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2014-06-16 04:20:36

Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights CANNES, France, June 16, 2014 /PRNewswire/ -- From the MMA's Mobile Center of Innovation at the Cannes Lions Festival, the MMA www.mmaglobal.com today released an Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in...

2014-06-12 23:02:02

Mercator Advisory Group survey finds twice as many consumers prefer to be notified of new FI products and services electronically as in person. Boston, MA (PRWEB) June 12, 2014 Mercator Advisory Group’s most recent Insight Report from our latest CustomerMonitor Survey Series reveals that 84% of U.S. consumers now perform banking activities to manage their account information using their home computers or mobile devices, of these 69% only use their computers to do so. Online banking is...

2014-06-12 08:26:19

AppsFlyer Mobile Attribution Analytics Platform Hits 2 Billion SDK Installs and $500M Mobile Ad Spend Annual Run Rate NEW YORK, June 12, 2014 /PRNewswire/ -- According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise ( http://www.iab.net/media/file/IABMarketerPerceptionsofMobileAdvertising2013.pdf, slide 19). In order...

2014-06-11 23:06:54

Javelin Survey of 9,000 Consumers Highlights How Financial Institutions Can Attract Overlooked Millennial Audience Oakland, CA (PRWEB) June 11, 2014 Studies show Generation Y consumers, (those born in the early 1980s to the early 2000s), will earn almost half of the income in the United States by 2025; however, despite their future earning power, young adults are widely misunderstood (and often ignored) by many of today’s financial services providers. Today Comrade, a design &...

2014-06-04 08:26:23

LONDON, June 4, 2014 /PRNewswire/ -- The roadside travelling billboard has historically been one of few ways a hotel, restaurant or gas station that sits on the highway can draw in trade. They've always courted controversy splitting national opinion. But will our 'gaudy hoardings' or 'works of advertising art' eventually succumb to the digital age, with technology like geofencing and iBeacons driving forward more sophisticated localized campaigns? Billboards have...

2014-06-03 23:11:11

Mobile advertising leaders come together to promote location-based marketing tools for large agencies, merchants and publishers in Australia and New Zealand. San Francisco, CA (PRWEB) June 03, 2014 Moasis Global, creators of the Intelligent Location Engine marketing platform, today announced a partnership with Snakk Media Ltd (NZAX: SNK), one of the fastest growing mobile advertising technology companies in Australia and New Zealand. Snakk has also made an investment in Moasis in support...

2014-06-03 23:10:02

In partnership with IBT, digital banking solution provider brings modern solutions used by 100+ community banks to credit unions. Austin, Texas (PRWEB) June 03, 2014 FI-Mobile, a digital banking solution provider for the financial industry, announced today that it will offer a complete online banking solution to credit unions. FI-Mobile and core software developer, IBT, have entered into a new partnership to launch a modern, scalable and cost-effective digital banking solution. Credit...

2014-05-28 20:23:50

LONDON, May 29, 2014 /PRNewswire/ -- - Smartphone uptake driving 'impulse purchases' according to a Europe-wide study of mobile money habits - A quarter (25 per cent) of Europeans now use mobile banking and 42 per cent now shop via mobile - Europeans moving away from physical cash The growth in smartphone usage is driving 'impulse purchases', according to a new Europe-wide study of mobile usage. More than 139.5...

2014-05-28 08:40:34

World's Fastest Growing Brand, Tencent, Participated in MMA Singapore Forum 2014; Tencent Online Media Group President, SY Lau, Presented Opening Keynote Speech SINGAPORE, May 28, 2014 /PRNewswire/ -- President of Tencent Online Media Group and Senior Executive Vice President of Tencent Holdings, SY Lau, delivered the Mobile China keynote speech last week at the sixth Mobile Marketing Association Forum Singapore (MMA Forum) - an annual meeting of senior marketing executives from...

2014-05-21 23:03:41

Mercator Advisory Group’s new Research Note explores mobile platforms for FX trading, reviews the state of mobile banking and the FX market, and provides a framework for understanding the global foreign exchange market. Boston, MA (PRWEB) May 21, 2014 Globalization is driving an increased need for digital payments (wire transfer, card payments, ACH), and cross-border payment tools such as foreign exchange (FX). The top two concerns of many businesses today around the world are managing...


Word of the Day
lunula
  • A small crescent-shaped structure or marking, especially the white area at the base of a fingernail that resembles a half-moon.
This word is a diminutive of the Latin 'luna,' moon.
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