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Latest Mobile advertising Stories

2014-06-18 23:11:53

Collaboration of Bidstalk with Avocarrot, the native advertising virtuoso, will drive innovation and impact for native ads in the mobile advertising industry. Singapore/United Kingdom (PRWEB) June 18, 2014 Native Ad advertising is the means of coalescing content and design of a given product and service so as to appear less invasive and more engaging method of communication for brand building. This style of advertorial ad format is more informative and is able to captivate consumers for a...

2014-06-17 23:05:40

Ibotta, Inc., the leading U.S. retail shopping app that gives users cash back when they shop and already one of the most frequently used mobile apps in the United States, received $20 million in Series B funding led by Jim Clark, to help aggressively scale its industry-shaping mobile loyalty platform. Known for its unique brand engagement model, Ibotta’s new funding will allow it to build on its industry leading position as a mobile loyalty and brand building platform in the grocery and...

2014-06-16 23:01:20

Keynote Sessions by Visionary Industry Leaders Including Twitter’s Kevin Weil, Google’s Jonathan Alferness and Future of Privacy Forum’s Jules Polonetsky Seattle, WA (PRWEB) June 16, 2014 HasOffers (http://www.hasoffers.com), the leader in attribution analytics and creator of MobileAppTracking (http://www.mobileapptracking.com), today announced registration is now open for the 2nd annual Postback 2014 conference--which will take place July 17-18 in Seattle--register now at...

2014-06-13 08:22:49

SINGAPORE, June 13, 2014 /PRNewswire/ -- New and improved MoFutbol offers easy navigation, a cleaner user-interface, better content display with enhanced features. Follow the World Cup anywhere, anytime at mofutbol.com [http://mofutbol.com/_ ] In a major technical breakthrough, the most popular multimedia football mobile magazine, MoFutbol, has brought a fresh, sleek and app-like user interface to the mobile browser, easy 'touch and swipe' navigation, and highly dynamic...

2014-06-12 23:04:53

CloudPrime Co-Founder Mari Tangredi Set to Further Ignite Mobile Advertising Tech Company’s Notable Growth San Mateo, California (PRWEB) June 12, 2014 Tech veteran Mari Tangredi has joined 4INFO – the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers – as senior vice president of strategic alliances and corporate development. In her new role, she will create new revenue-generating partnerships and lead potential...

2014-06-12 08:26:19

AppsFlyer Mobile Attribution Analytics Platform Hits 2 Billion SDK Installs and $500M Mobile Ad Spend Annual Run Rate NEW YORK, June 12, 2014 /PRNewswire/ -- According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise ( http://www.iab.net/media/file/IABMarketerPerceptionsofMobileAdvertising2013.pdf, slide 19). In order...

2014-06-11 23:06:15

Innovative Ad Units allow virtually anyone to create fun and engaging mobile experiences. Pleasanton, CA (PRWEB) June 11, 2014 FunMobility, a leader in mobile engagement software and services, announced today a game changer for digital marketers: FunMobility Mobile Engagement Ad Units. These new ads offer an all-in-one solution for creating, targeting, launching, and measuring rich media mobile advertising. FunMobility has taken a complex process—one that has traditionally required...

2014-06-11 08:36:49

BEIJING, June 11, 2014 /PRNewswire/ -- Cheetah Mobile Inc. (NYSE: CMCM) ("Cheetah" or the "Company"), a leading mobile internet company that provides mission critical applications to help make the internet and mobile experience speedier, simpler, and safer for users worldwide, announced today that it has reached a definitive agreement to fully acquire HongKong Zoom Interactive Network Marketing Technology Limited ("HongKong Zoom Interactive") for a total consideration payable of up to...

2014-06-09 16:24:14

Top Agencies, Brands Discuss How Mobile is Reshaping Marketing and Media Across Europe LOS ANGELES, June 9, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe is headed to London for its first event on Tuesday, July 1(st). The mobile media and advertising industry gathering, taking place at the Rosewood Hotel, will bring together the most powerful media, digital, agency, brand and mobile executives who are moving the...

2014-06-04 12:27:23

New insight report explores value of phone calls to small businesses in the smartphone era. CHANTILLY, Va., June 4, 2014 /PRNewswire-iReach/ -- Mobile search will generate 73 billion calls to businesses in 2018, up from 30 billion in 2013, according to BIA/Kelsey's latest mobile local media forecast. This tremendous increase in commercially oriented call volume to businesses and the resulting opportunities for local media companies are the primary focus of a new BIA/Kelsey insight report,...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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