Latest Mobile advertising Stories
TruView Enables Precise Measurement of Mobile Ad Campaign Sales Results Using Credit/Debit Transaction Data to Determine Sales Lift San Mateo, Calif.
Includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a reengineered programmatic ads solution. Santa
Media Scanner's proprietary ad tag scanning technology provides 100% compliance with consumer protection laws by protecting online and mobile publishers ad networks, exchanges, DSPs, SSPs and ad agencies
Desktops Lose Ground; Connected TVs and Gaming Platforms are Up-and-Coming Shopping Platforms BOSTON, Nov.
-Company rolls out first mobile app for publishers to monitor in-app ad quality in real-time- NEW YORK, Nov.
SAN FRANCISCO, Nov.
Bidstalk, a pioneer in the RTB ecosystem, is launching its cutting-edge mobile video platform at ad:tech NYC 2014, in collaboration with premium supply partners like Mopub and Inneractive.
Verizon Wireless has been subtly inserting an unblockable “perma-cookie” that follows its customers’ online movements and then transmits that information to advertisers.
LifeStreet Media Completes Fiscal Year 2014 Achieving Seventh Consecutive Year of Profitability; LifeStreet Co-Founder Paul Kennedy Takes Helm as President SAN CARLOS, Calif.
- totally perplexed and mixed up.