Latest New Scientist Stories

Robot Controlled By Man's Brain
2012-07-08 06:05:22

Robotic Scientists Working On Real-Life 'Avatar' Lee Rannals for redOrbit.com - Your Universe Online If someone were to ask you what superpower you would want, chances are being able to move things with your mind would be in the top five. Now, new advances in robotics gives man that capability. Researchers are working on ways to make the man-machine link more sensitive, allowing people to speak to the robot through brain waves, according to a report by New Scientist. The...

2010-09-02 12:47:00

LONDON , Sept. 2 /PRNewswire/ -- For marketers everywhere, especially consumer goods companies for whom packaging is a critical determinant of success, the question asked has now been definitively answered: neuromarketing can increase sales--substantially. When New Scientist approached NeuroFocus to test three different cover designs for an August issue of the magazine, the challenge crystallized what marketers around the globe want to know. Does neuromarketing produce real-world...

2010-08-05 13:49:00

BERKELEY, Calif., Aug. 5 /PRNewswire/ -- Can neuroscience be used to help a magazine sell more copies? This was the question asked by the popular science weekly, New Scientist, to NeuroFocus, the world's largest neuromarketing company. Using high density arrays of electroencephalographic (EEG) sensors to capture test subjects' brainwave activity, NeuroFocus measured and analyzed their responses to three different cover designs for the August 7 edition of New Scientist. By monitoring...

2009-06-01 10:40:00

Experts are investigating "remote viewing," the psychic ability to identify distant locations, in the first scientific experiment to be conducted through the social messaging service. Members of the public will be asked to "tweet" their impressions of randomly chosen spots in the U.K. that were visited by one of the researchers. Afterwards they will vote for which of the five photographs on a website shows where the visitor was standing. These steps will be repeated with visually different...

2009-01-19 15:57:45

While reports of global warming, disease and a changing habitat endangering amphibians are familiar, conservationists are now warning that frogs might be in danger of being eaten to extinction. According to a report in New Scientist, gastronomic demand is reducing regional populations of amphibians to the point of no return. The report cites David Bickford of the National University of Singapore and his colleagues as calling for additional monitoring and regulation of the global frog meat...

2008-12-18 09:20:00

According to New Scientist, Britain's unlucky Mars probe, Beagle 2, may have met its end due to a miscalculation. The probe, which was built to discover signs of life, disappeared in 2003 on Christmas Day. Scientists at Queensland University believe the probe lost control during a descent due to a miscalculation of the Martian atmosphere. Professor Colin Pillinger, team leader for Beagle 2, welcomed the new theory. "We are as interested as anybody to find out the truth," he said. "But until...

2008-12-04 13:50:00

For anyone who has experienced a sudden unexplained rush of feelings, such as sparks upon meeting someone for the first time or impulsive fears when boarding a plane despite being totally at ease with air travel, scientists have a possible explanation.These seemingly illogical and disparate feelings may be reactions to other people's pheromones.Although pheromones are found across the animal world from insects to mammals, research into human pheromones has been hampered by bungling...

2008-12-03 16:05:00

Swedish researchers have identified a gene linked to increased susceptibility to the placebo effect, the mysterious capacity of some people to benefit from phony treatments with no verifiable therapeutic activity. Until now, these benefits were believed by be based on the power of suggestion. "To our knowledge, it's the first time anyone has linked a gene to the placebo effect,"  Tomas Furmark of Uppsala University in Sweden, who led the research, told New Scientist magazine. Although...

2008-11-24 09:50:00

An ear implant that works by aiming infrared light into the inner ear is being explored by U.S. researchers. Nerves located in the ear can be moved by light in addition to sound, and a research group from Northwestern University, Illinois, is trying to capitalize on this idea. Infrared light pointed onto guinea pig nerve cells shaped more superior results than typical cochlear implants, a description in New Scientist magazine stated. However, the UK charity RNID announced that a mechanism...

2008-11-12 15:21:09

Despite enormous costs and often-tragic results, humans have waged war throughout the course of history, and continue to do so today.  The report cites an emerging theory that challenges conventional wisdom that war is a relatively recent phenomenon based on conflicting human cultures.  The new theory, which represents the first time archaeologists, anthropologists, primatologists, psychologists and political scientists have approached a consensus on the matter, holds that war is as...

Word of the Day
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.