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Last updated on April 17, 2014 at 7:54 EDT

Latest National brand Stories

2012-10-11 11:22:56

NEW YORK, Oct. 11, 2012 /PRNewswire/ -- Rabobank forecasts that U.S. retailer food brands, i.e. private label brands, are on track to achieve market penetration of between 25% and 30% in the next decade, up from their current market share of under 20%. This projected growth, which would put the U.S. retail brand segment on par with Europe in terms of market penetration, translates as one in every three food product purchases in the U.S. being a retailer branded product by the year 2025. In...

2012-01-13 09:07:00

New research published in the Journal of Marketing explains how national brand marketers can protect market share and better compete with cheaper private label goods. CHICAGO, Jan. 13, 2012 /PRNewswire-USNewswire/ -- In economic downturns, consumers are more receptive to the lure of private label packaged goods, which are often priced anywhere from 20% to 60% less than their branded counterparts. Because of consumers' price sensitivity in hard times, those are the times where private...

2011-05-17 08:54:00

WATERTOWN, Mass., May 17, 2011 /PRNewswire/ -- For the second consecutive year, the Exergen temporal artery thermometer outsold all other brands at retailers nationwide which stock the product, according to Nielsen and Information Resources Inc. (IRI) data. Sales of all types of thermometers, including national brands and private label products, were compared. Along with outselling other brands, the Exergen TemporalScanner(TM) market share has risen to 20 percent of all thermometers for the...

2011-04-13 00:00:29

Walmart's Great Value private-label brand was the most recognizable among consumers in panel research study Louisville, CO (PRWEB) April 12, 2011 Consumers prefer certain private-label products over others, and some do not even know they are purchasing private-label brands, according to a new study by Market Force Information, the world's leading customer intelligence solutions company. The panel research study, conducted in March with 6,100 participants, was designed to uncover which...

2010-09-23 08:31:00

NEW YORK, Sept. 23 /PRNewswire/ -- As American consumers continue to add private label products to their shopping carts, consumer packaged goods (CPG) and retail executives recently surveyed by Deloitte agree: this is a trend that is here to stay. In Deloitte's new "The Battle for Brands in a World of Private Labels" study, when asked how market share of store brands will change in the United States by 2012, 77 percent of CPG executives and 90 percent of retail executives surveyed...

2010-08-11 08:36:00

NEW YORK, Aug. 11 /PRNewswire-USNewswire/ -- While temperatures sizzle and the economy fizzles, families can still find a way to budget more fun time in their summer. Whether they're packing provisions for a weekend excursion or stocking the pantry for a "stay-cation" at home, a new survey of supermarket prices on thirty summertime essentials found that shoppers can save over 30% by choosing the retailer's brand instead of the national brand. The research, conducted by the Private Label...

2009-02-09 12:02:00

NEW YORK, Feb. 9 /PRNewswire/ -- American Airlines recently named Brand Connections as its new in-flight advertising provider, allowing national brands to reach consumers in-flight. Beginning April 1, ads will be featured prominently alongside American's in-flight programming, "NBC Universal on American Airlines." All content -- including "TODAY," "On the Money," "The Office," "30 Rock" and more -- will be available complimentary to every traveler aboard American Airlines flights. Brands...