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Last updated on April 23, 2014 at 17:02 EDT

Latest Mobile Marketing Association Stories

2012-08-29 02:24:25

NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced the formation of its North American Regional Board Executive Committee. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Chairman: Jack Philbin, co-founder, president and CEO, Vibes Vice Chairman: Michael Bayle, senior vice president & general manager, mobile, ESPN Treasurer: Anne Schelle, CEO & partner/acting executive director, Acta Wireless/Open Mobile Video...

2012-07-31 10:24:39

NEW YORK, July 31, 2012 /PRNewswire/ -- Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as the first ever Jury Chair for 'The Smarties(TM)' Awards 2012 - the only global awards program dedicated exclusively to mobile marketing....

2012-07-16 02:21:59

NEW YORK, July 16, 2012 /PRNewswire/ -- Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix. Called SMoX.me for Smart Mobile Cross Marketing Effectiveness, the research will...

2012-06-14 02:23:56

SEATTLE, June 14, 2012 /PRNewswire/ -- OpenMarket (www.openmarket.com), a leading mobile messaging and payments company, today announced Jay Emmet's election to the Mobile Marketing Association (MMA) North American Board of Directors. Emmet is the General Manager of OpenMarket, a subsidiary of Amdocs, and brings more than 15 years of wireless industry and mobile channel experience to the MMA. He represents one of the first mobile aggregator companies to successfully launch SMS services in...

2012-06-12 06:24:47

NEW YORK, June 12, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA's North American membership, will serve a two-year term beginning this June. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Last week, the MMA announced...

2012-06-06 10:21:56

NEW YORK, June 6, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the addition of thirteen new industry leaders to its Global Board of Directors. Elected by the MMA's global membership, new board members will serve a two-year term beginning June 2012. The prestigious new board is reflective of the transformation the MMA has experienced over the past year, including growing its membership and...

2012-05-16 06:25:59

SAO PAULO, May 16, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announces the launch of MMA Mexico. The newest of the 20 local MMA Councils that have been launched worldwide, MMA Mexico was created in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success in Mexico. (Logo:...

2012-05-15 10:23:42

NEW YORK, May 15, 2012 /PRNewswire/ -- Google today, with the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the launch of an updated version of "Our Mobile Planet," a mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages at thinkwithgoogle.com/mobileplanet. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) "Understanding the mobile consumer is...

2012-05-14 02:25:43

NEW YORK, May 14, 2012 /PRNewswire/ -- The International Festival of Creativity - Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of...

2012-05-09 02:24:32

NEW YORK, May 9, 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced new, expanded categories for The SMARTIES(TM), the only global awards program recognizing innovation, creativity and leadership in mobile marketing. The organization is now accepting submissions for the awards, which will be presented at a global ceremony on Wednesday October 3, 2012, culminating the MMA's Advertising Week event in New York...