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Latest Nabisco Stories

2012-08-20 02:27:56

EAST HANOVER, N.J., Aug. 20, 2012 /PRNewswire/ -- A slice of roasted turkey. Hummus. Jam. Cheese. For decades, people have enjoyed Triscuit crackers adorned with a host of sweet and savory toppings. In fact, through years of tantalizing recipes and imagery depicting delicious pairings, Triscuit has earned the esteemed title of "most topped cracker in America." But a new campaign from Triscuit seeks to make amends with "angry satisfied" customers who have discovered that delicious moment...

2012-08-13 06:22:56

EAST HANOVER, N.J., Aug. 13, 2012 /PRNewswire/ -- History in the making? The World's Favorite Cookie has captivated the nation with the OREO "Daily Twist," a ground-breaking campaign which illustrates the moments that are making history today through the eyes of OREO. Today marks the halfway point of the 100-day OREO Daily Twist campaign, which creates a new digital advertisement in real-time every day that reflects the latest happenings, pop culture news, milestones or celebrations taking...

2012-05-14 06:23:24

GLENVIEW, Ill., May 14, 2012 /PRNewswire/ -- ATHENOS, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is today unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand's opinionated yet relatable Greek grandmother persona. (Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO )After the success of last year's campaign, which saw a double-digit increase in sales while on air, Yiayia returns in...

2012-05-07 06:23:13

NORTHFIELD, Ill., May 7, 2012 /PRNewswire/ -- Most people have heard the saying that you can't improve what you can't measure. But measurement can be complex and time-consuming, especially when it comes to figuring out how to reduce environmental impacts. Which is why Kraft Foods is using lifecycle assessment (LCA) to help it make the right changes and get the best results. LCA measures the footprint of what goes into making a product, from farm to fork and beyond. (Logo:...

2012-04-18 06:24:31

EAST HANOVER, N.J., April 18, 2012 /PRNewswire/ -- In the last several years, a lot has changed in the lives of men. In fact, a recent survey from Planters, America's favorite snack nut brand, found that men are grocery shopping more (88 percent), taking care of household chores more (86 percent) and are more involved in child care (82 percent). Additionally, they're taking steps to stay healthy by starting to exercise more (62 percent) and choosing healthier snacks (53 percent). The modern...

2012-04-03 02:28:22

HARTSVILLE, S.C., April 3, 2012 /PRNewswire/ -- For Planters, America's favorite snack nut brand, sustainability has been a core part of its business for some time. In order to reduce Planters' impact on the environment through packaging changes, the brand turned to Hartsville, S.C.-based packaging and sustainability leader Sonoco (NYSE: SON), one of the largest diversified global packaging companies. In conjunction with the launch of the "Naturally Remarkable" campaign in 2011, Planters...

2012-02-02 06:00:00

NORTHFIELD, Ill., Feb. 2, 2012 /PRNewswire/ -- Kraft Foods' employees are making steady progress reducing the amount of manufacturing waste they produce. And in doing so they're reducing their environmental impact. Together, they're finding better uses for waste and even turning manufacturing byproducts into new energy sources. (Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO) "We're waging war on waste, one plant at a time," said Christine McGrath, Vice...

2012-02-01 11:30:00

EAST HANOVER, N.J., Feb. 1, 2012 /PRNewswire/ -- Kraft Foods today announces the launch of a new breakfast category in the U.S. -- with belVita, Breakfast Biscuits. Specially baked with whole grain, belVita Breakfast Biscuits are lightly sweet, crunchy biscuits that provide nutritious sustained energy that lasts all morning. The new breakfast biscuits can be found in the cookie/cracker aisle of stores nationwide on February 6. To view the multimedia assets associated with this...

2012-01-27 07:30:00

DAVOS, Switzerland, Jan. 27, 2012 /PRNewswire/ -- Kraft Foods, which has co-chaired the World Economic Forum's New Vision for Agriculture initiative for the past year, today shared a new report (http://bit.ly/yQE75f) from the project team. The New Vision for Agriculture is a public-private initiative designed to transform agriculture through greater and smarter investment. The new report shares insights from the last year's work driving agricultural transformations...

2011-12-27 13:03:00

SAN FRANCISCO, Dec. 27, 2011 /PRNewswire/ -- Today, Kraft Foods (NYSE: KFT) announced it will donate more than 25 million meals* to Feeding America(®), the culmination of Kraft Foods' Huddle to Fight Hunger campaign. The program is the largest branded hunger relief effort in company history. The announcement took place during a press conference for the second annual Kraft Fight Hunger Bowl in San Francisco, Calif. Kraft Foods' ambitious 25 million meal goal, which exceeds...