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Latest Mobile marketing Stories

2014-05-21 23:09:35

The partnership with Plastic Mobile comes after the launch of OLG's modernization plan. Toronto, ON (PRWEB) May 21, 2014 Plastic Mobile, Canada’s most awarded mobile agency, is proud to be selected as Vendor of Record on the Mobile Roster for the Ontario Lottery and Gaming Corporation (OLG) for a three year engagement. Plastic Mobile’s extensive portfolio of gaming and transaction-based mobile applications for Canada’s top brands paired with an outstanding team was a winning...

2014-05-20 23:05:27

SMS Masterminds Crosses U.S. Border to Boost Businesses’ Success, Customer Relationships San Luis Obispo, CA (PRWEB) May 20, 2014 The U.S. leader in merchant mobile loyalty marketing has completed its North American expansion by moving into Canada. Developed by SMS Masterminds, a division of the publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), this unique system’s mobile loyalty technology enhances business-consumer relationships by enabling businesses to consistently...

2014-05-15 23:07:36

Chango Study Reveals Brand & Agency Trends in Retargeting New York, NY (PRWEB) May 15, 2014 A new survey by Chango (http://www.chango.com), a programmatic advertising platform that connects marketers with their audiences across all devices, found that 41 percent of brands and agencies think that social is the key to retargeting on mobile devices. The complete report can be found at http://www.chango.com/resources/whitepapers/SOTI-Retargeting-Q2-2014. “The Retargeting State Of The...

2014-05-15 23:05:32

Location-based mobile advertising surges with Tier 1 auto marketers – grows from 5% to 22% of all campaigns. Custom audience targeting using location and audience data combined provide even higher engagement than geo-fencing alone. New York, NY (PRWEB) May 15, 2014 Verve, the leader in location-based mobile advertising, today published its “State of the Market: Location Powered Mobile Advertising, Deep Dive on Auto” report. The report highlights the rapid growth, diversity and...

2014-05-12 16:25:38

World's Number One Olive Oil Brand Entices Shoppers with Interactive Mobile Marketing Campaign Featuring Video, Recipes and More NEW YORK, May 12, 2014 /PRNewswire/ -- Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring mouthwatering recipes and bite-size videos starring Chef Fabio Viviani. Building on the success of their first mobile marketing campaign partnership that utilized SmartSource with NFC, News America...

2014-05-12 12:25:53

After Successful Rollout in the U.S. and Brazil, Incubator Will Shape the Future of Mobile Marketing in Australia DEERFIELD, Ill., May 12, 2014 /PRNewswire/ -- Mondelez International, the world's pre-eminent maker of chocolate, biscuits, gum and candy, today announced the launch of Mobile Futures in Australia. The initiative, already successfully launched in the U.S. and Brazil, aims to ignite the company's consumer connections by collaborating with some of the brightest and most...

2014-05-08 23:16:00

Nissan Signs on as Sponsor of Mobile Platform Targeting Hispanic Millennials in the Build-up to the Summer’s Biggest Event Los Angeles, Calif. (PRWEB) May 08, 2014 Los Angeles-based multicultural mobile marketing solutions company BRIABE Mobile today launched its “ROAD TO RIO” platform, a curated mobile soccer content platform, utilizing its proprietary CATALYST™ technology. The platform offers unique and exclusive content in both English and Spanish targeted to the more than 50%...

2014-05-07 08:27:14

Build branded launch-ready sweepstakes in minutes, less expensively, more efficiently and at a cost much less than a traditional sweepstakes ROCHESTER, N.Y., May 7, 2014 /PRNewswire/ -- US Sweepstakes and Fulfillment Company, a leading national sweepstakes and interactive promotional marketing company, has launched a new low-cost Self-Serve Sweepstakes product that allows customers to build their own fully-branded sweepstakes online. "Promotional sweeps, games and contests are now...

2014-05-06 08:43:31

MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo NEW YORK, May 6, 2014 /PRNewswire/ -- Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin' Brands, as the new Chairman of its Global Board of Directors at the opening of the association's New York Education Forum in New York City....

2014-05-06 08:30:52

SMS Connectivity Solution Provides Direct Connections to Major Carriers for Brands with High-volume, Mission-critical SMS traffic NEW YORK and CHICAGO, May 6, 2014 /PRNewswire/ -- At the 2014 Mobile Marketing Association Forum in New York, Vibes, a mobile marketing technology leader, today announced a new division - Vibes Connect - to address the increase in demand for its SMS short code and traffic management services. SMS veteran and expert John Glennon has joined as vice president...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
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