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Latest Mobile marketing Stories

2014-07-15 16:25:17

Enables developers for Amazon Fire OS to manage mobile marketing automation on Amazon Fire Phone and Kindle devices SAN FRANCISCO, July 15, 2014 /PRNewswire/ -- Swrve, the leader in mobile marketing automation, today announced support for the Amazon Fire Phone, bringing the power of the Swrve platform to the Amazon ecosystem, including support for targeted in-app marketing campaigns and real-time segmentation and optimization. With the Amazon Fire Phone set to become a major player...

2014-07-15 12:25:52

Study demystifies effectiveness of smartphone ads; offers marketers tips NEW YORK, July 15, 2014 /PRNewswire/ -- Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads -- those tiny banner ads that pop up in your smartphone's web browser -- actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can have a big effect on consumers...

2014-07-11 23:03:09

RnRMarketResearch.com adds “Mobile Commerce and Payments in Retail POS and Shopping” to its store. Dallas, Texas (PRWEB) July 11, 2014 Online shopping is taking a toll on bricks and motor merchants. However, there are technologies and solutions to deal with the practice of showrooming – the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price. These technologies and solutions include mobile marketing and...

2014-07-11 23:01:01

Event brings together 150 user acquisition and growth professionals during opening night of the 2014 Casual Connect USA conference. SAN FRANCISCO, CA (PRWEB) July 11, 2014 The Mobile UA & Growth Fellowship (MUAGF), the industry's largest network of mobile UA and growth leaders, announced today that its next meeting will take place after opening day of the Casual Connect conference in San Francisco. The invite-only event brings together 150 of the leading user acquisition and...

2014-07-10 08:25:51

'Local Mobile Advantage of Retailing' Report Finds "Search for a Coupon" Ranks As Number 1 Mobile Shopping Activity (35.86 Percent), Ahead of "Buy Item Online" (12.05 Percent) DALLAS and CHICAGO, July 10, 2014 /PRNewswire/ -- Key Ring, a G/O Digital company delivering leading mobile solutions to attract, engage and reward shoppers, today released its "Local Mobile Advantage of Retailing" research study, which provides a snapshot of the varied shopping behaviors and interactions of more than...

2014-07-09 12:29:19

Categories for 2014 Smarties Expanded to Include Wearables, Cross-Screen & Native Advertising NEW YORK, July 9 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Daniel Bonner, Global Chief Creative Officer of Razorfish will serves as the jury chair for the 10(th) annual Smarties awards program. A recognized creative mover and innovator, Bonner will lead a formidable jury of over 20 agency and brand...

2014-07-08 23:04:14

Precision mobile marketing platform from Total Communicator Solutions uses Gimbal Beacons to check fans into games, offers rewards and updates game information. Oxford, MS (PRWEB) July 08, 2014 The University of Mississippi has launched the first beacon technology system in collegiate sports using mobile devices and custom programming to enhance the fan experience during games and link to a rewards program. The new system includes the precision mobile marketing platform, Spark Compass,...

2014-07-04 00:20:35

AdChina and 20+ industry leaders jointly open a new era in programmatic branding SHANGHAI, July 3, 2014 /PRNewswire/ -- The kick-off press conference of China's first programmatic branding research project was held in Beijing on June 11th. The six largest agency groups (Publicis Groupe's Audience On Demand, Omnicom Group's Accuen, &c. Inc.'s iDSP, IPG's Cadreon, GroupM's Xaxis and Aegis Group's Amnet), over 20 publisher groups (Sohu.com, YoukuTudou, CBSi Group, Kmplayer, LeTV,...

2014-07-03 23:00:55

Discover how SMS text messaging, voice broadcast, and other call center products will help promote your entertainment-related events! Santa Monica, CA (PRWEB) July 03, 2014 CallFire is inviting clients behind the velvet rope to help turn their club, theater, bar or other entertainment venue into a popular hotspot with telephony tools that make connecting with customers and generating new business simple and effective. Use Voice Broadcast and SMS text messaging to spread the word about an...

2014-07-01 12:25:25

First Board of its Kind Brings 25 Leading Global Brand Marketers Together to Drive Against MMA's Strategic Mobile Marketing Agenda NEW YORK, July 1, 2014 /PRNewswire/ -- In keeping with the Mobile Marketing Association's (MMA) new 'marketer first' mission and aligning with its commitment to help marketers around the world leverage the power of mobile, today the MMA announced the formation of MM25. http://photos.prnewswire.com/prnvar/20140505/84530 The charter for MM25 is to work...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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