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Latest mobile media Stories

2014-08-04 16:23:56

Mobile Advertising Revenue to Grow the Fastest BOSTON, Aug. 4, 2014 /PRNewswire/ -- Strategy Analytics' forecast, Global Mobile Media Forecast: 2001-2018, predicts spending on consumer mobile media services consumed via the handset (which excludes tablet spend) including handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts - will rise from just above $236 Billion in 2013 to approach $380 Billion by 2018. Mobile...

2013-11-19 23:20:52

StartMeApp Mobile RTB Exchange Leverages Proprietary RTB Technology to Connect Advertisers, Agencies, Publishers, Mobile Ad Networks & Other Exchanges for Real-Time Bidding on Content Inventory in Latin America and Worldwide London & Buenos Aires (PRWEB) November 19, 2013 StartMeApp (http://www.StartMeApp.com), the global mobile advertising innovator and Latin America’s leader in mobile advertising, today announced the launch of StartMeApp Mobile RTB Exchange, connecting...

2013-05-24 23:27:53

Mobile Device recognition to be offered at scale to clients. San Jose, CA (PRWEB) May 23, 2013 AdTruth, the global leader in securing digital relationships, today announced a partnership with Human Demand, a next-generation mobile demand side platform (DSP) and data management platform (DMP). Human Demand will use AdTruth´s patented device recognition technology to improve the process of buying and re-targeting segmented audiences at scale, across use cases and with full respect for...

2012-12-25 05:02:19

JMR Graphics, Nationwide Bus Wraps Manufacturer, responds to an article in The Wall Street Journal regarding the introduction of mobile media advertising for EBay. Central Islip, NY (PRWEB) December 24, 2012 On December 24, 2012, Nationwide Bus Wraps Manufacturer, JMR Graphics, comments on EBay´s decision to start employing mobile media advertising via buses, and possibly, its fleet of courier cars. According to the Wall Street Journal article, in order to help promote their foray into...

2012-03-01 12:00:00

The BIGinsight Mobile Aptitude Scores show that Nordstrom, Macy´s and Dillard´s have more mobile-minded shoppers. The score provides marketers with a better understanding of shoppers´ propensity towards mobile media. It was calculated using shoppers´ mobile ownership, usage (including apps and QR code readers), influence on purchases and frequency of mobile Internet access and compared to that of the general population. Responses are from the December 2011 Media Behaviors...

2011-03-09 00:00:27

xAD expands its base of local mobile content and advertising by adding 3 million new monthly visitors to its network of mobile consumers San Francisco (Vocus/PRWEB) March 08, 2011 Today local mobile advertising network, xAD, announced it had purchased the direct-to-consumer business as well as the mobile web properties, brands and search sites of mobile media company, go2 Media. With this acquisition, xAD will gain the consumer-facing content and traffic of go2 Media, expanding its reach to...

2010-12-14 00:01:26

Digital agency focused on mobile media and emerging technologies ranked #189 by annual list of fastest-growing private technology companies Seattle (Vocus/PRWEB) December 13, 2010 Lead411's 2010 Technology 500 List (http://www.lead411.com/tech500/2010/list.php) of the fastest-growing private technology companies has recognized Seattle-based Übermind (http://www.ubermind.com), a digital agency focused on mobile media and emerging technologies, as one of the largest and fastest-growing...

2010-08-02 07:30:00

ACTON, Mass., Aug. 2 /PRNewswire/ -- Azuki Systems, Inc., an innovator powering a new generation of mobile media, today announced that John Clancy has joined as president and chief executive officer. Clancy joins Azuki from Schooner Capital where he served as CEO in residence, advising portfolio companies on growth strategies, while identifying new technology investment opportunities. He came to Schooner on the heels of developing and building the Iron Mountain Digital business unit where...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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