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Last updated on April 21, 2014 at 1:20 EDT

Latest Mobile Marketing Association Stories

2014-02-07 23:24:21

Isabel Castro, Global Project Manager for Scanbuy, has been named Vice Chairman of the Board of Directors for the Mobile Marketing Association (MMA) Spain. New York, NY (PRWEB) February 07, 2014 Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today announced that Isabel Castro, Global Project Manager for the company, has been named Vice Chairman of the Board of Directors for the Mobile Marketing Association (MMA) Spain, a not-for-profit organization representing...

2013-11-12 04:22:27

LONDON, November 12, 2013 /PRNewswire/ -- Report focusses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption patterns Vserv.mobi, award winning mobile advertising exchange, today released The Mobile Internet Consumer- Europe 2013 report, developed in association with The Mobile Marketing Association (MMA). The report demystifies the evolving Mobile Internet user in Europe and provides insight...

2013-11-12 04:22:25

DUBAI, UAE, November 12, 2013 /PRNewswire/ -- Report reveals Mobile internet users as young, app savvy and seeking deals & downloadable content Vserv.mobi, award winning mobile advertising exchange, today released The Mobile Internet Consumer- Middle East 2013 report, developed in association with The Mobile Marketing Association (MMA). The report demystifies the evolving Mobile Internet user in the Middle East and provides...

2013-11-12 04:22:23

JOHANNESBURG, November 12, 2013 /PRNewswire/ -- Mobile Internet Consumers in Africa love downloading games and apps, are educated and possess high spending power Vserv.mobi, award winning mobile advertising exchange, today released The Mobile Internet Consumer- Africa 2013 report, developed in association with The Mobile Marketing Association (MMA). The report demystifies the evolving Mobile Internet user in Africa and provides insight...

2013-10-31 08:28:01

Wireless Industry Veteran Recognized for Visionary Approach, Leadership in Mobile SEATTLE, Oct. 31, 2013 /PRNewswire/ -- OpenMarket (www.openmarket.com), a leading mobile engagement company, today announced that Jay Emmet, General Manager at OpenMarket, was elected to the Mobile Marketing Association (MMA) North America Executive Committee. The MMA is a global non-profit trade association established to lead the growth and development of mobile. Emmet is the General Manager of...

2013-09-25 08:36:45

MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology NEW YORK, Sept. 25, 2013 /PRNewswire/ -- As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time. With...

2013-09-24 08:27:03

Survey results uncover marketers' perceptions about mobile and the competitive advantage that data offers brands NEW YORK, Sept. 24 2013 /PRNewswire/ -- A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. (NYSE:NSR) revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences. Additionally, 80 percent of respondents cited that mobile is not only transformational for their companies, but also strategic for their...

2013-09-17 23:22:51

Albert Brings Years of Experience Building and Leading Teams at World's Leading Internet and Media Companies San Mateo, CA (PRWEB) September 17, 2013 AdsWizz, a leading global technology provider of advertising solutions for the digital radio and audio industries, announced today the hiring of Don Albert as President of North America. Don has built and led teams at some of the world's leading Internet and media companies, as well as at startups pioneering new media, advertising,...

2013-07-30 23:03:36

SVP of Premium Advertising in the Americas to Support the Company’s Continuing Global Growth San Francisco, California (PRWEB) July 30, 2013 Smaato, the leading global mobile RTB ad exchange, has hired Andy Vogel as the Senior Vice President of Premium Advertising in the Americas to support the company’s continuing global growth. Recognized as a leader in the development of revenue strategies for new and emerging businesses, Vogel has a strong experience in the digital and mobile...

2013-07-30 08:31:33

CHICAGO, July 30, 2013 /PRNewswire/ -- Vibes, a mobile marketing technology leader, will hold a webinar to present ways retailers and brands can accelerate their mobile marketing programs to deepen customer relationships to drive loyalty and sales. The webinar will feature guest speaker Melissa Parrish, principal analyst and research director, Forrester Research, Inc., and Jack Philbin, co-founder and CEO, Vibes, and chairman of the Mobile Marketing Association. Registration is free...