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Last updated on April 17, 2014 at 21:23 EDT

Latest Mobile Marketing Association Stories

2012-10-03 18:20:26

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties(TM) winners after receiving close to 500 submissions across 19 categories and 36 countries from around the globe. The gold, silver and bronze are awarded based on the best-in-class mobile marketing executions from agencies, marketers, and other mobile providers. (Logo:...

2012-10-03 14:21:02

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme "reinspire," and a line-up of media visionaries to speak about mobile and media inspiration. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Nicholas D. Kristof, New York Times Pulitzer Prize-Winning Columnist, began the event by empowering the...

2012-10-03 06:24:45

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of speakers including Michelle Peluso, Global Consumer Chief Marketing and Internet Officer, Citigroup, as well as David Kenny, Chairman and CEO, The Weather Channel Company. Sprint also used the SM2 stage to unveil an exclusive mobile...

2012-10-01 02:26:44

NEW YORK, Oct. 1, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Kent Anderson, President, Macys.com: A Macy's employee for almost three decades, Kent is a seasoned media expert who applies his understanding of the marketplace to grow Macys.com. He has been integral...

2012-09-25 06:24:24

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties(TM) Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Smarties(TM) Gala is part of MMA's SM2 conference being held from October 2-3, as the only official mobile event during New York's Advertising Week. The awards recognize visionary campaigns and...

2012-09-24 06:23:54

NEW YORK, Sept. 24, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication of "The MMA Primer on Mobile Analytics" as part of the MMA Mobile Updates. The latest whitepaper explores the power of mobile analytics and how marketers and advertisers alike can leverage the behavioral data to connect more meaningfully with consumers across all channels. (Logo:...

2012-09-24 02:25:15

NEW YORK, Sept. 24, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the "Mobile Rich Media Reporting Metrics Definitions" as part of the MMA Mobile Market Updates. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) To provide clarity across the industry, the MMA developed a standard of rich media metrics, thereby eliminating the overwhelming terminology that...

2012-09-19 02:26:47

NEW YORK, Sept. 19, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA) released the latest edition (Vol. 7, No. 2) of its award-winning International Journal of Mobile Marketing (IJMM) focusing on today's mobile marketing innovations and applications. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) This edition reports on the investigation of Gen Y behavioral reactions to mobile marketing, mobile commerce and its projected impact, the rise of mobile data services...

2012-09-12 02:26:30

SAN FRANCISCO, Sept. 12, 2012 /PRNewswire/ -- Today, InMobi, the largest independent mobile advertising network, announces that it has experienced 437% growth in rich media ad impressions on its HTML5 ad authoring platform, Sprout, in the first eight months of 2012. During this period, the growth of mobile and tablet devices, and increase in consumers' mobile media consumption have contributed to significant change in the advertising landscape and the uptake of mobile rich media. (Logo:...

2012-08-29 10:22:15

NEW YORK, Aug. 29, 2012 /PRNewswire/ -- During a closed-door, invitation only meeting at the MMA CEO and CMO Summit, the MMA unveiled its new initiative, "MXS" which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape. MXS - which stands for Mobile's X% Solution - is believed to be the first empirically based study of the rebalancing and optimization...