Latest Mobile advertising Stories
NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Videology--a digital advertising platform and solutions provider--announced today that it has entered into a first-to-market agreement with Kantar Shopcom-- a data integration, analytics, and insights firm that measures the impact of a brand's messaging on actual retail purchases--to extend Packaged (CPG) and Consumer Products purchase measurement capabilities to mobile devices. (Logo:...
BOSTON, Feb. 4, 2013 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced optimization technology with the world's largest mobile media inventory, today announced it supports Facebook mobile app install ad optimization. Through this integration, Fiksu becomes one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience...
Michael Harper for redOrbit.com – Your Universe Online Last night, Facebook CEO Mark Zuckerberg and friends gave an earnings call to their investors, bragging on their transition into true mobile players while also dashing hopes that their profits may grow in the coming year. “More people are starting to understand that mobile is a great opportunity for us,” Zuckerberg said in his 7-and-a-half-minute opening statement. “Today, there is no argument. Facebook is a mobile...
Tens of millions of eBuddy Chat users across iOS, Android and feature phone platforms can be reached through eBuddy’s mobile advertising proposition. Amsterdam, The Netherlands (PRWEB) January 23, 2013 MADS, Europe’s preferred mobile ad serving solution provider, and eBuddy, a leading provider of web and mobile messaging worldwide, today announce their partnership to bring highly targeted and rich media mobile advertising inventory to advertisers across the world. By using MADS ONE,...
CHANTILLY, Va., Jan. 22, 2013 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new foundation report which explores the advantages, performance indicators and challenges in location-based mobile advertising. "From National to Local: Mobile Advertising Zeros In" profiles top players, examines best practices, and determines the best opportunities for growth and value generation in the fast-moving mobile ad sector. (Logo:...
StartMeApp’s European and Worldwide Sales & Operations to Be Coordinated through New Headquarters in London, with Coordination of LatAm Regional Sales & Operations and the Ad Network's Global R&D Team to Remain in Argentina London & Buenos Aires (PRWEB) January 21, 2013 StartMeApp (http://www.StartMeApp.com), the leading mobile ad network in Latin America and an emerging mobile advertising innovator worldwide, today announced a re-organization of the company...
WASHINGTON, Jan. 16, 2013 /PRNewswire/ -- An explosion in worldwide sales and usage of smartphones in 2013 points to a huge growth opportunity for the language services industry, according to its leading trade association. Deloitte estimates smartphone sales will top one billion this year, moving the worldwide base of smartphone users to almost two billion. "As a result, global demand for translation and other localized content is growing exponentially as well," said Hans...
Mobile ad prices spike with over 50% gains in CPMs, as the iPad overtakes the iPhone as most popular device among advertising sources. San Francisco, CA (PRWEB) January 15, 2013 Today MoPub (http://www.mopub.com), the world’s leading ad server for mobile app publishers, releases their comprehensive quarterly report showcasing Q4 trends in mobile advertising for smartphone and tablet inventory. The report takes an in-depth look at monetization, ad performance, and popularity among...
SANTA ANA, Calif., Jan. 15, 2013 /PRNewswire/ -- Monster Offers (OTCBB:MONT), a mobile media and marketing consulting firm based out of Orange County, California, joined with SCORE to produce an entire day of educational presentations for local small business owners in Southern California. The event features guest speakers from Microsoft, SCORE, Constant Contact, and several other leading business companies from across the nation. SCORE is a nationwide nonprofit organization...
MUMBAI, India, January 14, 2013 /PRNewswire/ -- Vserv.mobi, a leading global mobile advertising network, today announced [http://blog.vserv.mobi/vserv-mobi-launches-revolutionary-audiencepro-platform-airtel-is-our-first-telco-partner ] the launch of AudiencePro [http://vserv.mobi/audiencepro ], a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This...
