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Latest Mobile advertising Stories

2014-08-14 12:25:34

Results suggest marketers have distinct mobile options to impact decisions at the physical place of purchase--and recall rates of mobile video ads indicate opportunities for branding and awareness BURLINGTON, Mass., Aug. 14, 2014 /PRNewswire/ -- WHAT Fifty-one percent of the US population uses a smartphone and 46% uses a tablet at least once per month, according to eMarketer's 2014 estimates-both up from 2013.1 Given the increase in consumers' use of mobile...

2014-08-14 08:27:16

NEW YORK CITY and MADRID, August 14, 2014 /PRNewswire/ -- ELLE Magazine Spain campaign powered by 360 Brand Experience interactive image recognition technology results in four times higher engagement TAPTAP Networks (http://www.taptapnetworks.com/en), a leading independent mobile advertising network, today introduced the 360 Brand Experience [http://www.taptapnetworks.com/en/blog/second-screen-bridge-connects-paper-and-mobile ], a mobile interactive...

2014-08-13 12:26:55

Adds Mobile Display Advertising, Cross-Device Tracking and Advanced Targeting to Cloud-based Digital Marketing Suite NEW YORK, Aug. 13, 2014 /PRNewswire/ -- IgnitionOne, a global leader in cloud-based digital marketing technology, today announced that it has completed the acquisition of Human Demand, a leading mobile marketing technology company providing mobile advertising, audience and tracking solutions to marketers. With this acquisition, New York City-headquartered IgnitionOne continues...

2014-08-11 08:34:38

-- New Patent Granted in Korea for Price Formation in Location-Based Advertising Networks. TORONTO, Aug. 11, 2014 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics" or the "Company") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses is pleased to announce that it has bolstered its Patent Portfolio with the recent grant of a new patent in Korea for a "Price Formation in Location-Based Advertising Networks"....

2014-08-11 08:25:50

NEW YORK, Aug. 11, 2014 /PRNewswire/ -- As consumers spend an increasing amount of time on their mobile devices, advertisers are also making the transition towards mobile as well. After less than a decade of existence, smartphones and tablets this year are expected to draw more money from advertisers than older forms of media such as newspapers and radio. However, television and internet ad revenue are both still expected to exceed mobile, newspapers, and radio ad spending. According...

2014-08-07 16:25:59

ReportsnReports.com offers "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" global research report in its store. DALLAS, Aug. 7, 2014 /PRNewswire-iReach/ -- Global digital advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC),...

2014-08-06 08:42:44

DALLAS, August 6, 2014 /PRNewswire/ -- The report "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" by MarketsandMarkets, defines and segments the Online Advertising Market into various segments and provides an in-depth analysis and forecasting of revenues. This research report helps to identify the factors driving this market,...

2014-08-04 23:04:21

Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for location-based advertising, enabling partners, advertisers and agencies to buy location-targeted mobile advertising campaigns via a programmatic direct interface. New York, New York (PRWEB) August 04, 2014 Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for...

2014-08-04 16:23:56

Mobile Advertising Revenue to Grow the Fastest BOSTON, Aug. 4, 2014 /PRNewswire/ -- Strategy Analytics' forecast, Global Mobile Media Forecast: 2001-2018, predicts spending on consumer mobile media services consumed via the handset (which excludes tablet spend) including handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts - will rise from just above $236 Billion in 2013 to approach $380 Billion by 2018. Mobile...

2014-07-31 08:43:39

Specialist Group to Develop Industry Guidelines and Standards NEW YORK, July 31, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the...


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  • The ragged surface of a lava-flow.
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