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Latest Mobile advertising Stories

2014-08-04 16:23:56

Mobile Advertising Revenue to Grow the Fastest BOSTON, Aug. 4, 2014 /PRNewswire/ -- Strategy Analytics' forecast, Global Mobile Media Forecast: 2001-2018, predicts spending on consumer mobile media services consumed via the handset (which excludes tablet spend) including handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts - will rise from just above $236 Billion in 2013 to approach $380 Billion by 2018. Mobile...

2014-07-31 08:43:39

Specialist Group to Develop Industry Guidelines and Standards NEW YORK, July 31, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the...

2014-07-30 08:30:50

Customer Call Volume Scales More than 300 Percent as Invoca Helps Marketers Meet the Growing Demands of Mobile Consumers SANTA BARBARA, Calif., July 30, 2014 /PRNewswire/ -- Invoca, the leading provider of cloud-based inbound call marketing automation, today announced it has converted $2.5 billion in sales for its customers since the company was founded and $1.7 billion in just the last 12 months. The increasing demands of the mobile consumer combined with Invoca's ongoing product innovation...

2014-07-29 08:30:12

LOS ANGELES, July 29, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., had nearly $400 million in mobile search revenue in 2013, making it the number three company in the U.S. mobile advertising industry - trailing only Google and Twitter - according to analyst firm IDC (International Data Corporation).([1]) Overall, YP digital revenue reached nearly $1 billion in 2013. According to comScore Media Metrix (Multi-Platform) reporting, YP is now ranked among the top 30...

2014-07-28 23:07:19

Friday, after Facebook posted their 2nd quarter earnings, WebiMax founder and CEO Ken Wisnefski released the following statement on how Facebook's mobile dominance has driven advertisers to invest in their platform and positioned them for future growth, possibly surpassing Google. Mt. Laurel, NJ (PRWEB) July 28, 2014 When Facebook held its initial public offering, investors were skeptical of its valuation and ability to monetize their platform, but Facebook has been making a...

2014-07-24 23:06:37

Web entrepreneur Ken Wisnefski commented today on the rise of mobile digital advertising and its importance to the future of business. Mt. Laurel, NJ (PRWEB) July 24, 2014 Ken Wisnefski, CEO of online marketing firm WebiMax, released the following statement regarding a recent survey by eMarketer, an online researcher, that shows a greater share of advertising-dollars are expected to be spent on mobile technologies like smartphones and tablets than either print or radio advertising in...

2014-07-24 23:01:38

New Patent-Pending Cross-Device Ad Targeting Platform Is Unveiled San Francisco, CA (PRWEB) July 24, 2014 SilverPush has announced the launch of a unique cross-device ad targeting platform. The company’s groundbreaking system uses ultrasonic inaudible sounds to enable major consumer brands to track users across multiple devices--smartphones, tablets, desktop computers and even TVs. SilverPush says that its platform is a significant advance over the technology used by its competitors...

2014-07-24 12:33:10

Accretive Acquisition to Accelerate Revenue Growth JERSEY CITY, N.J., July 24, 2014 /PRNewswire/ -- Single Touch Systems, Inc. (OTC BB: SITO), a technology-based mobile media solutions provider servicing advertisers, retailers and brands, today announced it has acquired technology partner, DoubleVision Networks, a privately held mobile audience buying and targeting platform. DoubleVision Networks provides the real time bidding software that dynamically assesses the open mobile...

2014-07-22 04:21:02

Broadcasters can now offer mobile targeting to their advertisers HAILEY, Idaho, July 22, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, just announced the availability of a new location-based advertising solution that will enable targeting to consumers based on their exact location. The Marketron solution aggregates impressions from its mobile platform to target consumers based on their location. This delivers...

2014-07-21 08:29:51

YP Teams Up With DataXu to Launch New Offering NEW YORK and BOSTON, July 21, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million "doers" using search history to identify and connect brands with a qualified audience across the web. YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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