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Latest Mobile marketing Stories

2014-07-24 23:08:35

Nonprofit fundraising experts emphasize the growing importance of mobile technology in efforts to engage donors. New York, NY (PRWEB) July 24, 2014 The fifth annual Nonprofit Mobile Day gathered experts in nonprofit fundraising to help charities and fundraising professionals understand the ins and outs of mobile marketing and mobile commerce. Among them, Reed Baker, CEO of Sophist LLC and creator of Text-to-Pledge®, was invited to educate attendees about the power of mobile giving....

2014-07-24 23:01:04

Learn how SMS text messaging, voice broadcast, and other call center products will help promote your fitness business. Santa Monica, CA (PRWEB) July 24, 2014 Just as fitness and health professionals take their clients’ health seriously, they must consider their own financial and marketing strength to be important as well. CallFire takes flabby and weak marketing campaigns to the next level by using the most powerful communication tools available - CallFire’s Cloud Call Center, IVR,...

2014-07-17 23:11:23

TXTImpact, a USA based leading SMS Marketing and Business Text Messaging service provider, added support for USA & Canada long codes to their online cloud based business text message platform. Businesses can now use a use 10 digit long code to reach their customers via text messaging. New York, NY (PRWEB) July 17, 2014 TXTImpact Business Text Message platform allows businesses to connect with customers via text message. Businesses can communicate with customers, employees, partners,...

2014-07-17 23:07:10

Provides Unprecedented Intelligence, Analytics and Actionability to Help Optimize the Entire Mobile Marketing Ecosystem Through a Single Dashboard San Francisco, CA (PRWEB) July 17, 2014 Singular, the most advanced SaaS mobile marketing platform, announced today the closing of $5 million in Series Seed funding and the launch of a revolutionary new platform that enables marketers to unify, analyze and optimize their entire mobile marketing operations through a single dashboard. The funding...

2014-07-17 23:00:24

Seattle Company Grows to 200 Employees and Takes On a New Name for a Big Future in the Mobile Marketing Ecosystem Seattle, WA (PRWEB) July 17, 2014 Today, HasOffers, the leader in attribution analytics, announced it has changed the company’s name to TUNE (http://www.tune.com) on the opening day of its annual Postback Conference in Seattle. The company’s current products — HasOffers.com and MobileAppTracking.com (MAT) — now roll up under TUNE, the larger parent name. “We’ve...

2014-07-17 12:35:03

Latest report from mobile marketing automation company Swrve reveals benchmarks for mobile app performance SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Swrve, the world's leading mobile marketing automation platform, today released results from its App Metrics Report. The report outlines benchmarks for mobile app performance including retention, engagement, time spent, marketing and social sharing behaviors. Findings from this report show that more than one-third (34.1 percent) of mobile app...

2014-07-17 08:25:37

Industry leader Kristine Newman, SVP, to head unit NEW YORK, July 17, 2014 /PRNewswire/ -- Global communications agency Cohn & Wolfe today announced the launch of the Cohn & Wolfe Mobile Engagement unit ME-24 in a joint venture with Joule, a global leader in mobile and multiscreen marketing. The global unit will be led by mobile industry veteran Kristine Newman, Senior Vice President, Mobile Engagement, Cohn & Wolfe. ME-24 offers three categories of service for clients:...

2014-07-16 23:08:12

The MyPreferences Campaign customer personalization platform empowers companies to tailor communications to recipients’ needs, reducing opt-outs and improving marketing ROI Atlanta, Georgia (PRWEB) July 16, 2014 PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Campaign product, a cloud-based platform designed to reduce customer opt-outs and improve digital marketing efficiency...

2014-07-15 16:25:17

Enables developers for Amazon Fire OS to manage mobile marketing automation on Amazon Fire Phone and Kindle devices SAN FRANCISCO, July 15, 2014 /PRNewswire/ -- Swrve, the leader in mobile marketing automation, today announced support for the Amazon Fire Phone, bringing the power of the Swrve platform to the Amazon ecosystem, including support for targeted in-app marketing campaigns and real-time segmentation and optimization. With the Amazon Fire Phone set to become a major player...

2014-07-15 12:25:52

Study demystifies effectiveness of smartphone ads; offers marketers tips NEW YORK, July 15, 2014 /PRNewswire/ -- Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads -- those tiny banner ads that pop up in your smartphone's web browser -- actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can have a big effect on consumers...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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