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Latest Mobile Marketing Association Stories

2010-05-13 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, May 13 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today highlighted its efforts and focus to minimize the cost, risk and time to market for consumer agencies, brands and retailers as they implement mobile marketing strategies. The initiative is designed to further the recent trend among major agencies, brands and retailers - including Ogilvy Interactive, Isobar and Best Buy, as they move their mobile budgets out of...

2010-04-26 19:29:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, April 26 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile content services such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web. (Logo:...

2010-04-21 11:57:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, April 21 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released the latest Mobile Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows that nearly one in four U.S. adult consumers uses mobile location services, with usage...

2010-04-06 07:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, April 6 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released highlights from the latest Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Conducted in the aftermath of the devastating Haitian earthquake in January, the survey demonstrates that text messaging is now widely...

2010-03-23 08:47:00

LAS VEGAS, March 23 /PRNewswire/ -- CTIA Wireless 2010 -- During CTIA Wireless 2010 held this week in Las Vegas, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the formal launch of its MMA Canada Council. The launch reflects the latest in the MMA's efforts to establish regional presence with local focus across the globe. MMA Canada is led by Michael O'Farrell, Country Manager for the MMA, along with Canadian council co-chairs Ross Buchanan, Director, Digital...

2010-03-23 07:02:00

NEW YORK, March 23 /PRNewswire/ -- Demonstrating the continued uptake in mobile marketing by leading brands and agencies, the Mobile Marketing Association (MMA) today announced the addition of BestBuy, Polo Ralph Lauren and OMD Ignition Factory as three new honorary members of its North America Board of Directors. Serving for the remainder of the 2009-2010 term, the newly appointed board members are: Tiffany Gerhardt, Senior Marketing Manager, Emerging Capabilities for BestBuy Jeff...

2010-03-23 07:01:00

LAS VEGAS, March 23 /PRNewswire/ -- CTIA Wireless 2010 -- During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives. (Logo: http://www.newscom.com/cgi-bin/prnh/20090715/LA46363LOGO) "We're already seeing significant buzz this year in the mobile retail space, with major brands delving into a variety of mobile...

2010-03-09 14:16:00

NEW YORK, March 9 /PRNewswire/ -- What: To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising, now available for download at...

2010-02-02 04:00:00

NEW YORK, LONDON, SINGAPORE AND SAO PAULO, Feb. 2 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), today released highlights from the latest US Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows that 17 percent of all adults currently use mobile banking, with interest...

2010-02-01 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Feb. 1 /PRNewswire/ -- With unprecedented awareness in the efficacy of mobile marketing and surging growth in worldwide membership, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced a restructuring of the organization whereby its four operating regions -- Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America -- will be transformed into business units. As part of this shift, the roles...


Word of the Day
omphalos
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.
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