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Latest Mobile advertising Stories

2014-07-17 04:21:41

Gravity4 redefines online and mobile advertising by bringing Automation, Simplicity, and Design into one integrated platform as part of the One-Click Revolution. A single programmatic advertising platform that combines big data, high-frequency bidding and a proprietary App Center that puts the Chief Marketing Officer in the power base. SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Software has always been used to mostly store customer data but seldom to generate customers until now....

2014-07-16 16:23:15

BEIJING, July 16, 2014 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that Ms. Ling Jin has been promoted to Chief Marketing Officer ("CMO") of the Company, effective immediately. The Company also announced the recruitment of Mr. Jiarui Richard Tong as Chief Technology Officer ("CTO") of the Company, effective July 21, 2014....

2014-07-15 12:25:52

Study demystifies effectiveness of smartphone ads; offers marketers tips NEW YORK, July 15, 2014 /PRNewswire/ -- Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads -- those tiny banner ads that pop up in your smartphone's web browser -- actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can have a big effect on consumers...

2014-07-11 23:01:01

Event brings together 150 user acquisition and growth professionals during opening night of the 2014 Casual Connect USA conference. SAN FRANCISCO, CA (PRWEB) July 11, 2014 The Mobile UA & Growth Fellowship (MUAGF), the industry's largest network of mobile UA and growth leaders, announced today that its next meeting will take place after opening day of the Casual Connect conference in San Francisco. The invite-only event brings together 150 of the leading user acquisition and...

2014-07-10 12:25:18

Learn Why Top Marketers are Going Mobile First LOS ANGELES, July 10, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe is headed to Chicago for its third-annual event on Tuesday, July 29(th) at the Mid-America Club. The industry gathering will host more than 700 media, digital, agency, brand and mobile executives who are moving the industry forward and driving mobile innovation across the United States and around the...

United States Leads The Way In Total Ad Spending Per Capita
2014-07-10 06:29:25

Peter Suciu for redOrbit.com - Your Universe Online If it seems like it is impossible to escape ads, especially online and on mobile devices, there could be a reason. Advertisers spend a lot of money to reach eyeballs, and the United States leads the way in ad spending per capita globally. According to new data from research firm eMarketer, digital ad spending will reach $140 billion in 2014, and mobile ads will account for $33 billion – or roughly 24 percent. Mobile led the growth in...

2014-07-03 23:05:52

Mobile app developers can now access the same native ads technology successfully used by some of the most downloaded apps to create a better advertising experience and drive significantly higher revenues. San Francisco, CA., and London, UK (PRWEB) July 03, 2014 Avocarrot, the mobile native ads specialist, today announced the public launch of native in-stream ads technology which is specifically targeted towards development studios working on Android apps. Until now, app developers only...

2014-06-30 12:29:47

Companies Collaborating to Develop Custom Measurement Solution for Tracking Mobile App Installs PALO ALTO, Calif., June 30, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App Promotion program. Working in collaboration with Twitter, Criteo is developing a custom measurement solution for...

2014-06-27 08:27:25

SYDNEY, June 27, 2014 /PRNewswire/ -- MOKO Social Media Limited (ASX:MKB) will commence trading on the NASDAQ Stock Market today from 10am EDT (New York time), following its recent successful million capital raising. US investors have secured 1.1 million ADS Nasdaq shares at an issue price of US$7.50 per American Depositary Share. Each ADS entitles investors to 40 ordinary fully paid MOKO shares. The IPO was received with strong support from institutional and high net worth...

2014-06-26 20:21:36

SANTA CLARA, Calif., June 26, 2014 /PRNewswire/ -- InfoObjects of Santa Clara, California, announced a major performance milestone for location-based advertising (LBA) technology. In a recent customer engagement campaign conducted for Hipcricket, a mobile marketing and advertising technology company located in Bellevue, Washington, over 100 million geofence assessments were processed in a daylong campaign conducted across two U.S. time zones. The campaign involved 300 geofences and...


Word of the Day
monteith
  • A large punch-bowl of the eighteenth century, usually of silver and with a movable rim, and decorated with flutings and a scalloped edge. It was also used for cooling and carrying wine-glasses.
  • A kind of cotton handkerchief having white spots on a colored ground, the spots being produced by a chemical which discharges the color.
This word is possibly named after Monteith (Monteigh), 'an eccentric 17th-century Scotsman who wore a cloak scalloped at the hem.'
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