Latest Mobile advertising Stories
SAN FRANCISCO, SINGAPORE, and HAMBURG, Germany, June 28, 2012 /PRNewswire/ -- Smaato Inc., the leading mobile supply side platform and mobile ad exchange, today releases its latest mobile advertising pricing guide, the Smaato Index, for app developers and mobile advertisers. Powered by extensive analytics and a robust pricing engine, the Smaato Index offers real-world metrics to help focus mobile advertising efforts. The Smaato Index helps both advertisers and app developers...
CHANTILLY, Va., June 27, 2012 /PRNewswire/ -- Explosive growth in call-based advertising, driven in part by mobile proliferation, will lead to major advances in call analytics and call quality, according to a new report by BIA/Kelsey titled, "Call-Based Ads: Eliminating the Unknown From Advertising." In the report, BIA/Kelsey analyzes the issue of call quality, which the firm anticipates will lead to category-level targeting for redirecting telephone leads to businesses....
LONDON, Ontario, June 26, 2012 /PRNewswire/ -- Adcquire's new revolutionary marketing platform is making waves throughout the marketing industry. The platform, which connects brands and consumers through an innovative mobile app, generates physical interactions with products and is a first-of-its-kind positive experience engine. (Logo: http://photos.prnewswire.com/prnh/20120614/FL24925LOGO ) This new approach to digital advertising bridges the gap between traditional marketing...
LONDON, June 26, 2012 /PRNewswire/ -- The GSMA today reported that more than 15,500* unique visitors from 81 countries attended the 2012 Mobile Asia Expo, held 20-22 June in Shanghai. The three-day conference and exhibition attracted executives from the industry's largest and most influential mobile operators, software companies, device makers, equipment providers and Internet companies, as well as government delegations, and, for the first time at a GSMA event, consumers. The...
BEIJING, June 25, 2012 /PRNewswire-Asia/ -- Since the advent of the new media, most marketers have fancied going digital with their campaigns. Investments in digital advertising are increasing in leaps and bounds, though still small compared to traditional TV advertising. Despite increasing at a faster pace, investment in digital media is challenged by key concerns regarding measurement. (Logo: http://www.prnasia.com/sa/2011/10/24/2011102409360788869.png )Old Legacy of...
LIVONIA, Mich., June 21, 2012 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, today announced it has enhanced its digital display network -- the Valassis Audience Network -- with the acquisition of Brand.net, an online display, video and mobile advertising platform. Combined with the Valassis Audience Network, the components of an expansive network of online and offline data, state-of-the-art ad serving and targeting...
Lawrence LeBlond for redOrbit.com Social networking giant Facebook may soon delve into location-based mobile advertising, but the company’s vice president of global marketing solutions stopped short of saying that it is in fact working on such a system, according to media reports. VP Carolyn Everson said in an interview with Bloomberg that the social network could one day allow advertisers to target mobile users based on their exact location. However, Bloomberg misinterpreted that...
CHANTILLY, Va., June 18, 2012 /PRNewswire/ -- The call-based advertising market, which includes all ads that use call-based lead tracking, is poised for explosive growth, according to a new report by BIA/Kelsey. Key growth drivers include the emergence of increasingly sophisticated call analytics and the unprecedented growth of mobile, which will unleash a dramatic increase in call-based advertising inventory. (Logo: http://photos.prnewswire.com/prnh/20110616/NE20926LOGO ) The...
SAN FRANCISCO, June 14, 2012 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a mobile advertising and publishing platform, today announced a partnership with Kabam (www.kabam.com), a leader in massively multi-player online and mobile games. Kabam's leading iOS hit, Kingdoms of Camelot, is now available on the Tapjoy network, where players can earn GEMS for free by engaging with Tapjoy advertisers and marketing actions. Kabam's Kingdoms of Camelot went live on iOS in early 2012 and...
OAKLAND, Calif., June 14, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, today announced a program that allows local media companies to sell Pandora inventory bundled with their own advertising products in an effort to help local advertisers utilize mobile advertising to reach on-the-go consumers. (Logo: http://photos.prnewswire.com/prnh/20110615/SF20192LOGO) The Pandora Local Reseller Program is an extension of the company's broader local sales...
