Quantcast

Latest Mobile Marketing Association Stories

2010-06-17 08:00:00

NEW YORK, June 17 /PRNewswire/ -- The Mobile Marketing Association (MMA), the premier global non- profit trade association established to lead the growth of mobile marketing and its associated technologies, is hosting a three-part webinar series this summer. Sponsored by Microsoft, the MMA Summer Series will focus on Retail, Travel, Who: CPG. MMA is kick-starting the Summer Series with a focus...

2010-06-15 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 15 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the appointment of Marco Lopes as managing director of the MMA's Latin America (LATAM) branch. In his new role, Lopes is responsible for driving the association's charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region's leading association. (Logo:...

2010-06-08 08:00:00

NEW YORK, June 8 /PRNewswire/ -- MMA Forum -- The MMA Mobile Marketing Forum (www.mobilemarketingforum.com) officially opened this morning in New York, hosting delegates from around the world to network, review and hear about the latest trends and happenings in mobile marketing. Hosted by the Mobile Marketing Association (MMA) (www.mmaglobal.com), the Forum is held at the New York Waldorf-Astoria hotel today and tomorrow. This year's event also showcases a Mobile Experience Lab, an...

2010-06-03 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 3 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), today published a whitepaper that provides the industry with a concise, actionable overview of widely used display ad unit sizes measuring 320 pixels in width or larger. These ad units represent new opportunities for brands, agencies and other members of the mobile marketing ecosystem to engage with their audience on large-screen smartphones and tablets. (Logo:...

2010-05-21 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 21 /PRNewswire/ -- The Mobile Marketing Association (MMA) today announced that Alcatel-Lucent and Isobar, a global full-service digital communications agency, are new members of its North America Board of Directors. The MMA also announced that Jack Philbin, co-founder and president of Vibes Media, one of the United States' premier experts on mobile marketing, is now Vice Chair of the MMA North America Board of Directors Executive Committee....

2010-05-19 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 19 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released May 2010 U.S. Mobile Consumer Briefing, MMA's latest monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available free of charge to most MMA members, the new survey shows that approximately one in five U.S. adult mobile phone owners have...

2010-05-13 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 13 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today highlighted its efforts and focus to minimize the cost, risk and time to market for consumer agencies, brands and retailers as they implement mobile marketing strategies. The initiative is designed to further the recent trend among major agencies, brands and retailers - including Ogilvy Interactive, Isobar and Best Buy, as they move their mobile budgets out of...

2010-04-26 19:29:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, April 26 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile content services such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web. (Logo:...

2010-04-21 11:57:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, April 21 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released the latest Mobile Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows that nearly one in four U.S. adult consumers uses mobile location services, with usage...

2010-04-06 07:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, April 6 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released highlights from the latest Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Conducted in the aftermath of the devastating Haitian earthquake in January, the survey demonstrates that text messaging is now widely...


Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.