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Latest Mumm Stories

2011-06-30 11:00:00

NEW YORK, June 30, 2011 /PRNewswire/ -- The "stage is set" for Malibu Rum to bring "Liquid Sunshine" to the coolest beaches and pools this summer with the Station Invasion Concert Tour, presented by Radio Maliboom Boom - ensuring that the Caribbean vibe makes waves across the country. Created and hosted by Malibu, the 10-city tour features mega-platinum singer-songwriter Taio Cruz; and Grammy Award winning, multi-platinum superstar Ciara, as well as legendary DJ Skribble to keep the dance...

2011-06-01 12:22:00

NEW YORK, June 1, 2011 /PRNewswire/ -- Hot on the heels of having their fan base select its next flavor, Malibu - one of the most recognizable and innovative brands in the world - is now allowing them to potentially create its advertising. If you've ever wanted to be in the director's seat, now is your chance. Malibu Cranberry-Cherry, chosen by fans to be Malibu's newest flavor addition, is searching for an inspired individual to play art director and create advertising that will...

2011-05-31 09:46:00

PURCHASE, N.Y., May 31, 2011 /PRNewswire/ -- A good glass of wine is a great escape at the end of a long day. But what if your escape could be real? What if taste and smell could drag your other senses along? What if simply drinking wine and tweeting your thoughts on it could score you two airline tickets to New Zealand? Now it can. Brancott Estate, the world's bestselling New Zealand wine, is announcing the #WhatIf challenge in which participants are invited to use their noses,...

2011-05-19 13:03:00

PURCHASE, N.Y., May 19, 2011 /PRNewswire/ -- Do you enjoy the design of a good cocktail as much as the results in the glass? Do you spend as much time behind the bar as in front of it? Do your friends rely on you to create the drink of the night? If you fancy yourself a cocktail enthusiast, simply adding port to one of your signature cocktails could land you and a friend in Portugal. Sandeman, the world's leading port and sherry company, is challenging cocktail enthusiasts to play...

2011-01-10 11:57:00

MIAMI, Jan. 10, 2011 /PRNewswire/ -- Republica, one of the nation's fastest growing advertising, branding, digital media, communications and promotions companies, announced it has been retained for the second consecutive year as the agency of record for Pernod Ricard Americas Travel Retail (PRATR), one of the world's leading premium spirits and wine companies. The agency, which began working with PRATR in 2009, has been instrumental in developing strategic promotional campaigns throughout...

2010-12-01 08:00:00

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- December is the month to "Get Your Island On" as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu's vibrant flavor portfolio in the "Malibu U Choose" sweepstakes. Starting today, fans can go to Malibu's Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu's newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as...

2010-11-08 08:00:00

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- Today, Kahlua®, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, "Delicioso." With a focus on the brand's origins - the heart of Veracruz, Mexico - the new campaign highlights its rich heritage and the compelling combination of 100 percent Arabica coffee and sugar cane spirit. Engaging consumers in the U.S. and Canada, "Delicioso" will feature executions across television,...

2010-10-05 11:46:00

NEW YORK, Oct. 5 /PRNewswire/ -- Today, Pernod® Aux Plantes d'Absinthe Superieure, the creator of art history's most inspirational spirit, debuts its second annual national Creator Of art contest seeking innovation and talent among a new generation of artists. Pernod Absinthe had a renowned influence on 19th Century art and literary legends, including Toulouse-Lautrec, Picasso, Manet, Van Gogh and Degas. To honor its heritage, the Creator Of art competition pays homage...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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