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Latest Mobile advertising Stories

2014-10-07 12:27:10

Transaction to accelerate Fyber's global expansion, mobile advertising technology development and product innovation SAN FRANCISCO, Oct. 7, 2014 /PRNewswire/ -- Fyber, a leading advertising technology company and RNTS Media, a global digital media company, today announced they have reached a definitive agreement for RNTS Media to acquire Fyber in a cash-and-stock transaction. As a result of the agreement, Fyber will become a subsidiary of RNTS Media and will continue to operate as an...

2014-10-07 08:37:57

-- Poynt local search will be available to Kik's 150M users TORONTO, Oct. 7, 2014 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses announces that its Poynt local search app is now available to Kik users, allowing them to easily find and share local content. Kik is the smartphone messenger that lets you talk to anyone no matter where you meet, and has more than...

2014-10-06 08:26:41

WASHINGTON, Oct. 6, 2014 /PRNewswire-iReach/ -- Pinsight Media+ has engaged WMC Global and Media Thirst for in-app ad monitoring and risk analysis across its advertising platform. Pinsight connects ad networks and app developers to deliver premier in-app ad placement. Media Thirst's in-app ad monitoring services will support Pinsight's top-quality advertising experiences. Photo - http://photos.prnewswire.com/prnh/20141003/150265-INFO Media Thirst products recreate the in-app user...

2014-10-01 08:26:59

More than 3x increase in engagement, 'Guarantees' campaign objectives for brands NEW YORK and BANGALORE, India, October 1, 2014 /PRNewswire/ -- InMobi, the world's largest independent mobile advertising platform, engaging 872 million active uniques in over 200 countries, today launches InMobi Guaranteed Outcomes [http://www.inmobi.com/brand ] for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired...

2014-09-30 23:12:28

Report Extrapolates the Size and Growth Potential of Mobile Ad Spend and Indicates Popular Market Projections Have Been Underestimated New York, NY (PRWEB) September 30, 2014 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today released a report titled, How Big is the Mobile Marketing Opportunity, which explores the mobile ad market opportunity for both marketers and mobile ad/media sellers. Based on a study that combines...

2014-09-30 20:22:07

From magazine ads to Twitter feeds, the innovative mobile commerce solution changes how brands engage and sell NEW YORK, Sept. 30, 2014 /PRNewswire/ -- As the marketing and communication world gathers at Advertising Week New York to discuss the future of the industry, the transition from traditional to digital continues to dominate the agenda. Digital spending now accounts for over 25 per cent of the $545.40 billion spent worldwide this year(1), but sales conversion rates across all mediums...

2014-09-30 16:32:03

LOS ANGELES, Sept. 30, 2014 /PRNewswire/ -- Mobile Media Summit hosted the second annual Mobile Mafia Awards on September 29th in New York City during Advertising Week. Mobile Media Summit, the largest mobile media and advertising conference in North America, is the only event of its kind putting brands and agencies at the forefront of the mobile conversation. To recognize the multitude of amazing efforts in mobile today, the Mobile Mafia Awards are given to those companies or individuals...

facebook atlas advertising
2014-09-30 04:22:55

John Hopton for redOrbit.com - Your Universe Online Facebook is set to take advantage of the uniquely large amount of data it has on its users by applying it to advertising across the web, effectively helping partners follow people around the Internet and push direct marketing at them wherever they go. The company’s advertising technology allows targeted marketing across devices, and will help mount a more direct challenge to Google. Facebook bought the marketing tool Atlas from...

2014-09-29 08:28:17

New Brand Addresses Growing Demand for Integrated Mobile Location Based and Messaging Platforms; Easily Deployed by Brands to Increase Foot Traffic and Drive ROI JERSEY CITY, N.J., Sept. 29, 2014 /PRNewswire/ -- Single Touch Systems, Inc. (OTC BB: SITO), a leading mobile media solutions provider today unveiled its new name and brand - SITO Mobile. The rebranding follows a period of expansion for the company throughout the U.S. and Canada. The new corporate identity reinforces SITO's emphasis...

2014-09-24 23:09:07

Acquisition Strengthens the Science Portfolio of Digital and Mobile Marketing Assets. Science to combine its Chirp Ads mobile advertising unit with PlayHaven to create a broad reach mobile advertising platform Santa Monica, CA (PRWEB) September 24, 2014 Science Inc., the disruptive media, marketing and brand building company, announced today it has acquired PlayHaven (http://www.playhavenads.com), a leading mobile ad network for app developers to enhance user acquisition and monetization...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.