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Latest Mongan Institute for Health Policy Stories

Many Doctors Prescribe Brand-Name Drugs When Generics Are Available
2013-01-08 15:50:51

Alan McStravick for redOrbit.com - Your Universe Online We´ve all seen the advertisements on television. It´s hard not to see them, really. “Be sure to ask your doctor about [insert brand name pharmaceutical here].” And apparently marketing directly to the consumer is a very effective means of gaining market share and, thus, profitability. But a new study from investigators at the Mongan Institute for Health Policy (MIHP) at Massachusetts General Hospital (MGH)...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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