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Latest Mobile advertising Stories

2014-09-23 23:08:17

FunMobility 5 Offers Advertisers, Agencies, and Shopper Marketers a New and Improved Way of Engaging Consumers on Mobile Devices Pleasanton, CA (PRWEB) September 23, 2014 FunMobility, a leading innovator in mobile advertising software and services, today unveiled its “FunMobility 5” Platform, offering unique new ad units designed to provide an optimal consumer experience at any possible point of discovery. 3- Screen + In-Store Engagement: FunMobility 5’s new ad units have been...

2014-09-23 23:05:51

Cunningham to Strengthen mobileCore, the ironSource Mobile Offering Tel Aviv, Israel (PRWEB) September 23, 2014 ironSource, the world’s leading digital delivery platform, today announced the hire of Chris Cunningham, former CEO and co-founder of mobile advertising company appssavvy. Cunningham will be Head of US Mobile, playing a key role in growing ironSource’s mobile offering, mobileCore, in the US. During the past year, ironSource has placed a strategic emphasis on growing its...

2014-09-23 23:05:30

Well Known Internet Equity Analyst Brings His Deep Industry Insights to Verve New York, NY (PRWEB) September 23, 2014 Verve, the leader in location-based mobile advertising, announced today the appointment of Jordan Rohan to Verve’s board of directors. Rohan is based in New York and his position is effective immediately. Rohan is well known for his work as a leading equity analyst focused on Internet business models, specifically in the digital advertising and e-commerce space, and is...

2014-09-23 23:03:50

GIA announces the release of a comprehensive global report on Online Advertising markets. Global market for Online Advertising is projected to reach US$265 billion by 2020, driven by increasing penetration of next generation high-speed broadband internet and spiraling sales of smartphones and tablets. San Jose, California (PRWEB) September 23, 2014 Follow us on LinkedIn – Marketing and promotional activities have a critical role to play in enabling organizations to distinguish...

2014-09-22 04:21:15

BIA/Kelsey's newly released U.S. Local Media Forecast 2015 indicates online/digital will account for more than one-quarter of total local media revenues next year. CHANTILLY, Va., Sept 22, 2014 /PRNewswire-iReach/ -- In its new U.S. Local Media Forecast 2015, BIA/Kelsey forecasts total local media revenues to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6 percent. BIA/Kelsey is presenting highlights from the forecast today at its LEADING IN...

2014-09-18 23:13:55

Offers Brands 100% SOV Sponsorship Opportunities Los Angeles, CA (PRWEB) September 18, 2014 Briabe Mobile, an award-winning multicultural mobile marketing solutions company in the greater Los Angeles area, today announced the launch of ‘Latina Glam” a mobile-social platform targeting Latina women, designed to connect brands and influencers with consumers in the digital space. ‘Latina Glam,’ built upon Briabe’s proprietary Catalyst platform, is a mobile-social hub for bicultural...

2014-09-18 23:04:01

Global digital & alternative media revs grew 12% to $252B in 2013, pushing the global media economy over $1 trillion for the first time, according to new research from PQ Media. Key growth drivers have been the red-hot mobile juggernaut, online videogames, social videos, digital place-based networks, and word-of-mouth marketing. Stamford, CT (PRWEB) September 18, 2014 Digital & alternative (D&A) media revenues increased 11.9% to $252.12 billion in 2013, pushing the global...

2014-09-16 20:25:14

LONDON, Sept. 16, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display. The report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and...

2014-09-16 12:28:23

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Dobleas' parent entity FreakOut, Inc., the leader in digital advertising and data management, is pleased to announce the latest version of its proprietary DMP(*1), MOTHER. The mobile marketing channel generates great synergy when combined with the off-line channel, however measuring its effectiveness quantitatively has been historically challenging. As a leader in the industry, FreakOut, Inc. has been able to uncover new ways of eliminating...

2014-09-13 16:20:17

DALLAS, September 13, 2014 /PRNewswire/ -- The Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018) research report, now available with ReportsnReports.com, forecasts the industry to grow from $15.13 billion in 2013 to $76.57 billion in 2018, at a Compound Annual Growth Rate (CAGR)...


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