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Latest Nestle Stories

2012-05-19 23:02:05

The Frozen Food Production industry has come into its own during the past five years. The industry has faced challenges along the way, especially as growing health and nutrition movements placed emphasis on fresh foods. Major players have responded to these challenges through timely and clever product introductions that incorporate consumer trends and promotional strategies. Despite pressure from rising input prices and competition, most of the industry's major players (e.g. Nestle, Schwan...

2012-05-17 01:16:02

Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research. "'Infidel! Infidel!' cries the six-year-old boy upon hearing his mother mention Nestlé during our interview," writes author Elif Izberk-Bilgin (University of Michigan-Dearborn). "Why would a six-year-old call Nestlé infidel? How do global brands like Coca-Cola and Disney get tangled in a complex web of sociopolitical...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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