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Latest Mobile marketing Stories

2014-06-16 04:20:36

Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights CANNES, France, June 16, 2014 /PRNewswire/ -- From the MMA's Mobile Center of Innovation at the Cannes Lions Festival, the MMA www.mmaglobal.com today released an Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in...

2014-06-12 08:26:19

AppsFlyer Mobile Attribution Analytics Platform Hits 2 Billion SDK Installs and $500M Mobile Ad Spend Annual Run Rate NEW YORK, June 12, 2014 /PRNewswire/ -- According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise ( http://www.iab.net/media/file/IABMarketerPerceptionsofMobileAdvertising2013.pdf, slide 19). In order...

2014-06-12 08:25:21

New mobile marketing research report revealed along with a nine step action plan for businesses to maximize campaigns CHALFONT, Pa., June 12, 2014 /PRNewswire/ -- AWeber, the global email marketing software company, teamed up with the 60 Second Marketer to survey nearly 200 businesses from around the globe to learn about their mobile marketing habits, objectives, obstacles and plans for the future. http://photos.prnewswire.com/prnvar/20140611/117233 The research identified trends and norms in...

2014-06-10 23:12:05

New capital to fund strategic plans that more than doubles revenue through 2015 while continuing to build its technology platform and strategic partnerships. Herndon, VA (PRWEB) June 10, 2014 To continue the company’s high growth and penetration in target markets of home improvement, medical practices and professional services, Surefire Social secured funding to increase the size and scope of its marketing and sales operations. With six major brand partners and over 7,000 permission...

2014-06-10 16:24:42

Twelfth annual Stevie® New Product and Technology Awards will be presented September 12, 2014 in San Francisco PHOENIX, Ariz., June 10, 2014 /PRNewswire-iReach/ -- Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced that its client, CyrusOne has been named a Finalist in the Marketing Campaign of the Year Internet/Telecom category in the 2014 American Business Awards(sm). The impressive results KEO Marketing generated on behalf of its client will...

2014-06-06 08:23:50

New Funding to Help Company Meet Accelerating Demand from Advertisers and Publishers NEW YORK, June 6, 2014 /PRNewswire/ -- Yieldbot, a leading provider of real-time consumer intent to digital marketers, today announced it has raised a $18 million Series B round of funding. The round was led by SJF Ventures with participation from existing investors RRE Ventures, New Atlantic Ventures and Common Angels, with additional funding from City National Bank. The funding will fuel further...

2014-06-05 16:20:34

LONDON, June 5, 2014 /PRNewswire/ -- Leading mobile marketing company Incentivated is pleased to announce the launch of the Virgin Holidays mobile website, allowing consumers to browse, book and pay for holidays through their smartphone devices. The mobile site (virginholidays.co.uk) contains all holiday destinations and offers available via the desktop site but presented in a way that specifically caters to consumer mobile demands. This follows an earlier piece of...

2014-06-04 23:08:18

Acquisition Allows Chirpify to Deliver Unique Data and Intelligence about Most Valuable Customers Portland, OR (PRWEB) June 04, 2014 Chirpify today announced the acquisition of the conversion analytics company, Measureful. The acquisition is a strategic extension of Chirpify’s current marketing conversion platform, providing brand partners with unique data about cross-channel customer behaviors. Brands using Chirpify’s #actiontag platform, launched last fall, will now have access to...

2014-06-04 08:26:23

LONDON, June 4, 2014 /PRNewswire/ -- The roadside travelling billboard has historically been one of few ways a hotel, restaurant or gas station that sits on the highway can draw in trade. They've always courted controversy splitting national opinion. But will our 'gaudy hoardings' or 'works of advertising art' eventually succumb to the digital age, with technology like geofencing and iBeacons driving forward more sophisticated localized campaigns? Billboards have...

2014-06-03 23:11:11

Mobile advertising leaders come together to promote location-based marketing tools for large agencies, merchants and publishers in Australia and New Zealand. San Francisco, CA (PRWEB) June 03, 2014 Moasis Global, creators of the Intelligent Location Engine marketing platform, today announced a partnership with Snakk Media Ltd (NZAX: SNK), one of the fastest growing mobile advertising technology companies in Australia and New Zealand. Snakk has also made an investment in Moasis in support...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.