Latest Nielsen Media Research Stories

Privacy Advocates Leery Of New Facebook-Nielsen Partnership
2014-07-15 12:22:12

Alan McStravick for redOrbit.com - Your Universe online Nielsen is leveraging an expanded partnership with Facebook to learn more about the age and gender of viewers on mobile devices. In an ever more connected age, one could not be faulted for thinking that one of the last bastions of privacy would be in their television viewing. The announcement today of a new partnership between Nielsen and Facebook, however, is just another example of how our privacy is being systematically...

TV Viewership Intricately Tied To Tweeting
2013-08-06 14:17:03

Enid Burns for redOrbit.com - Your Universe Online Will a Tweet make or break a show on television? A recent report released by Nielsen Research suggests a two-way influence between Twitter activity and broadcast tune-in TV shows. The study examined Nielsen's Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen's SocialGuide to come up with its findings. Nielsen finds that as many as 48 percent of the episodes it used in its sample experienced a...

2011-12-30 10:30:13

Google and Facebook were at the top of the list for the most visited websites in the U.S. in 2011, according to figures from ratings powerhouse Nielsen Media Research. Google took the top spot with 153,441,00 unique visitors per month, but Facebook was not far behind with 137,644,000 unique visitors per month. Yahoo came in third with about 130 million visitors. But Yahoo is in a position to lose out even more if young people continue the trend to turn away from web-based mail, where...

2011-02-11 10:49:00

MOSCOW, Feb. 11, 2011 /PRNewswire/ -- RT, an international TV news channel, has launched its English-language feed, 24x7, on San Francisco's major cable provider, Comcast, which brings it to approximately 4 million viewers in the San Francisco metro area. In the U.S., RT is carried by cable networks in New York, NY; Chicago, IL; Washington, DC; and in Los Angeles, CA. A recent Nielsen survey revealed that TV viewers in Washington, DC, and in New York city metro prefer RT to other major...

2010-09-27 07:30:00

LOS ANGELES, Sept. 27 /PRNewswire/ -- According to research conducted by The Nielsen Company for the Health Club Media Network (HCMN), the gym is "in" when it comes to product marketing that supports an active, healthy lifestyle. In fact, 66 percent of consumers who work out in the nearly 4,000 gyms across the U.S. served by HCMN say they feel good about brands which advertise in their club. Sixty-two percent indicate they are more likely to pay attention to ads on digital screens at...

2010-07-22 10:19:00

NEW YORK, July 22 /PRNewswire/ -- Gas Station TV (www.gstv.com), the largest national away-from-home television network delivering a one-to-one consumer viewing experience, has been delivering Nielsen Pocketpieces® to the advertising community for over two years. The most recent report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions, and next month's report will reflect GSTV's steady climb to 27 million monthly fueling impressions via new...

2010-06-01 07:00:00

PLANO, Texas, June 1 /PRNewswire/ -- FourthWall Media announced today that Bill Feininger, a leading executive in the field of television technology and media research, has joined the staff as Senior Vice-President of Media Measurement, a newly created unit he will head. In this capacity Feininger will be responsible for all aspects of advanced and interactive advertising research including business planning, product management, and strategic partnerships. (Logo:...

2010-02-09 08:00:00

CHELMSFORD, Mass., Feb. 9 /PRNewswire/ -- Captivate Network delivers an audience of over four million employed, high-income consumers who watch the company's elevator screens and use the content on them to help make buying decisions, according to a survey by The Nielsen Company. The Nielsen survey shows that the company delivers more than 31 million impressions to over four million viewers in an average month. Captivate delivers more viewers than popular shows such as Mad Money, Larry...

2010-01-19 11:10:00

BOSTON, Jan. 19 /PRNewswire/ -- Innerscope Research, Inc., the leader in measuring biometrics to provide emotion-based insight for media and marketing companies, announced today that John Dimling, former president, chairman, and CEO of Nielsen Media Research, has joined the company's Board of Directors and that Stephen Morris, former president, chairman, and CEO of Arbitron Inc., has joined its Board of Advisors. "John and Steve are clear industry leaders, known for research innovation and...

Word of the Day
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.