Latest Mobile Marketing Association Stories
"MMA Mobile Marketing Economic Impact Study," demonstrates mobile's influence as an economic engine across the U.S. business and marketing landscape NEW YORK, May 9, 2013 /PRNewswire/ -- The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52...
AJ McGowan Will Provide Insights on Mobile Video Growth and Benchmarking TEMPE, Ariz., May 2, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically serve video ads to IP-enabled devices, today announced that Chief Technology Officer AJ McGowan will participate on a key panel at the upcoming MMA Forum in New York City, which is being held from May 8-10, 2013. The session, "Mobile Video - Its Time Has...
MMA's International Journal of Mobile Marketing explores mobile trends impacting marketers and media professionals today NEW YORK, April 3, 2013 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, released today the latest edition (Vol. 7, No. 3) of its award winning International Journal of Mobile Marketing (IJMM) focusing on tactical opportunities across mobile marketing. (Logo:...
Provides Standardized Framework for Measuring In-App Ads NEW YORK, March 6, 2013 /PRNewswire/ -- A vital complement to the recently released "Mobile Web Ad Measurement Guidelines", the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC), today issued "Mobile Application Advertising Measurement Guidelines" for pubic comment. These guidelines address in-app advertising, a burgeoning and critical platform of...
NEW YORK, Feb. 19, 2013 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the election of several business leaders to the Global Board of Directors in order to fill vacant seats. This is separate from the standard nomination process to elect members to both the Global and Regional MMA Boards, which will conclude in June. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Those...
ATLANTA, Feb. 11, 2013 /PRNewswire/ -- LSN Mobile today announced that it has named Louis K. Gump as president and chief executive officer. Gump, who will lead the overall strategic direction of the company, including day-to-day operations and team development, will also become a member of the board of directors. He starts with LSN Mobile on February 11th. Current CEO and co-founder Lee Durham will remain as executive chairman and will transition to lead business development for...
NEW YORK, Jan. 30, 2013 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication of "The Current State & Promise of Mobile Couponing" as part of the MMA Mobile Marketing Updates. The primer explores the benefits that mobile couponing offers for marketers to connect with consumers at the point of sale and across the purchase funnel. It was created by a coalition of MMA members...
NEW YORK, Jan. 25, 2013 /PRNewswire/ -- With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released "Mobile Phone Creative Guidelines" for public comment, simplifying the development of ad units across the industry. (Logo:...
NEW YORK, 15 Jan. 2013 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the formation of the Executive Marketer Advisory Board. This coalition of global brand leaders and media visionaries will lock arms to advance the mobile marketing movement and ensure that mobile evolves as a powerful platform for marketers to meet their core objectives. (Logo:...
NEW YORK, Dec. 11, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition of the "U.S. Consumer Best Practices for Messaging" (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) CBP 7.0 is the MMA's compilation of accepted...
