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Latest Mobile Marketing Association Stories

2011-06-01 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 1, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the call for nominations for its Annual Global Awards Program. It's time to recognize the industry's exceptional campaigns, companies and people who have made mobile a successful media channel. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Now in its seventh edition, the MMA presents its annual industry awards to recognize...

2011-05-17 08:00:00

NEW YORK, May 17, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, is sponsoring a Mobile Marketer webinar on mobile commerce that focuses on how to effectively implement mobile coupons to drive sales and the importance of mobile CRM. The webinar will be moderated by Mobile...

2011-05-11 08:00:00

NEW YORK, May 11, 2011 /PRNewswire/ -- The 2011 MMA Forum New York, the largest and most comprehensive networking conference focused on mobile marketing, will feature a distinguished line-up of speakers according to today's announcement made by the Mobile Marketing Association (MMA). The MMA Forum New York will take place at the Waldorf Astoria on June 16 and 17, 2011, with pre-conference workshops and roundtables on June 15. The conference also debuts its new event "The Pitch" and...

2011-05-10 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 10, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced that it has elected a new Global Board Executive Committee with Melis Ertem, Head of Turkcell's Product & Service Management; Media & Entertainment & Carrier Services Division as its new Global Chair. Ertem who has lead the mobile marketing business within Turkcell to become a $USD 100 million dollar business in five years, has been...

2011-05-10 08:00:00

NEW YORK, May 10, 2011 /PRNewswire/ -- Who: The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, is hosting a webinar that focuses on how automobile companies can incorporate mobile into their overall marketing strategy. Sponsored by Microsoft, the MMA Webinar will delve into successful mobile marketing campaigns in the automotive industry, and will include insights from automobile manufacturer,...

2011-05-05 07:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 5, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) released for public consumption the Winter 2010 issue (Vol. 5. No. 2) of the award-winning International Journal of Mobile Marketing (IJMM). This issue marks the fifth year the Journal has been out, with the new issue covering topics such as consumer decision making, mobile service adoption optimization, practices on building consumer trust and acceptance, and...

2011-04-25 07:00:00

SHANGHAI, April 25, 2011 /PRNewswire-Asia/ -- The Mobile Marketing Association (MMA) today announced the launch of its China Local Council to serve the growing needs of mobile marketing in the country. The Council will bring together the entire mobile ecosystem including carriers, application developers, brands, agencies and other important partners to drive a range of programmes aimed at creating a professional and sustainable mobile marketing industry in China. "The Chinese mobile...

2011-04-11 11:41:00

NEW YORK, LONDON, SINGAPORE & SAO PAULO, April 11, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published "Guidelines and Best Practices in Mobile Price Promotions" for North America. Created by the MMA's Mobile Couponing Task Force, the document is designed to provide marketers, merchants, wireless carriers and other mobile marketing ecosystem members with an industry-standard standard for using mobile coupons and rebates to increase sales...

2011-03-22 08:00:00

ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- CTIA Wireless 2011 -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the guidelines are the cross-carrier industry standard for mobile content services such as text messaging (SMS), multimedia messaging (MMS), common short code programs and Interactive Voice Response (IVR). (Logo:...

2011-03-16 08:17:00

NEW YORK, SINGAPORE, LONDON and SAO PAULO, March 16, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and InMobi (www.inmobi.com), the world's largest independent mobile advertising network, today announced that InMobi has joined the MMA as a Global Premium Member. Already recognized as a global leader in the mobile industry, InMobi brings the future of mobile marketing to the forefront as the Founding Sponsor of the first ever MMA Mobile CEO Summit. InMobi's...


Word of the Day
sough
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'
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