Quantcast
Last updated on April 17, 2014 at 12:39 EDT

Latest Mobile advertising Stories

2014-04-07 08:27:48

The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens NEW YORK, April 7, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently...

2014-04-03 08:38:44

DUBLIN, Apr. 03, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/rznp57/the_economics_of ) has announced the addition of the "The Economics of Mobile Ad Spend: Global Inventory, Media Billings and Business Operations" report to their offering. (Logo:http://photos.prnewswire.com/prnh/20130307/600769) Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in...

2014-04-02 12:28:28

CampaignGrid integrates its National Online Voter File® (NOVF) into Amobee's market-leading mobile advertising platform WASHINGTON, April 2, 2014 /PRNewswire/ -- CampaignGrid, the market leader in data-driven voter targeted digital advertising, announces the ability for its clients to target registered voters with video and display ads on mobile browsers and in apps on their smart phones and tablets. Political candidates and advocacy organizations are able to target based on voting...

2014-04-01 23:22:21

Daniel Rosen, Joule’s Global CEO will speak at The Open Mobile Summit (19-20th May, London). He will be interviewed in a Fireside Chat and shed light on the role of the marketer as the digital and physical worlds merge. (PRWEB) April 01, 2014 What will make the difference and give the edge? Is it possible to create customer experiences through new technologies such as iBeacons or NFC, or will we be witnessing a new revolution? Daniel will answer all of these questions and more. The Open...

2014-03-31 12:25:32

Pilot program designed to drive and measure consumer engagement in real time with street teams and taxi-top ads throughout Miami MIAMI, March 31, 2014 /PRNewswire/ -- AdMobilize, an out of home advertising and analytics platform, was selected by eMerge Americas to serve as a strategic advertising partner for the eMerge Americas Techweek in Miami, Florida, May 1-7, 2014. Through "smart" street teams and taxi-top ads, eMerge Americas Techweek and its sponsors will leverage the...

2014-03-31 08:25:08

JERSEY CITY, N.J., March 31, 2014 /PRNewswire/ -- Single Touch Systems, Inc. (OTCBB: SITO), a technology based mobile media solutions provider, announced today that through its channel partner, AT&T, it has signed RadioShack for its FollowMe((SM)) location based mobile advertising technology. RadioShack will use Single Touch's mobile ad tech to programmatically deliver targeted ads to consumers within close proximity to thirty of their newly renovated feature stores. The...

2014-03-26 23:03:31

Transparency Market Research Report Added "Mobile Advertising Market Research - Global Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018" to its database. Browse Full Report:- http://www.transparencymarketresearch.com/mobile-advertising-market.html Albany, New York USA (PRWEB) March 26, 2014 Mobile devices such as Smartphone’s & Tablets are seeing rapid adoption rate globally. With consumers carrying the mobile devices along for the majority of the time, it...

2014-03-26 08:25:15

Freemium & In-App Advertising Business Models Take Center Stage As The Mobile Economy Matures FRAMINGHAM, Mass. and SAN FRANCISCO, March 26, 2014 /PRNewswire/ -- IDC and App Annie today released a joint report entitled: Mobile App Advertising and Monetization Spotlight 2012-2017: The Economics of Free, which explores mobile app monetization models, monetization by country, and projections for mobile advertising through 2017. As the app market matures, app publishers continue to look for the...

2014-03-26 08:25:10

Partnership with Digital Advertising Leader Will Allow Foursquare To Expand Ad Products to Latin America MIAMI, March 26, 2014 /PRNewswire/ -- IMS Internet Media Services (IMS), the leading media and marketing company that partners with fast-moving businesses looking to scale across Latin America, has been selected by Foursquare as their exclusive advertising sales partner in the region, expanding the reach and scope of Foursquare's advertising tools to new markets in 2014....

2014-03-25 23:03:38

4INFO Introduces AdHaven® Bullseye™ MultiScreen — A Single Product to Integrate Ad Campaigns Across Smartphones, Tablets, PCs and Laptops and Measure Results San Mateo, California (PRWEB) March 25, 2014 4INFO — a mobile advertising technology company that makes mobile measureable — today announced immediate availability of AdHaven® Bullseye MultiScreen™, a new product that simplifies advertising targeting and delivery to consumers across screens – smartphones,...