Latest Mobile Marketing Association Stories
NEW YORK, Nov. 17, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile channel, publishes, "Mobile Barcodes: an Overview for Marketers". The white paper explains in clear language how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and much, much more. (Logo:...
NEW YORK, Nov. 8, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that Elon Gold, one of America's top comedians and a frequent "Tonight Show" guest, will entertain at the 2011 MMA Global Mobile Marketing Awards Gala on November 17th(, )at the SLS Hotel at Beverly Hills. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The MMA Mobile Marketing Awards for Innovation, Creativity and...
DUBLIN, Calif., Nov. 8, 2011 /PRNewswire/ -- More consumers are planning to use their mobile device to make a purchase this holiday season than ever before, according to a joint national survey conducted by Sybase 365, a subsidiary of Sybase Inc., the global leader in mobile messaging and mobile commerce services and the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry. (Logo: http://photos.prnewswire.com/prnh/20101203/MM12180LOGO) The survey...
NEW YORK, Oct. 31, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the marketer and agency finalists for the 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership. The finalists represent the best-of-the-best in mobile marketing from across the globe. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) "The over 25% increase in submissions from all over the world is...
NEW YORK, Oct. 17, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of the MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications, for public comment. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) "These new privacy policy guidelines fill an urgent need for all...
NEW YORK, Oct. 13, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced that Los Angeles Mayor Antonio R. Villaraigosa will be the featured speaker at a special lunch held on Thursday, November 17th for attendees at the MMA Forum Los Angeles. The MMA Forum takes place on November 16th and 17th, 2011, at the SLS Hotel at Beverly Hills. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Mayor Villaraigosa, who began his second term in July of 2009, is...
NEW YORK, Oct. 13, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile channel, has taken the lead on Location Based Services (LBS) with the publication of a highly anticipated whitepaper, "Mobile Location Based Services Marketing". For many marketers, Mobile Location Based Marketing promises an unprecedented, new way to connect with customers, delivering highly relevant, targeted messages at the time and place when a...
NEW YORK, Oct. 5, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced plans to inaugurate a new, two-day conference and expo created specifically for the mobile marketing industry at Advertising Week 9, 2012. The MMA Mobile Conference and Expo will bring mobile to the forefront of programming during the week. Millennial Media will serve as the founding sponsor of the event. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The MMA, the leading global...
NEW YORK, Sept. 26, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, and Poynt are hosting a webinar on contextual relevance and mobile local Who: search for the EMEA marketplace. The webinar will discuss the opportunities in mobile and what it means to...
NEW YORK, Sept. 23, 2011 /PRNewswire/ -- (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Mobile Marketing Association (MMA), the premier global non- profit trade association established to lead the growth of mobile marketing, along with Pontiflex and Paper Hat Press are hosting a webinar looking at the future of mobile marketing and Who: consumer engagement. The webinar will discuss the latest findings...
