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Last updated on April 17, 2014 at 9:08 EDT

Latest Mobile Marketing Association Stories

2011-10-05 10:58:00

NEW YORK, Oct. 5, 2011 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced plans to inaugurate a new, two-day conference and expo created specifically for the mobile marketing industry at Advertising Week 9, 2012. The MMA Mobile Conference and Expo will bring mobile to the forefront of programming during the week. Millennial Media will serve as the founding sponsor of the event. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The MMA, the leading...

2011-09-26 08:00:00

NEW YORK, Sept. 26, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, and Poynt are hosting a webinar on contextual relevance and mobile local Who: search for the EMEA marketplace. The webinar will discuss the opportunities in mobile and what it means to...

2011-09-23 08:00:00

NEW YORK, Sept. 23, 2011 /PRNewswire/ -- (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Mobile Marketing Association (MMA), the premier global non- profit trade association established to lead the growth of mobile marketing, along with Pontiflex and Paper Hat Press are hosting a webinar looking at the future of mobile marketing and Who: consumer engagement. The webinar will discuss the latest...

2011-09-19 08:00:00

NEW YORK, Sept. 19, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, and Truste are hosting a webinar on mobile privacy that focuses on emerging best practices, consumer insights and mobile privacy concerns. The webinar will be moderated by the MMA and will include speakers from The...

2011-07-19 08:00:00

NEW YORK, SINGAPORE, LONDON and SAO PAULO, July 19, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that Mojiva Inc. (www.mojivainc.com), parent company to Mojiva (www.mojiva.com), the leading mobile ad network, and Mocean Mobile (www.moceanmobile.com), the mobile ad serving standard, has joined the MMA as a Global Premium Member. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) Core to its membership, the leading mobile ad...

2011-07-12 08:00:00

NEW YORK, July 12, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) is hosting a full-day workshop on The Fundamentals of Mobile Marketing Success. Designed for beginner to intermediate mobile marketers, the workshop offers tactical takeaways and best practices for increased customer engagement and bottom-line What:...

2011-07-11 08:00:00

NEW YORK, SINGAPORE, LONDON and SAO PAULO, July 11, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that Motricity (www.motricity.com)has joined the MMA as a Global Premium Member. Through the delivery of relevance-driven merchandising, marketing and advertising solutions, Motricity empowers mobile operators, brands and agencies to maximize their reach with customers. Membership with the MMA will allow Motricity to reinforce the benefits and...

2011-06-30 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 30, 2011 /PRNewswire/ -- To provide CEOs, CMOs, presidents and other senior-level executives with a rare opportunity to discuss the future of the mobile marketing industry, the MMA (Mobile Marketing Association) today announced its first annual MMA Mobile CEO and CMO Summit. Held July 24-26 at the Casa de Campo resort in the Dominican Republic, this exclusive, invitation-only event will feature leaders and top decision-makers from every...

2011-06-28 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 28, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published "Getting Started --A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition." Available as a free download, this white paper is designed to provide brands, agencies and other marketing professionals with a concise, hands-on guide for creating, measuring and monetizing campaigns that feature mobile apps and...

2011-06-16 11:58:00

NEW YORK, June 16, 2011 /PRNewswire/ -- Mobile Marketing Forum -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the formation of a Mobile Analytics Committee. The Committee has been formed with the purpose of addressing and defining standards and measurement methodologies that govern the practice of mobile analytics and the evolution of mobile into a marketer's eCRM efforts. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The opportunity for...