Latest Mobile advertising Stories
DUBLIN, May 8, 2013 /PRNewswire/ -- World Assurance Group, Inc. (www.worldassurancegroup.com), (Pinksheets: WDAS) today announces that its wholly owned subsidiary, CellAd, Inc. recently beta-launched its mobile advertising management platform and its first smartphone app 'AdKash' in conjunction with World Global Networks (WGN) prior to a formal launch in July. CellAd is a revolutionary new way for both brand advertisers and local merchants alike to reach potential customers...
Popularity of Geo-Precise Mobile Targeting More Than Doubled in Q1 2013 Compared to Q1 2012 NEW YORK, May 7, 2013 /PRNewswire/ -- xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released its latest quarterly report, Mobile-Location Insights Q1 2013, focused on mobile advertising trends in Q1 of this year. According to the report, which is derived from xAd's network and campaign data from January 1 through March 31 of 2013,...
‘Movilizando Latinoamérica’ to show brands and advertisers from Argentina, Chile, Uruguay, Paraguay and Peru how to leverage the power of mobile advertising to reach mobile consumers, build customer loyalty & generate increased sales. Buenos Aires (PRWEB) May 02, 2013 StartMeApp (http://www.StartMeApp.com), the global mobile ad network and Latin America’s leader in mobile advertising, today announced that the second in its five-city series of ‘Movilizando...
Growth Signals Need for Local Businesses to Re-Evaluate Mobile Advertising Strategies TROY, Mich., May 2, 2013 /PRNewswire/ -- A report released today by the Local Search Association and prepared by comScore, Inc. finds that local search via non-PC devices continues its significant pace of growth, driven by the rapid adoption of smartphones, tablets, and other mobile devices. The continuing shift of mobile usage signals an opportunity for local businesses to evaluate where they...
Massive growth seen across all markets, with US leading the way SINGAPORE, May 1, 2013 /PRNewswire/ -- InMobi, the leading innovator in mobile advertising and the largest independent mobile advertising network, today announced that the mobile ad network continues its rapid growth; reaching 691 million unique users on mobile devices in 165 countries--covering more than 40% of smartphone users globally. While the network reaches over a billion users through billions of daily ad...
LOS ANGELES, May 1, 2013 /PRNewswire/ -- Two of today's most talked about brand advertising categories are mobile and online video. Until now, however, brands have struggled with accurately and definitively measuring the return they are getting on their video and mobile ad spending, and deciding how to best allocate their limited marketing and advertising dollars. MarketShare, the leader in predictive analytics for marketers, has just completed one of the first in-depth analyses...
Two-thirds of smartphone owners are using social networks on their mobile devices, and mobile social advertising is beginning to win over marketers. BOSTON, April 30, 2013 /PRNewswire/ -- While mobile advertising is still in its infancy on social networks, marketers are closely monitoring this emerging channel. "Mobile Social Advertising Fights To Win Over CMOs," a new report from Yankee Group, sheds light on why mobile social advertising is back on chief marketing officers' (CMOs')...
Fiksu Indexes Now Based on Analysis of 100 Billion App User Actions Across 1 Billion Downloads BOSTON, April 30, 2013 /PRNewswire/ -- Despite a 12 percent year-over-year increase in daily download volumes, mobile app marketing costs remained steady in March, according to new data released today by Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform. Today, Fiksu also announced its platform has recorded its one hundred billionth app user...
Successfully piloted in India in partnership with one of India's top telecom operators, Eureka plans to expand to 2 more markets by 2014 SAN FRANCISCO, April 29, 2013 /PRNewswire/ -- Eureka Mobile Advertising, a start-up, founded by technology veterans, Rahul Jayawant and Yogesh Sholapurkar, has launched the world's first mobile phone utility that monetizes the idle screen to deliver exciting and relevant content to target subscribers. Eureka is currently available on the...
VIENNA, Austria, April 23, 2013 /PRNewswire/ -- - Austrian start-up rewrites the rulebook for smartphone advertising with "billboard ads on mobiles" - In a first for the industry, consumers actively decide to view advertisements - and get paid in the process - Launch in Austria in May 2013, other European countries to follow later in the year; launch in USA scheduled for start of 2014 Vienna start-up abalo...
