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Last updated on April 16, 2014 at 17:34 EDT

Latest Mobile marketing Stories

2014-04-16 08:29:17

SAN FRANCISCO, MUMBAI and BRASILIA, April 16, 2014 /PRNewswire/ -- Launches innovative new ad format that leverages deep linking to combine the power of search and mobile ads Vserv.mobi [http://www.vserv.mobi ], an award winning mobile advertising exchange, today announced the launch of Search Intent Ads, a new advertising format that integrates the power of search into mobile ads. This format is designed to help marketers attain...

2014-04-14 23:05:00

Online Marketing Agency Wpromote Finds Smartphone and Tablet Share of Traffic Continues to Rise at the Expense of Desktop; Now Accounts for One-Quarter of All Visits El Segundo, California (PRWEB) April 14, 2014 Web traffic from mobile and tablet devices jumped 50 percent over the past year and now accounts for more than a quarter of all visits, according to data from online marketing company Wpromote. Non-desktop traffic jumped to 27 percent of visits in the first quarter of 2014, up...

2014-04-11 23:21:23

Nashville Marketing Firm Launches Tech Startup Using Unique Entrepreneurial Model Brentwood, TN (PRWEB) April 11, 2014 The A Group (TAG), a marketing and technology agency in Nashville, Tennessee, announces the launch of a sister company, Textify Mobile, a software-as-a-service startup designed to provide businesses and organizations with an easy-to-use text marketing and fundraising solution. Textify was created through a unique entrepreneurial model that gave TAG employees the...

2014-04-10 08:24:59

Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers CHANTILLY, Va., April 10, 2014 /PRNewswire/ -- U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey, advisor to companies in the local media industry. In its Annual U.S. Local Media Forecast (2013-2018), the firm projects mobile local ad revenues to...

2014-04-09 08:26:36

As first to adopt the TRUSTed Ads Mobile Privacy Management Platform, Millennial Media shares results from their 2013 campaigns SAN FRANCISCO, April 9, 2014 /PRNewswire/ -- TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now choosing to utilize TRUSTed Ads as their mobile advertising privacy solution. Since it was first to market two...

2014-04-09 08:24:48

Businesses Leveraging Mobile Engagement to Build Customer Loyalty and Quadruple Average Cart Size PLEASANTON, Calif., April 9, 2014 /PRNewswire/ -- A recent marketing program conducted by FunMobility in over two dozen hardware stores is providing valuable insights for businesses looking to leverage the speed and agility of mobile marketing. The program's results reveal some of the most effective and successful strategies retailers are currently using to build their loyalty databases, and...

2014-04-08 23:24:50

AppFlood, the transparent global mobile advertising network from PapayaMobile, today announced the launch of its own mobile Real-Time Bidding (RTB) technology platform - the first mobile-focused RTB ad exchange plus Demand-Side Platform (DSP) to be engineered and launched in China. San Francisco, CA (PRWEB) April 08, 2014 AppFlood, the transparent global mobile advertising network from PapayaMobile, today announced the launch of its own mobile Real-Time Bidding (RTB) technology platform -...

2014-04-08 23:04:37

SMS Masterminds, division of The SpendSmart Payments Company, Inc. and mobile and loyalty marketing solutions provider is now in over 100 markets around the United States, Mexico and Puerto Rico. San Luis Obispo, CA (PRWEB) April 08, 2014 SMS Masterminds, a division of The SpendSmart Payments Company, Inc. (OTCQB: SSPC), a provider of payment solutions that support smart spending habits, is proud to announce a new milestone: signing their 100th licensee. A Masterminds licensee is...

2014-04-08 08:26:44

Company Adds Additional Investor in Series C Funding SAN FRANCISCO, April 8, 2014 /PRNewswire/ -- Invoca, the leading provider of cloud-based inbound call marketing technology, today announced Invoca Signal, an all new patent-pending voice intelligence technology, and its deployment with one of the world's largest retailers. In addition, the company announced it has added salesforce.com as an investor in its Series C round. http://photos.prnewswire.com/prnvar/20140408/NE00026LOGO-a...

2014-04-08 08:21:17

DMEa Driver Connect joins with leading prepaid maintenance provider to put Fidelis PPM in the palm of the customer's hand -- and powerful mobile marketing and retention at the dealership's fingertips DAYTONA BEACH, Fla., April 8, 2014 /PRNewswire/ -- DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that Fidelis PPM, the leading provider of prepaid maintenance (PPM) solutions, has selected DMEa's award-winning Driver Connect as...