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Latest Mobile Marketing Association Stories

2014-10-01 23:00:53

Heineken and PorQueNão? Win LATAM “Best in Show”, While Sony Electrics, UM and Amazon Media Group Take the Honor for North America New York (PRWEB) October 01, 2014 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the winners of the coveted 2014 Regional Smarties for LATAM and North America. After months of deliberation by a panel of leading marketers and mobile experts, the MMA announced the winners at an...

2014-09-30 23:12:28

Report Extrapolates the Size and Growth Potential of Mobile Ad Spend and Indicates Popular Market Projections Have Been Underestimated New York, NY (PRWEB) September 30, 2014 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today released a report titled, How Big is the Mobile Marketing Opportunity, which explores the mobile ad market opportunity for both marketers and mobile ad/media sellers. Based on a study that combines...

2014-09-25 23:07:04

Introduction Coincides with MMA’s Upcoming SM2 Innovation Summit During NYC Advertising Week September 30-October 1 New York (PRWEB) September 25, 2014 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the launch of the Internet of Things (IoT) Incubation Council. The IoT Incubation Council, which will bring together various experts in IoT, marketing and technology fields, will focus on examining and understanding the...

2014-09-24 23:08:53

Jason Jones, a Correspondent on “The Daily Show”, Will Host, While Delvin R. Choice, a Top 8 Finalist From Season 6 of “The Voice”, Will Perform (PRWEB) September 24, 2014 The 10th Annual Global Smarties Awards Gala, which will take place Wednesday, October 1 at the Highline Stages in NYC, is set to be a wonderful celebration of the companies that are trailblazers within the mobile space, conquering and disrupting the industry. Jason Jones, who is best known as the senior...

2014-08-26 08:28:33

Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas NEW YORK, Aug. 26, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties(TM) Awards for both LATAM and North America. http://photos.prnewswire.com/prnvar/20090715/LA46363LOGO The shortlist is in addition to the recently announced Global Smarties Awards finalists and...

2014-08-18 08:26:55

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry NEW YORK, Aug. 18, 2014 /PRNewswire/ -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what's possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties(TM) Awards....

2014-08-06 08:42:27

A step-by-step guide for marketers to leverage the power of mobile in the marketing mix NEW YORK, Aug. 6, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, in partnership with adidas, a global leader in the sporting goods industry, today announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can...

2014-07-31 08:43:39

Specialist Group to Develop Industry Guidelines and Standards NEW YORK, July 31, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the...

2014-07-09 12:29:19

Categories for 2014 Smarties Expanded to Include Wearables, Cross-Screen & Native Advertising NEW YORK, July 9 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Daniel Bonner, Global Chief Creative Officer of Razorfish will serves as the jury chair for the 10(th) annual Smarties awards program. A recognized creative mover and innovator, Bonner will lead a formidable jury of over 20 agency and brand...

2014-07-01 12:25:25

First Board of its Kind Brings 25 Leading Global Brand Marketers Together to Drive Against MMA's Strategic Mobile Marketing Agenda NEW YORK, July 1, 2014 /PRNewswire/ -- In keeping with the Mobile Marketing Association's (MMA) new 'marketer first' mission and aligning with its commitment to help marketers around the world leverage the power of mobile, today the MMA announced the formation of MM25. http://photos.prnewswire.com/prnvar/20140505/84530 The charter for MM25 is to work...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.