Latest Mobile Marketing Association Stories

ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- CTIA Wireless 2011 -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the guidelines are the cross-carrier industry standard for mobile content services such as text messaging (SMS), multimedia messaging (MMS), common short code programs and Interactive Voice Response (IVR). (Logo:...

NEW YORK, SINGAPORE, LONDON and SAO PAULO, March 16, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and InMobi (www.inmobi.com), the world's largest independent mobile advertising network, today announced that InMobi has joined the MMA as a Global Premium Member. Already recognized as a global leader in the mobile industry, InMobi brings the future of mobile marketing to the forefront as the Founding Sponsor of the first ever MMA Mobile CEO Summit. InMobi's...

BOSTON, LONDON, LOS ANGELES, NEW YORK, SINGAPORE and SAO PAULO, March 2, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) today announced that Millennial Media (http://www.millennialmedia.com/about-millennialmedia/), the independent leader in mobile advertising, is now a Premium Member. Already active as a long-standing member of the MMA, Millennial Media will assume a leadership role in developing an industry wide MMA Mobile Marketing Guide which will draw on in-depth research...

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Feb. 8, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published the fifth edition of its "Mobile Advertising Guidelines," which are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem members with industry-standard technical specifications and best practices. The MMA also published two complementary documents for emerging opportunities in mobile marketing: Draft...

CHICAGO, LONDON, LOS ANGELES, NEW YORK, SINGAPORE and SAO PAULO, Feb. 7, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) and Tribune Company (www.tribune.com), one of the United States' leading media companies operating businesses in broadcasting, publishing, and digital media, today announced the company has joined the MMA as a Premium Member. Launched in November 2009, MMA's Premium Membership is the highest-tier membership for companies wishing to establish an advanced global...

WASHINGTON and NEW YORK, Feb. 2, 2011 /PRNewswire/ -- CTIA-The Wireless Association® and the MMA (Mobile Marketing Association) announced today the creation of a joint task force that will streamline the process for Common Short Code (CSC)-based mobile marketing programs in the U.S. Led by executives from the two organizations and from the mobile marketing program ecosystem, this new group will focus on two areas: shortening time-to-market for mobile marketing programs and supporting...

BOCA RATON, Fla., Jan. 26, 2011 /PRNewswire/ -- During the MMA CBP Forum (Consumer Best Practices) held today in Florida, the MMA (Mobile Marketing Association) (www.mmaglobal.com) announced the formation of the MMA Interactive Voice Response (IVR) Committee. The Committee's objectives are educating the marketplace, creating best practices and building standards around the effective use of interactive voice services in mobile marketing. As mobile marketing continues to become more refined...

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Dec. 21, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published "Guidelines and Best Practices in Mobile Price Promotions." Created by the MMA's Mobile Couponing Committee, the document is designed to provide marketers, merchants, wireless carriers and other ecosystem members with an industry-standard framework for using mobile coupons and rebates to increase sales and promote consumer loyalty. (Logo:...

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Dec. 20, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) today announced the launch of an initiative focused on the development of a comprehensive set of mobile privacy guidelines to complement its already well-established Global Code of Conduct. The objective of these guidelines is to address the growing need for marketers and consumers to have a transparent, accepted understanding as to how consumer information is collected and used...

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association), an action- oriented organization with global focus, regional actions and local relevance, today announced its hosting of a webinar centered on the use of mobile marketing within the travel industry. Sponsored by Microsoft, the MMA webinar will focus on travel Who: featuring a case study on travel by Poynt. MMA webinar...