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Latest Mobile Marketing Association Stories

2010-12-20 07:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Dec. 20, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) today announced the launch of an initiative focused on the development of a comprehensive set of mobile privacy guidelines to complement its already well-established Global Code of Conduct. The objective of these guidelines is to address the growing need for marketers and consumers to have a transparent, accepted understanding as to how consumer information is collected and used...

2010-12-09 08:00:00

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association), an action- oriented organization with global focus, regional actions and local relevance, today announced its hosting of a webinar centered on the use of mobile marketing within the travel industry. Sponsored by Microsoft, the MMA webinar will focus on travel Who: featuring a case study on travel by Poynt. MMA webinar...

2010-11-18 09:41:00

LOS ANGELES, Nov. 18, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) (Logo:...

2010-11-16 08:00:00

LOS ANGELES, Nov. 16, 2010 /PRNewswire/ -- MMA Forum - During this week's MMA Mobile Marketing Forum in Los Angeles, the MMA (Mobile Marketing Association) today announced that The CocaCola Company has joined the MMA's Premium Membership tier and Microsoft Advertising, the first-ever Premium Member, has renewed its participation for a twoyear term. Launched in November 2009, MMA's Premium Membership is an exclusive tier for a limited number of companies that have substantial global...

2010-11-10 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Nov. 10, 2010 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released the October 2010 U.S. Mobile Consumer Briefing, MMA's monthly survey of U.S. adult mobile phone users (mobile consumers) about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey found that 59 percent of mobile consumers plan...

2010-11-03 08:00:00

LOS ANGELES, Nov. 3, 2010 /PRNewswire/ -- MMA Forum -- With an appearance in Due Date due out Friday; a fourth solo album slated to release this December; a new sketch show that he is executive producing for FOX; and his Sirius radio show, The Foxxhole, going strong, Jamie Foxx is a leading force with a wide range of interests, and now he is adding mobile to that list. The MMA Mobile Marketing Forum (www.mobilemarketingforum.com) is pleased to announce that Mr. Foxx will keynote its event...

2010-10-26 11:35:00

NEW YORK, Oct. 26 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced its 2011 North American Board of Directors, which will provide leadership and strategic guidance for the association, support of its members and sustainable growth of the mobile marketing industry. Key focus areas for the 2011 North American Board will be to accelerate the growth of mobile marketing and advertising, oversee the release of next generation advertising and mobile...

2010-10-06 08:49:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 6 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the finalists for its Sixth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) (Logo:...

2010-10-05 05:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 5 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the appointment of Greg Stuart as President and CEO, effective immediately. Mr. Stuart will oversee the implementation of the MMA's recent repositioning, which will enhance the MMA's effectiveness at the global, regional and national levels in order to reach its goal of making mobile an indispensible part of the marketing mix. (Logo:...

2010-09-13 08:00:00

NEW YORK, Sept. 13 /PRNewswire/ -- The Mobile Marketing Association (MMA) today announced elections for its four Regional Boards of Directors in Asia Pacific (APAC), Europe, Middle East and Africa What: (EMEA), Latin America (LATAM) and North America. September 13-24, 2010: Nominations will be accepted and When: vetted, based on the MMA's bylaw requirements....


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'