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Latest Mobile advertising Stories

2014-08-06 08:42:44

DALLAS, August 6, 2014 /PRNewswire/ -- The report "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" by MarketsandMarkets, defines and segments the Online Advertising Market into various segments and provides an in-depth analysis and forecasting of revenues. This research report helps to identify the factors driving this market,...

2014-08-04 23:04:21

Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for location-based advertising, enabling partners, advertisers and agencies to buy location-targeted mobile advertising campaigns via a programmatic direct interface. New York, New York (PRWEB) August 04, 2014 Verve Mobile, the leader in location-based mobile advertising, today announced “Verve Direct,” the first programmatic direct platform for...

2014-08-04 16:23:56

Mobile Advertising Revenue to Grow the Fastest BOSTON, Aug. 4, 2014 /PRNewswire/ -- Strategy Analytics' forecast, Global Mobile Media Forecast: 2001-2018, predicts spending on consumer mobile media services consumed via the handset (which excludes tablet spend) including handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts - will rise from just above $236 Billion in 2013 to approach $380 Billion by 2018. Mobile...

2014-07-31 08:43:39

Specialist Group to Develop Industry Guidelines and Standards NEW YORK, July 31, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the...

2014-07-30 08:30:50

Customer Call Volume Scales More than 300 Percent as Invoca Helps Marketers Meet the Growing Demands of Mobile Consumers SANTA BARBARA, Calif., July 30, 2014 /PRNewswire/ -- Invoca, the leading provider of cloud-based inbound call marketing automation, today announced it has converted $2.5 billion in sales for its customers since the company was founded and $1.7 billion in just the last 12 months. The increasing demands of the mobile consumer combined with Invoca's ongoing product innovation...

2014-07-29 08:30:12

LOS ANGELES, July 29, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., had nearly $400 million in mobile search revenue in 2013, making it the number three company in the U.S. mobile advertising industry - trailing only Google and Twitter - according to analyst firm IDC (International Data Corporation).([1]) Overall, YP digital revenue reached nearly $1 billion in 2013. According to comScore Media Metrix (Multi-Platform) reporting, YP is now ranked among the top 30...

2014-07-28 23:07:19

Friday, after Facebook posted their 2nd quarter earnings, WebiMax founder and CEO Ken Wisnefski released the following statement on how Facebook's mobile dominance has driven advertisers to invest in their platform and positioned them for future growth, possibly surpassing Google. Mt. Laurel, NJ (PRWEB) July 28, 2014 When Facebook held its initial public offering, investors were skeptical of its valuation and ability to monetize their platform, but Facebook has been making a...

2014-07-24 23:06:37

Web entrepreneur Ken Wisnefski commented today on the rise of mobile digital advertising and its importance to the future of business. Mt. Laurel, NJ (PRWEB) July 24, 2014 Ken Wisnefski, CEO of online marketing firm WebiMax, released the following statement regarding a recent survey by eMarketer, an online researcher, that shows a greater share of advertising-dollars are expected to be spent on mobile technologies like smartphones and tablets than either print or radio advertising in...

2014-07-24 23:01:38

New Patent-Pending Cross-Device Ad Targeting Platform Is Unveiled San Francisco, CA (PRWEB) July 24, 2014 SilverPush has announced the launch of a unique cross-device ad targeting platform. The company’s groundbreaking system uses ultrasonic inaudible sounds to enable major consumer brands to track users across multiple devices--smartphones, tablets, desktop computers and even TVs. SilverPush says that its platform is a significant advance over the technology used by its competitors...

2014-07-24 12:33:10

Accretive Acquisition to Accelerate Revenue Growth JERSEY CITY, N.J., July 24, 2014 /PRNewswire/ -- Single Touch Systems, Inc. (OTC BB: SITO), a technology-based mobile media solutions provider servicing advertisers, retailers and brands, today announced it has acquired technology partner, DoubleVision Networks, a privately held mobile audience buying and targeting platform. DoubleVision Networks provides the real time bidding software that dynamically assesses the open mobile...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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