Latest Mongan Institute for Health Policy Stories

Many Doctors Prescribe Brand-Name Drugs When Generics Are Available
2013-01-08 15:50:51

Alan McStravick for redOrbit.com - Your Universe Online We´ve all seen the advertisements on television. It´s hard not to see them, really. “Be sure to ask your doctor about [insert brand name pharmaceutical here].” And apparently marketing directly to the consumer is a very effective means of gaining market share and, thus, profitability. But a new study from investigators at the Mongan Institute for Health Policy (MIHP) at Massachusetts General Hospital (MGH)...

Word of the Day
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.