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Last updated on April 23, 2014 at 21:24 EDT

Latest Nabisco brands Stories

2011-02-16 09:44:00

EAST HANOVER, N.J., Feb. 16, 2011 /PRNewswire/ -- Every record is set once. And, as the saying goes, every record is meant to be broken. Especially in social media, where the world can change in a matter of hours, or even minutes. But today, Guinness World Records honored Oreo as the first brand to attempt - and set - the Guinness World Records® mark for the "Most 'likes' on a Facebook post in 24 hours." The record-setting effort even inspired other popular figures to...

2011-02-10 17:15:00

NORTHFIELD, Ill., Feb. 10, 2011 /PRNewswire/ -- Today, Kraft Foods teamed up with Health and Human Services Secretary Kathleen Sebelius and the Girl Scouts of the USA to highlight the importance of healthful eating habits and active lifestyles at a Town Hall in Washington D.C. Building upon the action steps outlined in First Lady Michelle Obama's Let's Move! initiative, celebrating its one year anniversary, the Town Hall harnessed the resources of both the private and public sectors to...

2011-01-07 05:00:00

NORTHFIELD, Ill., Jan. 7, 2011 /PRNewswire/ -- Every football game, whether pee-wee, high school, college or pro, starts with the same event: a coin toss. But while every game has a coin toss, there's not a "standard" coin. Sometimes it's a beat-up quarter found at the bottom of the ref's pocket. Maybe it's a coach's lucky half-dollar with John F. Kennedy on one side. Sometimes there's a commemorative coin printed to underscore the significance of the game. They're all metal in one...

2010-09-20 06:00:00

EAST HANOVER, N.J., Sept. 20 /PRNewswire/ -- They've won trophies, medals and rings. Now four of the world's greatest athletes - football champ Eli Manning, basketball superstar Shaquille O'Neal, tennis icon Venus Williams and gold medal-winning speed skater Apolo Ohno - team up for a power play of twisting, licking and dunking in the newest Oreo Double Stuf Racing League (DSRL) campaign. In what insiders at Oreo are calling "the best ad yet," Shaquille and Apolo join DSRL veterans Eli...

2010-09-03 09:12:00

NORTHFIELD, Ill., Sept. 3 /PRNewswire/ -- Milk's favorite cookie is getting in the game this football season by introducing the NEW Football Oreo cookie and joining Kraft's "Huddle to Fight Hunger" campaign. By joining the "Huddle", Oreo will donate the monetary equivalent of 500,000 meals to Feeding America, the nation's leading hunger relief organization, to secure meals on behalf of local food banks. Also starting today, football and Oreo fans can enter to win a trip to help support...

2010-08-23 05:01:00

NORTHFIELD, Ill., Aug. 23 /PRNewswire-FirstCall/ -- This fall, Kraft Foods (NYSE: KFT) will embark on its largest branded initiative ever to fight hunger in America. Today the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation's leading hunger relief organization. The campaign will culminate in San Francisco on January 9, 2011, with the first-ever Kraft Fight...

2010-07-22 13:12:30

Findings could help industry develop products to increase whole-grain intake An after-school snack of graham crackers might be one way to get children to eat more whole grains, a new study from the University of Minnesota shows. Federal nutrition guidelines recommend at least three servings a day of whole-grain foods, but previous studies have found that children typically only eat about one serving per day, largely because they don't like the taste or texture of whole-grain foods. In this...

2010-07-01 07:10:00

GLENVIEW, Ill., July 1 /PRNewswire/ -- The winners of the online cooking competition and talent search, "Real Women of Philadelphia," were announced last night during a live ceremony hosted by Paula Deen at the Lucas Theatre for the Arts in Savannah, GA. With an existing digital RWOP community of more than 220,000 cheering them on, Mandy Heaston, Caryn Ross, Sheila Cutchlow and KC Quaretti Lee were crowned "The Real Women of Philadelphia." The Real Women of Philadelphia categories...

2010-05-11 07:00:00

NORTHFIELD, Ill., May 11 /PRNewswire-FirstCall/ -- We all know that each one of us has preferences: black coffee, coffee with cream or tea. And with technology, it's the same. Some prefer a brand of TV, sound system or phone. With that in mind, Kraft Foods is announcing its innovative Bring Your Own Computer (BYOC) program, which allows employees to purchase and use their computer of choice at work. The program benefits both the company - lower costs - and employees - more...

2010-05-11 07:05:00

EAST HANOVER, N.J., May 11 /PRNewswire-FirstCall/ -- Summer is a time for fun. And nothing captures the fun of summertime more than the block party, bringing people in the neighborhood together to enjoy great food and music. RITZ crackers, the brand that is Open for Fun, is teaming up with world-renowned music artist Wyclef Jean to serve up all the ingredients for this summer's ultimate block party experience. Debuting today, Wyclef stars in the new RITZ commercial, where he leads the...