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Latest Mobile Marketing Association Stories

2011-02-02 08:00:00

WASHINGTON and NEW YORK, Feb. 2, 2011 /PRNewswire/ -- CTIA-The Wireless Association® and the MMA (Mobile Marketing Association) announced today the creation of a joint task force that will streamline the process for Common Short Code (CSC)-based mobile marketing programs in the U.S. Led by executives from the two organizations and from the mobile marketing program ecosystem, this new group will focus on two areas: shortening time-to-market for mobile marketing programs...

2011-01-26 08:00:00

BOCA RATON, Fla., Jan. 26, 2011 /PRNewswire/ -- During the MMA CBP Forum (Consumer Best Practices) held today in Florida, the MMA (Mobile Marketing Association) (www.mmaglobal.com) announced the formation of the MMA Interactive Voice Response (IVR) Committee. The Committee's objectives are educating the marketplace, creating best practices and building standards around the effective use of interactive voice services in mobile marketing. As mobile marketing continues to become more...

2010-12-21 08:45:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Dec. 21, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published "Guidelines and Best Practices in Mobile Price Promotions." Created by the MMA's Mobile Couponing Committee, the document is designed to provide marketers, merchants, wireless carriers and other ecosystem members with an industry-standard framework for using mobile coupons and rebates to increase sales and promote consumer loyalty. (Logo:...

2010-12-20 07:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Dec. 20, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) today announced the launch of an initiative focused on the development of a comprehensive set of mobile privacy guidelines to complement its already well-established Global Code of Conduct. The objective of these guidelines is to address the growing need for marketers and consumers to have a transparent, accepted understanding as to how consumer information is collected and used...

2010-12-09 08:00:00

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association), an action- oriented organization with global focus, regional actions and local relevance, today announced its hosting of a webinar centered on the use of mobile marketing within the travel industry. Sponsored by Microsoft, the MMA webinar will focus on travel Who: featuring a case study on travel by Poynt. MMA webinar...

2010-11-18 09:41:00

LOS ANGELES, Nov. 18, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) (Logo:...

2010-11-16 08:00:00

LOS ANGELES, Nov. 16, 2010 /PRNewswire/ -- MMA Forum - During this week's MMA Mobile Marketing Forum in Los Angeles, the MMA (Mobile Marketing Association) today announced that The CocaCola Company has joined the MMA's Premium Membership tier and Microsoft Advertising, the first-ever Premium Member, has renewed its participation for a twoyear term. Launched in November 2009, MMA's Premium Membership is an exclusive tier for a limited number of companies that have substantial global...

2010-11-10 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Nov. 10, 2010 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released the October 2010 U.S. Mobile Consumer Briefing, MMA's monthly survey of U.S. adult mobile phone users (mobile consumers) about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey found that 59 percent of mobile consumers plan...

2010-11-03 08:00:00

LOS ANGELES, Nov. 3, 2010 /PRNewswire/ -- MMA Forum -- With an appearance in Due Date due out Friday; a fourth solo album slated to release this December; a new sketch show that he is executive producing for FOX; and his Sirius radio show, The Foxxhole, going strong, Jamie Foxx is a leading force with a wide range of interests, and now he is adding mobile to that list. The MMA Mobile Marketing Forum (www.mobilemarketingforum.com) is pleased to announce that Mr. Foxx will keynote its event...

2010-10-26 11:35:00

NEW YORK, Oct. 26 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced its 2011 North American Board of Directors, which will provide leadership and strategic guidance for the association, support of its members and sustainable growth of the mobile marketing industry. Key focus areas for the 2011 North American Board will be to accelerate the growth of mobile marketing and advertising, oversee the release of next generation advertising and mobile...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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