Latest Mobile Marketing Association Stories
NEW YORK, Oct. 1, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Kent Anderson, President, Macys.com: A Macy's employee for almost three decades, Kent is a seasoned media expert who applies his understanding of the marketplace to grow Macys.com. He has...
NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties(TM) Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Smarties(TM) Gala is part of MMA's SM2 conference being held from October 2-3, as the only official mobile event during New York's Advertising Week. The awards recognize visionary...
NEW YORK, Sept. 24, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication of "The MMA Primer on Mobile Analytics" as part of the MMA Mobile Updates. The latest whitepaper explores the power of mobile analytics and how marketers and advertisers alike can leverage the behavioral data to connect more meaningfully with consumers across all channels. (Logo:...
NEW YORK, Sept. 24, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the "Mobile Rich Media Reporting Metrics Definitions" as part of the MMA Mobile Market Updates. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) To provide clarity across the industry, the MMA developed a standard of rich media metrics, thereby eliminating the overwhelming...
NEW YORK, Sept. 19, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA) released the latest edition (Vol. 7, No. 2) of its award-winning International Journal of Mobile Marketing (IJMM) focusing on today's mobile marketing innovations and applications. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) This edition reports on the investigation of Gen Y behavioral reactions to mobile marketing, mobile commerce and its projected impact, the rise of mobile data...
SAN FRANCISCO, Sept. 12, 2012 /PRNewswire/ -- Today, InMobi, the largest independent mobile advertising network, announces that it has experienced 437% growth in rich media ad impressions on its HTML5 ad authoring platform, Sprout, in the first eight months of 2012. During this period, the growth of mobile and tablet devices, and increase in consumers' mobile media consumption have contributed to significant change in the advertising landscape and the uptake of mobile rich media....
NEW YORK, Aug. 29, 2012 /PRNewswire/ -- During a closed-door, invitation only meeting at the MMA CEO and CMO Summit, the MMA unveiled its new initiative, "MXS" which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape. MXS - which stands for Mobile's X% Solution - is believed to be the first empirically based study of the rebalancing and...
NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced the formation of its North American Regional Board Executive Committee. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Chairman: Jack Philbin, co-founder, president and CEO, Vibes Vice Chairman: Michael Bayle, senior vice president & general manager, mobile, ESPN Treasurer: Anne Schelle, CEO & partner/acting executive director, Acta Wireless/Open Mobile...
NEW YORK, July 31, 2012 /PRNewswire/ -- Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as the first ever Jury Chair for 'The Smarties(TM)' Awards 2012 - the only global awards program dedicated exclusively to mobile...
NEW YORK, July 16, 2012 /PRNewswire/ -- Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix. Called SMoX.me for Smart Mobile Cross Marketing Effectiveness, the research will...
