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Latest Mobile advertising Stories

2014-06-03 23:09:04

New Data Shows Strong Offline Purchase Rates and Cannibalization of PC Use New York and Toronto (PRWEB) June 03, 2014 Mobile is now dominating the consumer purchase decision process, yet nearly two-thirds of mobile-driven purchases happen offline, according to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, a leading global location ad platform, and Telmetrics, the leading call measurement technology provider. xAd/Telmetrics 2014 Mobile Path-to-Purchase...

2014-06-03 04:22:01

New Resource Increases Data Available to Media Companies Making Transition to Digital Marketing and Advertising HAILEY, Idaho, June 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today the availability of the Marketron Mobile and Interactive Idea Vaults, two new resource databases of client case studies, best practices and metrics for media companies. The availability of this content is accessible to users of...

2014-05-30 16:23:35

18th Annual Award Event Celebrates New England Region's Creative Digital Ecosystem BOSTON, May 30, 2014 /PRNewswire/ -- Swirl Networks, Inc. (www.swirl.com), today announced that its beacon-powered in-store mobile marketing platform has been selected as the winner of the Most Innovative Ad Technology category for the 2014 MITX Awards. http://photos.prnewswire.com/prnthumb/20140530/92824 The MITX award show is unique in that it recognizes the New England region's entire...

2014-05-28 23:09:59

White Label Platform Brings At-Scale Location-Based Mobile Advertising to SMBs New York, NY (PRWEB) May 28, 2014 Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting...

2014-05-27 23:09:42

ResearchMoz.us includes new market research report "Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190 - Q1 2014 Research in Focus Smartphones: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports. Browse Full Report with TOC at: http://www.researchmoz.us/smartphone-sales-to-reach-19bn-in-2018-as-asp-drops-below-190-q1-2014-research-in-focus-smartphones-report.html. Albany, NY (PRWEB) May 27, 2014 Smartphone Sales...

2014-05-26 23:03:28

Bidstalk has partnered with major ad exchanges in the mobile industry and now bidding on 10 billion+ impressions per day. Singapore (PRWEB) May 26, 2014 Bidstalk, founded in Jan’14, launched its Mobile advertising platform in MWC earlier this year. It has now partnered with major ad exchanges in the mobile industry like Smaato, OpenX, Nexage and Inner-active, other regional ad-exchanges and publishers, empowering Bidstalk to bid on 10 billion+ impressions per day now. This is a...

2014-05-22 12:27:29

Walmart subsidiary ASDA and Phones 4U among the first to use first to market scrolling text adverts to react to the market in real-time NEW YORK, May 22, 2014 /PRNewswire/ -- Zapp360, the mobile advertising innovator, has unveiled the world's first real-time mobile advertising platform, enabling advertisers to issue targeted display advertising messages based on a mobile phone user's location, interests and in reaction to current events. This has created a new paradigm to increase...

2014-05-20 23:10:50

Study Reveals Those Impacting our Mobile Knowledge and Actions Santa Barbara, CA (PRWEB) May 20, 2014 Impact Radius, a marketing attribution and analytics platform for digital brands and agencies, today released a list of the top 30 mobile advertising influencers with the greatest online impact. The study identifies who is influencing developments in mobile, how we learn about it and what we know. The making of a top 30 list in the mobile advertising marketplace was inspired by the...

2014-05-19 12:26:50

Combination Strengthens PubMatic's Mobile Offering And Increases Premium Publisher Base REDWOOD CITY, Calif., May 19, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced that it has acquired Mocean Mobile (formerly Mojiva), a leading enterprise-grade mobile ad server for publishers, for an undisclosed amount. The combination broadens PubMatic's existing mobile offering, specifically by supplementing PubMatic's mobile...

2014-05-16 08:24:51

Partnership provides buyers access to mobile-only Private Marketplace to target using mobile-specific device, location data REDWOOD CITY, Calif., May 16, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, and xAd, the industry's leading global location ad platform, today announced the launch of what may be the largest global location-enabled mobile marketplace available today. This partnership will create a location verified...


Word of the Day
sough
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'
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