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Last updated on April 18, 2014 at 17:08 EDT

Latest Mobile Marketing Association Stories

2010-09-13 08:00:00

NEW YORK, Sept. 13 /PRNewswire/ -- The Mobile Marketing Association (MMA) today announced elections for its four Regional Boards of Directors in Asia Pacific (APAC), Europe, Middle East and Africa What: (EMEA), Latin America (LATAM) and North America. September 13-24, 2010: Nominations will be accepted and When: vetted, based on the MMA's bylaw requirements....

2010-09-09 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Sept. 9 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released the July 2010 U.S. Mobile Consumer Briefing, MMA's monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows high interest in mobile Web sites, with 25 percent of respondents saying...

2010-09-08 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Sept. 8 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released the June 2010 U.S. Mobile Consumer Briefing, MMA's monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey found that 60 percent of respondents have noticed an ad that allows a mobile...

2010-09-02 07:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Sept. 2 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced a repositioning to enhance the MMA's effectiveness at the global, regional and national levels, and to create additional membership benefits. The repositioning is based on feedback from a survey of members and non-member companies, across four regions, representing all players in the mobile marketing value chain; on a global market assessment, its...

2010-08-19 08:00:00

NEW YORK, Aug. 19 /PRNewswire/ -- The Mobile Marketing Association (MMA) today announced a one-week deadline extension until August 27 to enter the sixth annual Global Mobile Marketing Awards, which recognize exceptional campaigns, companies and people leading innovation, demonstrating best practices and setting the standards of...

2010-06-17 08:00:00

NEW YORK, June 17 /PRNewswire/ -- The Mobile Marketing Association (MMA), the premier global non- profit trade association established to lead the growth of mobile marketing and its associated technologies, is hosting a three-part webinar series this summer. Sponsored by Microsoft, the MMA Summer Series will focus on Retail, Travel, Who: CPG. MMA is kick-starting the Summer Series with a focus...

2010-06-15 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 15 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the appointment of Marco Lopes as managing director of the MMA's Latin America (LATAM) branch. In his new role, Lopes is responsible for driving the association's charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region's leading association. (Logo:...

2010-06-08 08:00:00

NEW YORK, June 8 /PRNewswire/ -- MMA Forum -- The MMA Mobile Marketing Forum (www.mobilemarketingforum.com) officially opened this morning in New York, hosting delegates from around the world to network, review and hear about the latest trends and happenings in mobile marketing. Hosted by the Mobile Marketing Association (MMA) (www.mmaglobal.com), the Forum is held at the New York Waldorf-Astoria hotel today and tomorrow. This year's event also showcases a Mobile Experience Lab, an...

2010-06-03 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 3 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), today published a whitepaper that provides the industry with a concise, actionable overview of widely used display ad unit sizes measuring 320 pixels in width or larger. These ad units represent new opportunities for brands, agencies and other members of the mobile marketing ecosystem to engage with their audience on large-screen smartphones and tablets. (Logo:...

2010-05-21 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 21 /PRNewswire/ -- The Mobile Marketing Association (MMA) today announced that Alcatel-Lucent and Isobar, a global full-service digital communications agency, are new members of its North America Board of Directors. The MMA also announced that Jack Philbin, co-founder and president of Vibes Media, one of the United States' premier experts on mobile marketing, is now Vice Chair of the MMA North America Board of Directors Executive Committee....