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Latest Mobile Marketing Association Stories

2011-05-05 07:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 5, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) released for public consumption the Winter 2010 issue (Vol. 5. No. 2) of the award-winning International Journal of Mobile Marketing (IJMM).

2011-04-25 07:00:00

SHANGHAI, April 25, 2011 /PRNewswire-Asia/ -- The Mobile Marketing Association (MMA) today announced the launch of its China Local Council to serve the growing needs of mobile marketing in the country.

2011-04-11 11:41:00

NEW YORK, LONDON, SINGAPORE & SAO PAULO, April 11, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published "Guidelines and Best Practices in Mobile Price Promotions" for North America.

2011-03-22 08:00:00

ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- CTIA Wireless 2011 -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services.

2011-03-16 08:17:00

NEW YORK, SINGAPORE, LONDON and SAO PAULO, March 16, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and InMobi (www.inmobi.com), the world's largest independent mobile advertising network, today announced that InMobi has joined the MMA as a Global Premium Member.

2011-03-02 08:00:00

BOSTON, LONDON, LOS ANGELES, NEW YORK, SINGAPORE and SAO PAULO, March 2, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) today announced that Millennial Media (http://www.millennialmedia.com/about-millennialmedia/), the independent leader in mobile advertising, is now a Premium Member.

2011-02-08 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Feb.

2011-02-07 08:00:00

CHICAGO, LONDON, LOS ANGELES, NEW YORK, SINGAPORE and SAO PAULO, Feb.

2011-02-02 08:00:00

WASHINGTON and NEW YORK, Feb. 2, 2011 /PRNewswire/ -- CTIA-The Wireless Association® and the MMA (Mobile Marketing Association) announced today the creation of a joint task force that will streamline the process for Common Short Code (CSC)-based mobile marketing programs in the U.S.

2011-01-26 08:00:00

BOCA RATON, Fla., Jan. 26, 2011 /PRNewswire/ -- During the MMA CBP Forum (Consumer Best Practices) held today in Florida, the MMA (Mobile Marketing Association) (www.mmaglobal.com) announced the formation of the MMA Interactive Voice Response (IVR) Committee.


Word of the Day
dipsas
  • A serpent whose bite was fabled to produce intense thirst.
The word 'dipsas' comes from a Greek word meaning 'thirst'.