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Latest Mobile Marketing Association Stories

2014-08-26 08:28:33

Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas NEW YORK, Aug. 26, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties(TM) Awards for both LATAM and North America. http://photos.prnewswire.com/prnvar/20090715/LA46363LOGO The shortlist is in addition to the recently announced Global Smarties Awards finalists and...

2014-08-18 08:26:55

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry NEW YORK, Aug. 18, 2014 /PRNewswire/ -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what's possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties(TM) Awards....

2014-08-06 08:42:27

A step-by-step guide for marketers to leverage the power of mobile in the marketing mix NEW YORK, Aug. 6, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, in partnership with adidas, a global leader in the sporting goods industry, today announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can...

2014-07-31 08:43:39

Specialist Group to Develop Industry Guidelines and Standards NEW YORK, July 31, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the...

2014-07-09 12:29:19

Categories for 2014 Smarties Expanded to Include Wearables, Cross-Screen & Native Advertising NEW YORK, July 9 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Daniel Bonner, Global Chief Creative Officer of Razorfish will serves as the jury chair for the 10(th) annual Smarties awards program. A recognized creative mover and innovator, Bonner will lead a formidable jury of over 20 agency and brand...

2014-07-01 12:25:25

First Board of its Kind Brings 25 Leading Global Brand Marketers Together to Drive Against MMA's Strategic Mobile Marketing Agenda NEW YORK, July 1, 2014 /PRNewswire/ -- In keeping with the Mobile Marketing Association's (MMA) new 'marketer first' mission and aligning with its commitment to help marketers around the world leverage the power of mobile, today the MMA announced the formation of MM25. http://photos.prnewswire.com/prnvar/20140505/84530 The charter for MM25 is to work...

2014-06-25 08:28:08

Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies NEW YORK, June 25, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term. http://photos.prnewswire.com/prnvar/20140505/84530 The addition of the high caliber...

2014-05-06 08:43:31

MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo NEW YORK, May 6, 2014 /PRNewswire/ -- Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin' Brands, as the new Chairman of its Global Board of Directors at the opening of the association's New York Education Forum in New York City....

2014-04-24 08:29:10

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks NEW YORK, April 24, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video...

2014-02-07 23:24:21

Isabel Castro, Global Project Manager for Scanbuy, has been named Vice Chairman of the Board of Directors for the Mobile Marketing Association (MMA) Spain. New York, NY (PRWEB) February 07, 2014 Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today announced that Isabel Castro, Global Project Manager for the company, has been named Vice Chairman of the Board of Directors for the Mobile Marketing Association (MMA) Spain, a not-for-profit organization representing...


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malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'