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Latest Mobile advertising Stories

2014-04-22 12:27:00

SEASIDE, Calif., April 22, 2014 /PRNewswire/ -- In-stream and virtual video ad billings are forecast to realize 24% growth in 2014, led by extensive monetization against broadcast and cable programmer inventory, supported by a stable of multi-screen media executions, brand-direct spend, mobile, social, internet music radio and VOD avails, according to a wide-ranging, data rich marketplace analytics report by AccuStream Research. The report, In-Stream and Virtual Video Advertising...

2014-04-22 08:29:21

YP Offers Programmatic Digital Display Advertising with OpenX Technology NEW YORK and LOS ANGELES, April 22, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. Under the terms of the multi-year agreement, OpenX will enable YP to optimize display inventory...

2014-04-22 08:28:17

ReportsnReports.com adds The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts research report to its store. DALLAS, April 22, 2014 /PRNewswire-iReach/ -- Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. (Photo:...

2014-04-16 08:29:17

SAN FRANCISCO, MUMBAI and BRASILIA, April 16, 2014 /PRNewswire/ -- Launches innovative new ad format that leverages deep linking to combine the power of search and mobile ads Vserv.mobi [http://www.vserv.mobi ], an award winning mobile advertising exchange, today announced the launch of Search Intent Ads, a new advertising format that integrates the power of search into mobile ads. This format is designed to help marketers attain...

2014-04-16 08:28:43

vCE Mobile and vME Mobile Provide Audience Delivery Metrics and GRPs to Help Advertisers and Publishers Evaluate Performance of Ad Campaigns and Inventory RESTON, Va., April 16, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials(TM) Mobile (vCE Mobile) and validated Media Essentials(TM)...

2014-04-15 08:27:05

Integration of Hunt Mobile Ads opens up new possibilities SAN MATEO, Calif., April 15, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, the leading mobile ad network in Latin America. This will make Opera Mediaworks the best mobile network to reach the Hispanic audience across the United States at scale through premium U.S. and Latin...

2014-04-15 08:26:39

SAN FRANCISCO, April 15, 2014 /PRNewswire/ -- BlueKai, the industry's leading data management and activation system and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. http://photos.prnewswire.com/prnvar/20140414/73101 Through BlueKai's Audience Marketplace, MoPub partners will have access to quality and anonymous...

2014-04-14 23:09:36

Open Mobile Media is proud to welcome Giles Corbet, CEO at Libon as a speaker at The Open Mobile Summit (19th – 20th May, London) - See more at: http://analysis.openmobilemedia.com/apps-mobile-tech/battle-lead-ott-services#sthash.CSj4v1xA.dpuf (PRWEB) April 14, 2014 Giles will discuss if app developers have completely reshaped device usage and how wireless carriers are going to re-strategise to avoid falling into the back seat. The Open Mobile Summit will map the emerging trends in the...

2014-04-14 23:05:00

Online Marketing Agency Wpromote Finds Smartphone and Tablet Share of Traffic Continues to Rise at the Expense of Desktop; Now Accounts for One-Quarter of All Visits El Segundo, California (PRWEB) April 14, 2014 Web traffic from mobile and tablet devices jumped 50 percent over the past year and now accounts for more than a quarter of all visits, according to data from online marketing company Wpromote. Non-desktop traffic jumped to 27 percent of visits in the first quarter of 2014, up...

2014-04-10 08:24:59

Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers CHANTILLY, Va., April 10, 2014 /PRNewswire/ -- U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey, advisor to companies in the local media industry. In its Annual U.S. Local Media Forecast (2013-2018), the firm projects mobile local ad revenues to...


Word of the Day
lambent
  • Licking.
  • Hence Running along or over a surface, as if in the act of licking; flowing over or along; lapping or bathing; softly bright; gleaming.
This word comes the Latin 'lambere,' to lick.
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