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Latest Mobile marketing Stories

2014-06-26 20:21:36

SANTA CLARA, Calif., June 26, 2014 /PRNewswire/ -- InfoObjects of Santa Clara, California, announced a major performance milestone for location-based advertising (LBA) technology. In a recent customer engagement campaign conducted for Hipcricket, a mobile marketing and advertising technology company located in Bellevue, Washington, over 100 million geofence assessments were processed in a daylong campaign conducted across two U.S. time zones. The campaign involved 300 geofences and...

2014-06-26 12:26:04

New format offers minimal intrusion for consumers and guaranteed views for advertisers NEW YORK, June 26, 2014 /PRNewswire/ -- Ebuzzing announced today the launch of inRead Mobile, following the success of its inRead desktop advertising format. http://photos.prnewswire.com/prnvar/20140626/121972 inRead Mobile is the first outstream format allowing brands to target mobile users with video advertising. It dramatically increases the amount of premium mobile video inventory available to...

2014-06-25 08:28:08

Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies NEW YORK, June 25, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term. http://photos.prnewswire.com/prnvar/20140505/84530 The addition of the high caliber...

2014-06-19 23:08:03

Apsalar is committed to putting all resources into providing mobile marketers with the most intelligent tools to help drive successful mobile marketing campaigns. San Francisco, CA (PRWEB) June 19, 2014 Apsalar, a leading mobile measurement & intelligence platform and certified Facebook Mobile Measurement Partner (MMP), announced today that it will exit the programmatic media business to focus all development resources on its analytics and audience management platform. According to...

2014-06-17 12:26:14

STAMFORD, Conn., June 17, 2014 /PRNewswire/ -- Mobile Real Estate, Inc. (MRE), the industry's most advanced mobile solutions provider connecting real estate brokers, agents, and advertisers with local home buyers has hired technology industry veteran Kate Berg as CEO. MRE founder and chairman John Lim identified Berg as the right leader for his six-year-old company, based on her record of advancing business and valuation objectives for her own and others' businesses during her 20+...

2014-06-16 04:20:36

Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights CANNES, France, June 16, 2014 /PRNewswire/ -- From the MMA's Mobile Center of Innovation at the Cannes Lions Festival, the MMA www.mmaglobal.com today released an Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in...

2014-06-12 08:26:19

AppsFlyer Mobile Attribution Analytics Platform Hits 2 Billion SDK Installs and $500M Mobile Ad Spend Annual Run Rate NEW YORK, June 12, 2014 /PRNewswire/ -- According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise ( http://www.iab.net/media/file/IABMarketerPerceptionsofMobileAdvertising2013.pdf, slide 19). In order...

2014-06-12 08:25:21

New mobile marketing research report revealed along with a nine step action plan for businesses to maximize campaigns CHALFONT, Pa., June 12, 2014 /PRNewswire/ -- AWeber, the global email marketing software company, teamed up with the 60 Second Marketer to survey nearly 200 businesses from around the globe to learn about their mobile marketing habits, objectives, obstacles and plans for the future. http://photos.prnewswire.com/prnvar/20140611/117233 The research identified trends and norms in...

2014-06-10 23:12:05

New capital to fund strategic plans that more than doubles revenue through 2015 while continuing to build its technology platform and strategic partnerships. Herndon, VA (PRWEB) June 10, 2014 To continue the company’s high growth and penetration in target markets of home improvement, medical practices and professional services, Surefire Social secured funding to increase the size and scope of its marketing and sales operations. With six major brand partners and over 7,000 permission...

2014-06-10 16:24:42

Twelfth annual Stevie® New Product and Technology Awards will be presented September 12, 2014 in San Francisco PHOENIX, Ariz., June 10, 2014 /PRNewswire-iReach/ -- Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced that its client, CyrusOne has been named a Finalist in the Marketing Campaign of the Year Internet/Telecom category in the 2014 American Business Awards(sm). The impressive results KEO Marketing generated on behalf of its client will...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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