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Latest Mobile marketing Stories

2014-05-15 23:07:36

Chango Study Reveals Brand & Agency Trends in Retargeting New York, NY (PRWEB) May 15, 2014 A new survey by Chango (http://www.chango.com), a programmatic advertising platform that connects marketers with their audiences across all devices, found that 41 percent of brands and agencies think that social is the key to retargeting on mobile devices. The complete report can be found at http://www.chango.com/resources/whitepapers/SOTI-Retargeting-Q2-2014. “The Retargeting State Of The...

2014-05-15 23:05:32

Location-based mobile advertising surges with Tier 1 auto marketers – grows from 5% to 22% of all campaigns. Custom audience targeting using location and audience data combined provide even higher engagement than geo-fencing alone. New York, NY (PRWEB) May 15, 2014 Verve, the leader in location-based mobile advertising, today published its “State of the Market: Location Powered Mobile Advertising, Deep Dive on Auto” report. The report highlights the rapid growth, diversity and...

2014-05-12 16:25:38

World's Number One Olive Oil Brand Entices Shoppers with Interactive Mobile Marketing Campaign Featuring Video, Recipes and More NEW YORK, May 12, 2014 /PRNewswire/ -- Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring mouthwatering recipes and bite-size videos starring Chef Fabio Viviani. Building on the success of their first mobile marketing campaign partnership that utilized SmartSource with NFC, News America...

2014-05-12 12:25:53

After Successful Rollout in the U.S. and Brazil, Incubator Will Shape the Future of Mobile Marketing in Australia DEERFIELD, Ill., May 12, 2014 /PRNewswire/ -- Mondelez International, the world's pre-eminent maker of chocolate, biscuits, gum and candy, today announced the launch of Mobile Futures in Australia. The initiative, already successfully launched in the U.S. and Brazil, aims to ignite the company's consumer connections by collaborating with some of the brightest and most...

2014-05-08 23:16:00

Nissan Signs on as Sponsor of Mobile Platform Targeting Hispanic Millennials in the Build-up to the Summer’s Biggest Event Los Angeles, Calif. (PRWEB) May 08, 2014 Los Angeles-based multicultural mobile marketing solutions company BRIABE Mobile today launched its “ROAD TO RIO” platform, a curated mobile soccer content platform, utilizing its proprietary CATALYST™ technology. The platform offers unique and exclusive content in both English and Spanish targeted to the more than 50%...

2014-05-07 08:27:14

Build branded launch-ready sweepstakes in minutes, less expensively, more efficiently and at a cost much less than a traditional sweepstakes ROCHESTER, N.Y., May 7, 2014 /PRNewswire/ -- US Sweepstakes and Fulfillment Company, a leading national sweepstakes and interactive promotional marketing company, has launched a new low-cost Self-Serve Sweepstakes product that allows customers to build their own fully-branded sweepstakes online. "Promotional sweeps, games and contests are now...

2014-05-06 08:43:31

MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo NEW YORK, May 6, 2014 /PRNewswire/ -- Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin' Brands, as the new Chairman of its Global Board of Directors at the opening of the association's New York Education Forum in New York City....

2014-05-06 08:30:52

SMS Connectivity Solution Provides Direct Connections to Major Carriers for Brands with High-volume, Mission-critical SMS traffic NEW YORK and CHICAGO, May 6, 2014 /PRNewswire/ -- At the 2014 Mobile Marketing Association Forum in New York, Vibes, a mobile marketing technology leader, today announced a new division - Vibes Connect - to address the increase in demand for its SMS short code and traffic management services. SMS veteran and expert John Glennon has joined as vice president...

2014-05-05 20:29:06

NFC-Enabled Omni-channel Advertising Plays Leading Role to Engage Consumers for Brands and Retailers NEW YORK, May 5, 2014 /PRNewswire/ -- By incorporating mobile engagement into the marketing mix for Unilever's flagship brand, Good Humor, and it's 2013 "Share the Love" Omni-channel campaign, Thinaire captured a 2014 Contactless & Mobile award for overall marketing. Thinaire helped sweeten the brand's first mobile marketing initiative - delivering mobile content and engagement...

2014-05-01 23:13:07

Qfuse launches user-friendly mobile site platform with features to help boost reservations for hotels, destination resorts, and cruise lines Boston, MA (PRWEB) May 01, 2014 Quick Fuse Media (Qfuse), LLC, a Boston area mobile marketing company, launched a new feature-rich mobile website platform specifically geared to meet the needs of the travel industry. The customizable platform includes a booking engine that can integrate web-based reservation capabilities from third party providers...


Word of the Day
barghest
  • A goblin in English folklore, often appearing in the shape of a large dog and believed to portend imminent death or misfortune.
  • A ghost, wraith, hobgoblin, elf, or spirit.
The origin of 'barghest' is not known, but it may be from perhaps burh-ghest, town-ghost, or German Berg-geist (mountain spirit) or Bär-geist (bear-spirit).
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