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Last updated on April 17, 2014 at 9:48 EDT

Latest Mobile advertising Stories

2014-02-04 12:24:40

Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the launch of the Mocean Mobile Marketplace, a premium mobile ad marketplace powered by the Yahoo Ad Exchange. Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell...

2014-02-03 23:25:59

ResearchMoz.us include new market research report "Mobile Commerce 2014" to its huge collection of research reports. Browse full report with TOC at: http://www.researchmoz.us/mobile-commerce-2014-report.html. Albany,New York (PRWEB) February 03, 2014 Researchmoz presents this most up-to-date research on "Mobile Commerce 2014". The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring...

2014-02-02 23:00:48

Smartphones Market research report analyzes the market by Mobile Handset, Smartphone handset, Smartphone Device type & Input Method as touch-screen, keyboard, and keypad. (http://www.marketsandmarkets.com/Market-Reports/smartphone-market-219.html) (PRWEB) February 02, 2014 According to the new market research report, "World Mobile phone & Smart-phone Market (2010 – 2015)", the total global mobile handset market is expected to reach $341.4 billion by 2015. Smartphones...

2014-01-30 23:22:31

Digital video advertising sector is poised to return $4.4 billion in total net revenue (excluding AOL/Adap.tv and Google’s properties) by year-end 2016 says this Video Ad Tech Systems market at ReportsnReports.com. Dallas, Texas (PRWEB) January 30, 2014 Video ad networks, trafficking platforms and programmatic systems processed $7.2 billion in 2013 multi-screen media spend, an annual increase of 43.6%, as quantified in an inventory, monetization and operations revenue report. The...

2014-01-30 12:26:50

DUBLIN, January 30, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/72mqs2/the_economics_of) has announced the addition of the "The Economics of Mobile Ad Spend: Global Inventory, Media Billings and Business Operations" [http://www.researchandmarkets.com/research/72mqs2/the_economics_of ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) Mobile advertising networks, exchanges, programmatic...

2014-01-29 08:26:22

Adds to leadership ranks to accommodate rapid growth and demand for mobile monetization solutions SAN FRANCISCO, Jan. 29, 2014 /PRNewswire/ -- SupersonicAds-- one of the world's leading web and mobile app monetization platforms--today announced an expansion of its North American leadership team with the creation of three new positions based at the company's headquarters. Leveraging the rapid growth of the app economy and the adoption of advertisers and publishers alike, to monetize their...

2014-01-28 23:21:25

Guide shows marketers how to integrate mobile into their marketing ecosystem to capture prospects, build relationships and drive revenue Beltsville, MD (PRWEB) January 28, 2014 Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today published the “Mastering Mobile Marketing” guide. With this guide, readers will learn the mobile marketing infrastructure, how to incorporate mobile into an existing marketing landscape, and different...

2014-01-27 04:21:07

Developers can now maximize revenue for TV apps with one interface MIAMI, Jan. 27, 2014 /PRNewswire/ -- NATPE -- Beachfront Media, the video technology company, has unveiled its next-generation video ad mediation platform for TV apps. With Beachfront.iO, video publishers and developers who have worked hard to create TV apps can now monetize their apps and mediate all of their video ad networks, trading desks, and direct campaigns using Beachfront.iO. With Beachfront.iO, publishers and app...

2014-01-26 12:20:05

New survey identifies the attitude and reactions of consumers toward dealer advertising and the rise of digital, social and mobile DEARBORN, Mich., Jan. 26, 2014 /PRNewswire/ -- FordDirect announced the results of its Automotive Digital Advertising Survey, which shows the growth of digital advertising channels and its impact on consumer behavior when purchasing a vehicle. For example, after viewing an online ad, more than 60 percent of consumers purchased a vehicle after contacting a...

2014-01-23 16:22:38

FREMONT, Calif., Jan. 23, 2014 /PRNewswire/ -- Vdopia, Inc., a global leader in mobile video and rich media advertising, today announced the second installment in the Vdopia Mobile Insights (VMI) Series - VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more. (Photo:...