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Latest Nabisco Stories

2011-03-01 05:00:00

GLENVIEW, Ill., March 1, 2011 /PRNewswire/ -- ATHENOS, a brand of hummus, Greek yogurt, feta cheese and pita chips, launched its first-ever television advertising campaign yesterday. And, if they have their way, Americans everywhere will soon have another reason to think of their grandmas and smile. The campaign is centered on ATHENOS products that are made simply, with respect for traditional ingredients, and yiayia's approval of them. Creatively, it's brought to life through scenes...

2011-02-23 08:00:00

LOS ANGELES, Feb. 23, 2011 /PRNewswire/ -- Planters, America's leading snack nut brand, kicks off its 2011 "Naturally Remarkable" campaign today at a sustainability showcase hosted by Global Green, a leading environmental organization. The brand unveils plans in 2011 to transform unused land into natural, green spaces - called Planters Groves - in four U.S. cities. Also debuting at Global Green is a new biodiesel Planters Nutmobile, which will tour the country and appear at each...

2011-02-16 09:44:00

EAST HANOVER, N.J., Feb. 16, 2011 /PRNewswire/ -- Every record is set once. And, as the saying goes, every record is meant to be broken. Especially in social media, where the world can change in a matter of hours, or even minutes. But today, Guinness World Records honored Oreo as the first brand to attempt - and set - the Guinness World Records® mark for the "Most 'likes' on a Facebook post in 24 hours." The record-setting effort even inspired other popular figures to...

2011-02-10 17:15:00

NORTHFIELD, Ill., Feb. 10, 2011 /PRNewswire/ -- Today, Kraft Foods teamed up with Health and Human Services Secretary Kathleen Sebelius and the Girl Scouts of the USA to highlight the importance of healthful eating habits and active lifestyles at a Town Hall in Washington D.C. Building upon the action steps outlined in First Lady Michelle Obama's Let's Move! initiative, celebrating its one year anniversary, the Town Hall harnessed the resources of both the private and public sectors to...

2011-01-10 09:00:00

GLENVIEW, Ill., Jan. 10, 2011 /PRNewswire/ -- KRAFT Singles, America's favorite brand of American cheese, has partnered with Disney On Ice to bring the magic of Disney to consumers nationwide. Now through May 31, 2011, any KRAFT Singles package wrapper can be redeemed for a pair of 50 percent discounted tickets to any of five fantastic Disney On Ice shows playing across America, including Disney-Pixar's Toy Story 3. "Whether it's a meal or a fun activity, parents are still looking for...

2011-01-07 05:00:00

NORTHFIELD, Ill., Jan. 7, 2011 /PRNewswire/ -- Every football game, whether pee-wee, high school, college or pro, starts with the same event: a coin toss. But while every game has a coin toss, there's not a "standard" coin. Sometimes it's a beat-up quarter found at the bottom of the ref's pocket. Maybe it's a coach's lucky half-dollar with John F. Kennedy on one side. Sometimes there's a commemorative coin printed to underscore the significance of the game. They're all metal in one...

2011-01-05 16:00:00

SAN FRANCISCO, Jan. 5, 2011 /PRNewswire/ -- Today during a Kraft Fight Hunger Bowl press conference, Kraft Foods (NYSE: KFT) announced they have exceeded the donation goal for Huddle to Fight Hunger - the largest branded hunger relief campaign in company history. Kraft Foods plans to announce the donation of the monetary equivalent of more than 20 million meals to Feeding America during the inaugural Kraft Fight Hunger Bowl on Sunday. To help reach - and exceed - the ambitious...

2010-12-13 12:01:00

NORTHFIELD, Ill., Dec. 13, 2010 /PRNewswire/ --Throughout the football season, Kraft Foods (NYSE: KFT) has been encouraging Americans to join the Huddle to Fight Hunger, the largest branded hunger relief initiative in company history. The campaign was designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation's leading hunger relief organization. Today Kraft Foods is excited to announce it has achieved a major milestone: the initiative has...

2010-12-10 13:26:00

GLENVIEW, Ill., Dec. 10, 2010 /PRNewswire/ -- Kraft Foods and skyrockit, a full service mobile entertainment agency, have joined together to produce Kraft Foods' first eBook. "Spread a Little Joy" is available today in Apple's AppStore, http://bit.ly/h4V99P, and at Amazon.com for $9.99. (Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO) The "Spread a Little Joy" eBook contains a compilation of creative and delicious recipes featuring Kraft Foods' popular PHILADELPHIA cream...

2010-10-21 15:04:00

CINCINNATI, Oct. 21 /PRNewswire/ -- Trident(R), Smiles Across America(R) (SAA), CincySmiles Foundation and community leaders join Oyler School to showcase the importance of oral health care for children Who: living in Cincinnati and nationwide. Tooth decay is the most common chronic childhood disease in America(1), affecting nearly 50 percent of second graders and...