements to have reached $9.6 billion...

2014-01-16 08:26:03

'Attribution: The Next Phase in the Age of Mobile Advertising' spotlights the reality that most U.S. retail spending happens offline but is increasingly influenced by mobile engagement. CHANTILLY, Va., Jan. 16, 2014 /PRNewswire/ -- A new report by BIA/Kelsey reveals the tipping point for advertisers embracing mobile will arrive this year. Improved location targeting, such as geo-fencing, demonstrates the ability to influence consumers' offline purchase decisions. "Attribution: The Next Phase...

2014-01-15 20:21:29

Online advertising to grow at a CAGR of 12% and account for 41% of the total ad market by 2018 SYDNEY, Jan. 15, 2014 /PRNewswire/ -- The Australian online advertising market grew 16% in 2013, reaching $3.74 billion to account for 27% of total advertising expenditure in 2013. Online was the strongest performing across overall advertising expenditure in all media which was $13.9 billion, but grew by only 1.4% during the same period. Advertising revenue continues to move away from...

2014-01-15 08:35:34

Enhances features to include HTML 5, Timed ads and Live Voting options SAN FRANCISCO and NEW YORK, January 15, 2014 /PRNewswire/ -- Eureka Mobile Advertising, which monetises the idle screen of the mobile phone, today released an exciting new upgrade to its application that transforms it into the world's first live customer engagement platform. Marketers can now engage consumers with Timed content in an enhanced and intuitive HTML 5 format, while the application's Live Voting...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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