Latest Mobile Marketing Association Stories
NEW YORK, Nov. 30, 2012 /PRNewswire/ -- The Federal Communications Commission (FCC) has issued a Declaratory Ruling based on a petition filed by SoundBite Communications that states a confirmatory stop text message, a text message sent to a consumer in response to an opt-out request, does not violate the Telephone Consumer Protection Act (TCPA). (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Mobile Marketing Association (MMA), the leading global trade...
DUBLIN, Calif., Nov. 20, 2012 /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, mobile devices are playing a more crucial role than ever before in influencing consumers' shopping decisions at the point of sale and across...
NEW YORK, Oct. 26, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize, a digital engagement company, has elevated their MMA membership status to North America Premier Member, the highest level of regional membership available. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) ePrize is the leader in digital and mobile engagement, strengthening the...
NEW YORK, Oct. 16, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) With increased...
NEW YORK, Oct. 15, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today unveils, the 2012 Global Board Executive Committee. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Elected by the MMA Global Board for their leadership and visionary approach to mobile, the Global Board Executive Committee represents business leaders across the entire marketing, technology and advertising spectrum....
NEW YORK, Oct. 5, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global interactive marketing provider ExactTarget (NYSE:ET) has become the first North America Premier Member of the MMA, the highest level of regional membership available to member companies. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO ) ExactTarget is a leading global provider...
NEW YORK, Oct. 4, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, attracted industry heavy hitters and thought-leaders to its inaugural Advertising Week conference, Smarter Mobile Marketing (SM2). The two-day conference, sponsored by Millennial Media, focused on how mobile has revolutionized the media space, with the theme "business transformational" echoed throughout the entire event. (Logo:...
NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties(TM) winners after receiving close to 500 submissions across 19 categories and 36 countries from around the globe. The gold, silver and bronze are awarded based on the best-in-class mobile marketing executions from agencies, marketers, and other mobile providers. (Logo:...
NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme "reinspire," and a line-up of media visionaries to speak about mobile and media inspiration. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Nicholas D. Kristof, New York Times Pulitzer Prize-Winning Columnist, began the event by empowering...
NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of speakers including Michelle Peluso, Global Consumer Chief Marketing and Internet Officer, Citigroup, as well as David Kenny, Chairman and CEO, The Weather Channel Company. Sprint also used the SM2 stage to unveil an exclusive mobile...
